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Online Reputation Management, is much more effective, when done in a proactive manner than reactive. Muzzammil Bambot, who works with us in the ORM division, has clearly underlined this fact through his detailed presentation. In fact, he has covered almost everything that currently comes under the purview of online brand building. It will help brand managers immensely on how to establish and sustain a good presence on digital.
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ONLINE REPUTATION MANAGEMENT
Reputation Management – The Classic Difference !
Reputation Management
Public Relations (PR Teams)
PRE – WWW(World Wide Web)
WWW – Internet Age
Reputation Management
Offline Media
Online Visibility
Explaining ORM ? – A Bird’s Eye View
For A Company X
Snapshots are for Representational Purposes Only
ORM
Challenges that Need ORM !
Negative Reviews
Complaints
False Allegatio
ns
Bad Press
Coverage
Disgruntled
Employees
Objective of ORM !
For an online user; searching for keyword x
Push and Promote Positive Content on SERPs
Increase Positive Online Visibility
CONTROL
ENGAGE
LISTEN Analysis & Monitoring
Contributing Positive Content
General Conception about ORM
Promoting Positive Content
How
ORM Analysis for Company X
Objectives & Problem Statement
Identification of Negative Entities
Keyword Analysis- NIP (Negativity Influence Potential)
ORM – The Process
Official Micro
Profiles
Company/Key
Executive Profiles
SEO – Secondary
Pages
Wikipedia
Buy/Create/
Maintain/ Promote Domains
Social Profiles
Fluid Content
Syndication
Business Listings
Company Owned Review
Domains
Google Places
Google Auto
Suggest
Analysis & Feedback
Monitoring & Maintenance
The Trade Secret – Interlink the Entire Process
ORM – Process – Profiles
Official Profiles
• Promotion • Knowledge
Sharing• Conversation
s
Company Profiles
• Visibility• Verifiability• Trust
Key Executive Profile
• Endorsement• Visibility• Authenticatio
n
ORM – Process – SEO
Optimize and Promote Secondary Pages of Official Website for
Brand keywords
ORM – Process – Wikipedia
Wiki Alerts
Assess Revision
Undo to Original
Note Profile
Positive/Neutral Negative
Verify Facts
Retain Changes Edit/Add Info
Record Edits
Create Pages
Monitor Existing
Add Content
A Good Wikipedia Page tremendously adds to positivity on SERPs
ORM – Process – Social Profiles
Positivity on SERPs
Social Channels assist Conversations with Brand
Social Profiles for Increasing Visibility
ORM – Process – Business Listings
Create Listings
Promote
Listings
ORM – Process – Google Places and Auto-Suggest
• Creation of Places Listings
Create
• Assists in Local SEO
Assist • Ranks on SERPs
• Induces Positivity
Promote
Places Listings done for Major Indian BFSI Client
Long Term Control of Auto-Suggest Results to prevent the above from happening
to us
ORM – Results
SERPs
Is this Enough ?
“Ever Increasing Positivity”
Online Omnipresence
2006-20072002-2003 2004 - 2005 2008-2009 2010-2011
How is Online Reputation Management vital to a Brand?
Builds
Infuses
PROACTIVE ORM - Online Branding
OUTREACH
• Rich Media• Advertorials• Guest Columnist• Content
Visibility
Targeted
Branding
Niche Domains
Online Branding – Outreach
Content Partnerships• Share Fluid Content with industry
specific websitesAdvertorials on Partner Websites• Syndicating News• Sharing Images/ Videos• Podcast Disseminations
Guest Columnists• Brand Mentions on Popular News
Platforms
Online Branding – Outreach – Creating Targets
SEM
SEO• Referral Traffic• Off-Page SEO
Social
Media
Graph Showing Percentage Positive Listings for a leading BFSI client for all campaign keywords
Online Branding – Outreach - Results
ORM
Outreach
Increases Visibility
+Infuses Trust
THANK YOU!
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