Practical user researchfor time-pooroptimisers.

Dave Gowans

Barriers Motivations Opportunities=+

On page survey

Setup time15

mins

● Is there anything stopping you from buying today?

● What are you looking for?

● Why did you visit <SITE> today?

On page survey

Setup time15

mins

Analysis time30

mins

Thank you page survey

Setup time90

mins

Thank you page survey

Setup time

Analysis time

90 mins

30 mins

● Why did you choose Long Stay parking today?

● How else did you consider getting to the airport?

● How has your experience been today?

Talk to 10 customers

Total time2 hrs

● Give me your “elevator pitch”

● What are people’s main concerns about buying?

● How do you answer those?

Work with your sales staff

Total time2 hrs

Key Takeaways● Research is vital

● It doesn’t have to take long

● Ask key questions using an on-page survey

● Create a Thank You page survey

● Talk to 10 customers

● Work with your sales staff