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BMC Software Social Media experts share their experiences with rolling out a social program, and keeping users connected with each other and across the industry.
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The Social EnterpriseHow BMC Embraces Social Collaboration
27 November 2012
#BMCSocial
© Copyright 04/12/2023 BMC Software, Inc2
Agenda
• Introductions
• The journey of an early, extreme adopter
• Social @ BMC
• The impact of social, one person at a time
• Q&A
#BMCSocial@
Erin
KAve
ry
@se
rvic
esph
ere
@de
bbie
hutc
hing
s
© Copyright 04/12/2023 BMC Software, Inc3
#BMCSocial
© Copyright 04/12/2023 BMC Software, Inc4
An Early, Extreme Adopter
© Copyright 04/12/2023 BMC Software, Inc5
Perspective
Listen
Share
Consume
Create / Re-share
@se
rvic
esph
ere #BMCSocial
© Copyright 04/12/2023 BMC Software, Inc6
Not Human
@se
rvic
esph
ere #BMCSocial
© Copyright 04/12/2023 BMC Software, Inc7
New Skills, Need New Measurement
@se
rvic
esph
ere #BMCSocial
© Copyright 04/12/2023 BMC Software, Inc8
Social at BMC
© Copyright 04/12/2023 BMC Software, Inc9
Four Drivers of Social Supporting Sales
Social Infrastructure Sales
Growth
Message Amplification
IndustryLeadership
CustomerSupport
Intelligence
#BMCSocial@
debb
iehu
tchi
ngs
© Copyright 04/12/2023 BMC Software, Inc10
Structuring a Socially Connected Business
Governed and aided through the Hub, the business units operate collaboratively and yet independently to define and execute on business unit Social Strategy.
BMC Social Hub
Strategy, Planning & Execution
Human Resources
R&D Customer Service
Sales
Global Comms
Marketing
Governance, Education & Oversight
“Center of Excellence”
2011 Altimeter Group
#BMCSocial@
debb
iehu
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© Copyright 04/12/2023 BMC Software, Inc11
Social Channels
Social Infrastructure
The right infrastructure is essential to activating social channels.
Guidelines & Process
Listening
ROI & Measures
Building the Channels
Tools & Technology
Social Education
Influencer Outreach
Content Creation
Graphic adapted from 2011 Blue Focus Marketing LLC:
#BMCSocial@
debb
iehu
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© Copyright 04/12/2023 BMC Software, Inc12
Protecting the Brand
#1 Priority: Abide by BMC Compliance &
Ethics
Training to Support
Behavior
Monitoring External
Channels
Mitigation Process
Established
#BMCSocial@
debb
iehu
tchi
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© Copyright 04/12/2023 BMC Software, Inc13
BMC: It raises the stakes and elevates the visibility of BMC in the industry
You: It’s critical for your own professional development and career growth
#BMCSocial@
debb
iehu
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© Copyright 04/12/2023 BMC Software, Inc14
Any topic can be championed through social media with the following mix:
Role Key Business Value Profile/Personality Activities Ideal Activity
Frequency
Listening & Amplifiers Reach
Can be any level within BMC or Partners.
Listening for conversations about BMC and our Products. Amplification for our content and conversations.
Daily (:30 mins - 1 hr).
Expert ContentTechnical content creator; strong SME; passionate user advocate; day-to-day product focus
Forum posting/responding; Product blogging; Product podcasts, videos
Few times per week (tied to content creation activities)
Evangelist Conversation Strong industry awareness; passionate communicator
External social network focus (tweeting, retweeting, commenting, sharing)
Daily Finding and engaging internal and external influencers
Industry Leader Brand
Recognizable name, industry following, senior management level
Earned position of someone to listen to; probably started as an expert/evangelist Weekly (minimum
amount to keep status or it is lost)
Social Success will largely be dictated by the commitment and participation within these Roles.
#BMCSocial@
debb
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© Copyright 04/12/2023 BMC Software, Inc15 © Copyright 04/12/2023 BMC Software, Inc15
Social Activation at BMC
ListeningTwitter Third-Party Sites
BMC Communities
Blogging
LinkedIn Tools
Pocket-Playbooks
Measurement
Google+
The Wednesday Social
Chatter
#BMCSocial@
debb
iehu
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© Copyright 04/12/2023 BMC Software, Inc16
Engage Build in the incentive Use Gamification Understand your wins
and how you are being successful
Organize Determine the SME’s
for Social Activation Readiness Assessment Assign roles and topics Coordinate with
internal departments Set expectations for
social SME’s and time required
Plan Readiness Assessment Be Realistic about the
resources available to you
Priority & Selection Criteria
Find your army in non-social roles
#BMCSocial@
debb
iehu
tchi
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© Copyright 04/12/2023 BMC Software, Inc17
How to Get StartedTap into the expertise that’s already thereMess some stuff upLess is MoreImitation IS the sincerest form of flatteryBuild Social into your Business not the other way around
#BMCSocial@
debb
iehu
tchi
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© Copyright 04/12/2023 BMC Software, Inc18
How Social Changed Me
© Copyright 04/12/2023 BMC Software, Inc19 © Copyright 04/12/2023 BMC Software, Inc19http://canitbesaturdaynow.com/dived/single/404_motivation/
@Er
inKA
very #BMCSocial
© Copyright 04/12/2023 BMC Software, Inc20 © Copyright 04/12/2023 BMC Software, Inc20
• Cost Effective (It’s free, most of the time)
• Instant gratification
• My audience was there
• If I’m not there, I’m missing out
• It’s #FUN and easy
#BMCSocial@
Erin
KAve
ry
© Copyright 04/12/2023 BMC Software, Inc21 © Copyright 04/12/2023 BMC Software, Inc21
Your version of social is just that, it’s your version.
• Find a place you want to start
• Listen/ Watch
• Engage
• Encourage others
• You can’t fail.
#BMCSocial@
Erin
KAve
ry
© Copyright 04/12/2023 BMC Software, Inc22 © Copyright 04/12/2023 BMC Software, Inc22
Dec 10: The Contextual Bio Enabled Enterprise
of Tomorrow
Follow @BMCSoftware
#BMCSocial@
Erin
KAve
ry
@se
rvic
esph
ere
@de
bbie
hutc
hing
s
© Copyright 04/12/2023 BMC Software, Inc23 © Copyright 04/12/2023 BMC Software, Inc23
Thank You
#BMCSocial