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Lightning talk at the London Content Strategy Meetup, 17 June 2013. 'A&E' is Accident and Emergency – ER in the UK. Video here: http://vimeo.com/70232969
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The UX of A&E
@gabrielsmy
17 June 2013
Patients don’t want to be
in hospital
No one likes to be
patronised
Information asymmetry
Signalling Screening
(Im)Patients don’t like
waiting
#hungry
Patients are not people
at their best
#emergency
~Intermission~
What’s the best treatment
for thirsty?
Free, quick delivery
Telling a story 8 times
is tedious
Hello
Goodbye
Pain can be done brilliantly
Thanks for listening
@gabrielsmy
