Social Media for Nonprofits July 14, 2011

“The Secret Sauce of Social Media Fundraising”

In the Next 20 Minutes…

You’ve Built an Online Community…

Secret Sauce Rule #1: Build Community

•  Communicate Regularly •  Ask Questions, Answer Questions •  Send great media •  Give them what they want •  Give recognition your most active supporters

Causes: Who We Are Largest platform for activism and cause-minded people on the internet

• 150 million people have joined a cause

• 500,000 causes about every topic – local, global, spanning issue areas, half are fundraising

• 17,000 nonprofit partners

• $30,000 in donations every day – over $35 million total

Founders: Joe Green & Sean Parker

•  Sean co-founded Facebook, Napster, and Plaxo

•  Joe founded Essembly.com, the first political social network

•  Consumer Internet + Grassroots Organizing

Secret Sauce Rule #2: Give the People What They Want

•  What am I donating to? •  Why does my donation matter? •  Why now?

What we know works Ø Tangible impact Ø  Storytelling Ø  Inspiring videos and photos Ø Peer-to-peer fundraising

Causes Fundraising Projects

Why Is This Effective?

1.  Tested, customizable, and easy donation pages 2.  The “Big Donor Experience”

3.  Peer-to-peer fundraising through Facebook 4.  Easy Promotion: Unique URL, Facebook Page &

Causes integration

Customized Donation Page

Making it Social – News Feed

“Tell your friends why they should donate too”

Making it Social – Facebook Requests

The “Big Donor Experience”

Automatic Thank-You Note

Nonprofit Tools for Tracking & Follow-Up

Download Donor Contact Information

Email Donors

http://nonprofits.causes.com

Secret Sauce Rule #3: Cross-Channel Promotion, and a lot of it

Website Email

Blog

Facebook Page Twitter

Cause Community

On Facebook Pages

Messages to Facebook Page Followers

Secret Sauce Rule #4: Create Excitement and Momentum

Ø  Launch! Start your Project at www.causes.com/donate •  Video about why your project matters

•  Profile someone who donated

Ø  Half-way there! •  Video from you saying why you care

•  Profile someone who will be impacted by the project

Ø  $500 to go!

Ø  FUNDED! THANK YOU!

Ø  Update #1 Ø  Update #2

Case Study: Trees, Water + People

Successful Causes Fundraising Projects

Thank you!

Become a Nonprofit Partner at http://nonprofits.causes.com

And contact our Nonprofit Services Team: partner@causes.com and http://exchange.causes.com