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The World of Mobile Giving
About Give by Cell
• Give by Cell is the largest provider of mobile giving under the Mobile Giving Foundation• It is a division of Guide by Cell Inc.
www.guidebycell.com
• Largest provider of mobile solutions to cultural organizations around the world
• Provide: text message, smart phone, and audio marketing solutions
3 mobile ways to donate on a phone
1. Mobile Giving - $5 and $10 charged to phone bill
2. Text to pledge –a text message followed up by a call
3. Follow a link to a web page and complete credit card info.
• 2.0%-30% participation.
• Most appealing to 18-35 years olds
• Live events are the most successful Especially when hosted by a celebrity
• $5 campaigns are more successful than $10 campaigns
General Statistics
Why Consider Text Donations?
•Reach a completely new donor base
•Raise $
•Connect via mobile in the future
How Text Donation WorksStep 1:
Design a marketing campaign encouraging the donor to text your keyword to a short code.
How Text Donation WorksStep 2:
Donor texts the keyword to the short code.
How Text Donation WorksStep 3:
Your donor receives a text asking them to confirm their donation.
How Text Donation Works
Step 4: Donor texts back
'YES'.
How Text Donation Works
Step 5: Donor receives a
text thanking them for their donation.
How Text Donation WorksStep 6:
The $5 or $10 pledge is added to donor's phone bill.
Money FlowStep 1:Donor pays cell phone bill.
Step 2: Mobile carriers remit 100% of donation to the Mobile Giving Foundation.
Step 3: The Mobile Giving Foundation remits 100% to you.
Donation Amounts
• $5 or $10• Donor may pledge about $30 a month• Each keyword is linked to either a $5 or a
$10 amount • Larger donation amounts -- $25 – piloting
now
• Give by Cell agreement
• Mobile Giving Foundation set of
documents
• Choose keyword(s) and $ campaign
amount
• Takes about 2 to 4 weeks to get
approved
Getting Started
Case Studies
• 826 National raised $3,250 in a week
• Cooperative for Education -- mentioned on the “Stuff you Should Know” podcast- they raised $8,000 in 3 weeks.
• Muscular Dystrophy Association raised $60,000 in two days, $10 donations.
Reporting
• Donor information collected• Cell number• Time and date of the donation• Carrier used• Content of the text messages
• You will have 24/7 access to a reporting site• You do not receive donor name or address
unless you ask for it
Email Collection
• Collect additional information…
Instruct your donor to enter text after the
keyword or after the ‘yes’ confirmation.
Text ‘GAKIDS’ and your email to donate $10
Marketing is everything!
Mobile Giving works…
….but only if you get the word out.
The most successful campaigns are…
Personal
Goal-oriented
Clear
What can go wrong?
• Either the marketing has to incredibly compelling……..
• Or the call to action must involve a person
How Market Mobile Giving?• Live events• Social networking sites• Website• Newsletters • In reception areas • On business cards or programs• On radio, television or podcast
Give Donors a Tangible Reminder
Red Sox Foundation
Website Example
Alvin Ailey American Dance Theatre
Social Media (Facebook)
Auburn University
Autoimmune Diseases Association
Metropolitan Ministries
DesertAids Project
FloridaAquarium
Father Joe’s
Villages
MASBIA Vehicle Wrap
Only Make Belief
Reeve Foundation
Saving Promise
St John Fisher College
Services for the UnderServed
Field Museum in Chicago
How Much Does it Cost?
Introductory Package- 3 Month Trial$49/month and $0.48/donation
Premium Package- $229/month and $0.48/donation
$500 in set up fees to Mobile Giving Foundation
Text2Pledge• Donors can pledge any amount without the $5 or $10
limit
• Our system captures donor’s pledge and phone number
• Either your staff or our GivingCallCenter operators can contact donors to process all pledge transactions
• Give by Cell provides in-depth reporting statistics to track all pledges
Pledge2Screen• Visualize donors’ pledges
real-time• Everyone can track how
close you are to reaching your fundraising goal
• Once donors have sent a text, their name will appear next to their pledge
Pledge2Screen Interface
• Audio
• Text messaging
• Smartphone applications and mobile websites
Integrate with other Mobile Services
Audio
• Integrate Mobile Giving within an audio tour
• Collect and share feedback• Create a “campaign hotline”• Request other types of donations
Integrate with other Mobile Services
Audio Example
Kids in Crisis
Text Messaging
• Send out campaign updates and alerts• Create an ongoing dialog with your audience and potential donors• Integrate Mobile Giving in a text message game• Integrate with an iPhone or Droid app• Get your audience in “Mobile Mode” before asking for text donations
Integrate with other Mobile Services
Integrate with other Mobile Services
