Think 5 Cs to Shorten the Social Media Learning Curve

Think 5 Cs To Shorten The Social Media Learning Curve

Thursday, August 18, 2011


CoerceControlCorrupt

ContrivedCRAP

Definitely NOT the Social Media weʼd like!


Try searching Google for “Social Media”

We donʼt think thereʼs too many people who have the time and patience

to go through even 1% of the results


Simplify. Learn the 5 Cs

Dig deep into the CORE of social media


Capacity-building

1


Capacity-buildingThis is the ideal starting point.

Immerse yourself in best practices. It pays to be familiar with digital media

and web 2.0 concepts such as:Transparency,

Foundations built on mutual trust,Credibility,

Long-term Expectationsand more importantly,

Goodwill.


Curation

2


Curation

This is the part where you buckle down the internet highway and re-claim your brand

by monitoring your online reputationon a regular basis.

This involves setting uplistening posts, using keyword filters and

creating and managing your social network (facebook, twitter etc.)

profile accounts.


Connection

3


ConnectionTime to put your social network accounts to good use,

not just by friending anyone and everyone but by growing your network strategically.

You will need to find industry advocates and influencersthat directly affect your brand first.

As your network grows, you will need to leverage your networks

as customer service extensionsestablishing a reputation of giving

fast and proactive responses.This is social networking with a purpose!


Content

4


ContentThe lifeblood of the web. As a brand,

it is imperative that you do your share to inform and educate,not pitch every chance you get.Being creative and interestingare valuable web commodities.

Establish thought-leadership andadd value to the conversations.

Drive both interest and web traffic -blog, create videos, upload photos

as much as you can!


Campaign

5


CampaignIdeally, social media upkeep is a daily business chore.

But just as brands continue to upgradeproducts and services in the real world,

there are occasions when leveraging social mediabecomes extra special like using

contests and games apps to boost campaigns.Rewards and promos

sure spike customer interests and create a platform to build upon

the fun and excitement.


Remember that social media isnʼt rocket science but

there will be plenty of online trends and gimmicksthat will be both adopted and discarded.

By remembering the 5 Cs,you can stay clear of the confusion

and distill how you and your companycan use social media to your benefit.

The ultimate goal is to learn it by heartso you can plan and implement on your own.



Thank you!

http://twitter.com/existgosocial




Technology

Think 5 Cs to Shorten the Social Media Learning Curve