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While the email inbox may be a bit saturated, email marketing has consistently proven to be an effective form of reaching the consumer. When it comes to engaging potential prospects and existing customers social inboxes are your secret weapon.
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The Secret Value of The Social Inbox
#Social
Today’s Speakers
Aileen Cole@aileenmcole
Moderator
Adam Wexler@thewordpainter
Chief Strategy OfficerInsightpool
#Social
Carolyn Reed@carolyneats
Community ManagerIntercontinental Hotels Group
Tweet about this webinar using #Social
Follow us:@insightpoolHQ
#Social
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$37,000,000,000
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X /
XXX
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PublishSocialMedia
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Mass Marketing Doesn’t Add Up
Audience
Noticed
Click
40,000
4,000
400
40Redeem
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@HolidayInn
@Macys @SFGiants
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250/day
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Hey [name], thought about staying at our San Francisco hotels? Breakfast + @Macys discount! Book here: ihg.co/6019aCAc
Extend The Life of Your Content
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Best Types of Engagements:
Questions of prospect expertise
ORSharing Content of Interest
THENRequests (AKA ‘The Ask’)
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SPAM Reception? You Be The Judge
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Two Considerations for Good Questions:
1) Everyone likes a compliment2) Ask ‘yes’ or ‘no’ questions
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Useful Data Points for Determining Content:
-Hobbies-Interests
-School Attended-Job Industry
-Job Role
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Content Worth Sharing
-Educational (e.g. How To, Top 5 Best...)Resources: Mashable, Hubspot, etc
-Real-time news (e.g. Twitter IPO, Miley Cyrus)-CNN, Buzzfeed, etc
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The Ask
What’s In It For Them > What’s In It For You
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Social ROI
Wrapup
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Digital Advertising = Brand Awareness; Social Direct Marketing = KPIs + ROI
Email = Saturated; Social = Untapped
Limits make proper targeting crucial
It’s not always about ‘the ask’
Time for questions!
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The Leader in Social Engagement Automation
Thanks for joining!
Contact Adam or Carolyn:[email protected]
