ONLINE REPUTATION MANAGEMENT

Reputation Management – The Classic Difference !

Reputation Management

Public Relations (PR Teams)

PRE – WWW(World Wide Web)

WWW – Internet Age

Reputation Management

Offline Media

Online Visibility

Explaining ORM ? – A Bird’s Eye View

For A Company X

Snapshots are for Representational Purposes Only

ORM

Challenges that Need ORM !

Negative Reviews

Complaints

False Allegatio

ns

Bad Press

Coverage

Disgruntled

Employees

Objective of ORM !

For an online user; searching for keyword x

Push and Promote Positive Content on SERPs

Increase Positive Online Visibility

CONTROL

ENGAGE

LISTEN Analysis & Monitoring

Contributing Positive Content

General Conception about ORM

Promoting Positive Content

How

ORM Analysis for Company X

Objectives & Problem Statement

Identification of Negative Entities

Keyword Analysis- NIP (Negativity Influence Potential)

ORM – The Process

Official Micro

Profiles

Company/Key

Executive Profiles

SEO – Secondary

Pages

Wikipedia

Buy/Create/

Maintain/ Promote Domains

Social Profiles

Fluid Content

Syndication

Business Listings

Company Owned Review

Domains

Google Places

Google Auto

Suggest

Analysis & Feedback

Monitoring & Maintenance

The Trade Secret – Interlink the Entire Process

ORM – Process – Profiles

Official Profiles

• Promotion • Knowledge

Sharing• Conversation

s

Company Profiles

• Visibility• Verifiability• Trust

Key Executive Profile

• Endorsement• Visibility• Authenticatio

n

ORM – Process – SEO

Optimize and Promote Secondary Pages of Official Website for

Brand keywords

ORM – Process – Wikipedia

Wiki Alerts

Assess Revision

Undo to Original

Note Profile

Positive/Neutral Negative

Verify Facts

Retain Changes Edit/Add Info

Record Edits

Create Pages

Monitor Existing

Add Content

A Good Wikipedia Page tremendously adds to positivity on SERPs

ORM – Process – Social Profiles

Positivity on SERPs

Social Channels assist Conversations with Brand

Social Profiles for Increasing Visibility

ORM – Process – Business Listings

Create Listings

Promote

Listings

ORM – Process – Google Places and Auto-Suggest

• Creation of Places Listings

Create

• Assists in Local SEO

Assist • Ranks on SERPs

• Induces Positivity

Promote

Places Listings done for Major Indian BFSI Client

Long Term Control of Auto-Suggest Results to prevent the above from happening

to us

ORM – Results

SERPs

Is this Enough ?

“Ever Increasing Positivity”

Online Omnipresence

2006-20072002-2003 2004 - 2005 2008-2009 2010-2011

How is Online Reputation Management vital to a Brand?

Builds

Infuses

PROACTIVE ORM - Online Branding

OUTREACH

• Rich Media• Advertorials• Guest Columnist• Content

Visibility

Targeted

Branding

Niche Domains

Online Branding – Outreach

Content Partnerships• Share Fluid Content with industry

specific websitesAdvertorials on Partner Websites• Syndicating News• Sharing Images/ Videos• Podcast Disseminations

Guest Columnists• Brand Mentions on Popular News

Platforms

Online Branding – Outreach – Creating Targets

SEM

SEO• Referral Traffic• Off-Page SEO

Social

Media

Graph Showing Percentage Positive Listings for a leading BFSI client for all campaign keywords

Online Branding – Outreach - Results

ORM

Outreach

Increases Visibility

+Infuses Trust

THANK YOU!

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