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Up The STEEP Forces Driving Cloud Computing a Presentation for: by Craig Rispin, Business Futurist S T E E P

The Steep Forces Driving Cloud Computing

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Craig Rispin, Business Futurist presentation for executives of Oracle and Telstra on - "The Steep Forces Driving Cloud Computing" on 19th Nov 2009 in Melbourne, Australia.For more info on Craig Rispin, CSP:www.FutureTrendsGroup.com

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The STEEP Forces Driving Cloud Computing

a Presentation for:

by Craig Rispin, Business Futurist

STEEP

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The STEEP Forces Driving Cloud Computing

STEEP

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The STEEP Forces Driving Cloud Computing

SocialTechnologicalEconomicEnvironmentalPolitical & Legal

FORCES

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What is Cloud Computing?

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“Cloud Computing isn’t

really about technology - it’s

really about thinking of IT in a whole new way.”

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“Cloud Computing isn’t

really about technology - it’s

really about thinking of IT in a whole new way.”

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Cloud Computing - The Buzz

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Cloud Computing - Gartner

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Cloud Computing - Gartner

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Cloud Computing - Gartner

Gartner states that Cloud computing is "changing the way the IT industry looks

at user and vendor relationships."

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Cloud Computing - Recent Results

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Cloud Computing - Recent Results

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Cloud Computing - Recent Results

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Cloud Computing - Recent Results

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Cloud Computing - Recent Results

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Cloud Computing - Recent ResultsAmazon Web Services Growth - Source: www.JackofAllClouds.com

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The STEEP Forces Driving Cloud Computing Adoption

SocialTechnologicalEconomicEnvironmentalPolitical & Legal

FORCES

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Social Forces

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“Connected Generation”

Social Forces

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“Connected Generation”

Social Forces

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“Connected Generation”

Social Forces

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“Connected Generation”

Social Forces

1382%

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“Connected Generation”

Social Forces

1382%

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Technological Forces

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Technological Forces

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Technological Forces

Processors

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Technological Forces

Storage

Processors

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Technological Forces

Bandwidth

Storage

Processors

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Technological Forces

Bandwidth

Storage

Processors

Services/Apps

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Technological Forces - Storage

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Technological Forces - Storage

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Technological Forces - Storage

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Technological Forces - Processor Costs

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Technological Forces

We’ve Come Full Circle

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Technological ForcesMainframes

We’ve Come Full Circle

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Technological ForcesMainframes

Minicomputers

We’ve Come Full Circle

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Technological ForcesMainframes

Minicomputers

WorkstationsWe’ve Come Full Circle

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Technological ForcesMainframes

Minicomputers

Workstations

PC’s

We’ve Come Full Circle

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Technological ForcesMainframes

Minicomputers

Workstations

PC’s

Client/Server

We’ve Come Full Circle

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Technological ForcesMainframes

Minicomputers

Workstations

PC’s

Client/Server

Internet

We’ve Come Full Circle

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Technological ForcesMainframes

Minicomputers

Workstations

PC’s

Client/Server

Internet

Mobile ComputingWe’ve Come Full Circle

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Technological ForcesMainframes

Minicomputers

Workstations

PC’s

Client/Server

Internet

Mobile Computing

Smart Phones

We’ve Come Full Circle

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Technological ForcesMainframes

Minicomputers

Workstations

PC’s

Client/Server

Internet

Mobile Computing

Cloud Computing

Smart Phones

We’ve Come Full Circle

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Big Really Soon: Augmented Reality

Minority Report 2002

Powerful DisplaysTapping into the

Cloud

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Big Really Soon: Augmented Reality

Minority Report 2002

Powerful DisplaysTapping into the

Cloud

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Big Really Soon: Augmented Reality

Minority Report 2002

Powerful DisplaysTapping into the

Cloud

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Economic Forces - The GFC

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Economic Forces - The GFC

The GFC is Driving Cloud Adoption

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Economic Forces - The GFC

The GFC is Driving Cloud Adoption

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Economic Forces - The GFC

The GFC is Driving Cloud Adoption“They’re saying that they don’t want to

have cap-ex on their books. You need to help me deploy a solution that doesn’t have a large amount of cap-ex on my books. As soon as the CFO sees it, it

isn’t going to go anywhere.”

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Environmental Forces

Growing costs to the environment and the bottom line drives Cloud Computing adoption.

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Environmental Forces

Growing costs to the environment and the bottom line drives Cloud Computing adoption.

Forrester Research estimates IT power costs now at 11% of total power costs for organisations.

It could quickly reach 22-25%.

“At that point CEOs will be asking big questions if they aren’t already. Many

companies will be looking to outsource their growing power and cooling costs - driving

many to Cloud Computing offerings.”

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Environmental Forces - Power Concerns

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Environmental Forces - Power Concerns

Outdated hardware uses significantly more power and cooling costs.

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Political & Legal Forces

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Political & Legal Forces

Compliance Gets More Complicated - Which Drives Cloud Computing Adoption

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Political & Legal Forces

Compliance Gets More Complicated - Which Drives Cloud Computing Adoption

CaaS (Compliance as a Service) is an area that is just emerging. Telstra is providing one of the first examples of this with

Workforce Guardian.

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Political & Legal Forces

Compliance Gets More Complicated - Which Drives Cloud Computing Adoption

CaaS (Compliance as a Service) is an area that is just emerging. Telstra is providing one of the first examples of this with

Workforce Guardian.

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In Conclusion

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In Conclusion

Cloud Computing now delivering real financial results for providers

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In Conclusion

Cloud Computing now delivering real financial results for providers

STEEP Forces are driving adoption

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In Conclusion

Cloud Computing now delivering real financial results for providers

STEEP Forces are driving adoption

We’re at the beginning of the market

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In Conclusion

Cloud Computing now delivering real financial results for providers

STEEP Forces are driving adoption

We’re at the beginning of the market

Invest in the Cloud to compete in the future

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The STEEP Forces Driving Cloud Computing Adoption

SocialTechnologicalEconomicEnvironmentalPolitical

FORCES

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The STEEP Forces Driving Cloud Computing

a Presentation for:

by Craig Rispin, Business Futurist

STEEP