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Conversion Factory director, Stephen Pavlovich outlines the seven habits that are essential to get rapid results in conversion optimisation. These range from habits you can automate to build your swipe file, to tricks to make you a better copywriter and optimiser.
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The Seven Habits of ���Highly Effective Conversion Optimisers
Stephen Pavlovich | Conversion Factory
[1] Steal more ideas
Use Evernote – capture everything. ���Find out your Evernote email address. Auto-forward emails.
[2] Watch more TV
How do adverts overcome objections or emphasise benefits? Which phrases or structures are common between them?
[3] Stay organised
Use Excel to track every test. ���Include: hypothesis, page type, screenshots, test results.
[4] Don’t rely on hard data
Don’t rely on Google Analytics – set up soft data streams to cover the “why?” as well as the “what?”
[5] Learn more
As optimisers, we need to be experts on usability, ���copywriting, data analysis, persuasion, design…
[6] Optimise yourself
How would you optimise your client relationships? ���What are their objections? What’s your sales funnel?
[7] Think differently
Don’t self-impose boundaries on your testing
