SO YOU HAVE A NEW

WEBSITE

HURRAH

WHERE ARE THE

VISITORS

You wait………..

and wait………..

and wait………..

NOBODY IS VISITING

why?

SOME QUESTIONS

TO ASK

Does your website have content that is equal or better than your competition

COMPETITION?

Yes Competition…

The people who....

have had a presence online longer than you...

have been busy creating relevant useful information online

may have even done some optimisation of their site

and have links from AUTHORITY sites

HUH??

just because your website LOOKS good has no impact on Google*

* The better the design the more impact it will have on visitors. But hey you HAVEN’T ANY.

Google just sees words online

it rewards websites that have great words (no not copied ones!)

it rewards websites other websites have linked to who like their content (and no that Indian link farm)

WHAT TO DO??

first realise that you need to do SOMETHING and that starts with content

CONTENT?

content can be lots of things

pages of information on your site

blog posts

FAQs

Informative articles

GET THE PICTURE?

most people do NOTHING

they live on SomeDay Isle*

*thanks Brian Tracy for that one

Someday I’ll write something

*thanks Brian Tracy for that one

TICK TOCK

staring intently at your website and hoping people visit really does not work that well

changing the logo size doesn't help either

messing around with text in the footer isn't much use either

TICK TOCK

just start

what you create initially won't be amazing (it might!)

create real stuff that helps your potential visitors

solve problems

write simply. Most of us are simple

write simply. Most of us are simple

Use short words. Long words only prove you know long words

DON'T GIVE UP

It takes time. You learn as you go. You will get better.

WHAT ABOUT SEO?

SEO experts can do tons of technical stuff that CAN help you. But...

If people come to your site and the content is crap

Why should they bother interacting with you?

Yes SEO is important. Very much so.

But think of the end user...

Think of what they are looking from from you….

Are you providing it in a form that they understand and use?

THE SECRET SAUCE

People REALLY think there is a secret sauce to getting vistors

there isn't

Its all about hustle

A block of technical knowledge that you learn and fine tune over time

tons of hard work

and content

SO START!

TODAY

Scratch out some ideas on a Post It!

Take some photos for your website

Look at your competition and see what they do best

Then do it 2X, 5X, 10X better

SO START!

This is the last slide. Did you start?

You still clicked next didn't you