The ROI of Event Planning Automation - The Special Event 2015

@danberger | @socialtables | #TSE2015

Event Planning AutomationWhat it is, how you can start, and how it

can take your career to the next level.


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Audience/Presenter Agreement


I am an eventgoer.

I am an event planner.

I am an event believer.



Learning Objectives1. Understand the concept of event planning automation.

2. Learn about ways to automate event planning and how to get started immediately.

3. Gaze into the future of event planning automation.


Quick Poll

Does the word `automation` scare you?

Automation. The use of largely automatic equipment in a system of manufacturing or other production process.


Interactive Exercise

Interactive ExerciseReflect over the last 10 years of your life, what have you seen become automated?


Examples of automation today




Event Planning Automation● The use of various event planning technologies that

work together with minimal or reduced human intervention.

● A process or combination of processes to help you become more strategic about and effective at your job.


Interactive ExerciseWhat are some of the things in your workflow that you would automate?

Work in pairs.

Don’t just think about the parts you hate. Think about the things that take the most time.


The benefits of automation● Give you time to do other things.

● Decrease labor costs.

● Lower probability for errors.

● Advance your career.


Manage

Source

Communicate

Plan

Objectives

Data

Organization’s Mission

TechnologyTech

nolog

y

Project MgtScheduling

Transportation HousingSite Selection

Surveys

Badges, Check-in, etc

Email Marketing

Program Mgt Design

Reg Social Media

Reports

Measure

Database

Logistics

The Event Planning Process Pyramid


Automating Sales & Productivity

Google Alerts

Boomerang

CIRUS INSIGHT

YESWARE

UBER CONFERENCE


Manage

Source

Communicate

Plan

Objectives


TechnologyTech

nolog

y

Measure

Data

The 7 Objectives of Meetings and Events● Celebrate● Network● Produce

● Promote● Decide● Educate● Ideate


Start with your goal and work backwards:1. Identify the event’s objectives.2. Design the event based on those

objectives.3. Execute the event.4. Assess the event results.

Objective-Based Event Design Framework

Adapted from MPI white paper on Meeting Design

@danberger | @socialtables | #TSE2015 Source: Maritz - The 8 Phases of a Successful Event

Event Journey Mapping


Before Design, There’s the Destination

Source: Simon Sinek, Start With Why, TED



Manage

Source

Communicate

Plan

Objectives


TechnologyTech

nolog

y

Data

Measure

ASANA

ASANA

INSTAGANTT

assistant.to

x.ai


Manage

Source

Communicate

Plan

Objectives


TechnologyTech

nolog

y

Data

Measure

MAIL LIFT


Manage

Source

Communicate

Plan

Objectives


TechnologyTech

nolog

y

Data

Measure


Manage

Source

Communicate

Plan

Objectives


TechnologyTech

nolog

y

Data

Measure

source: http://blog.nerdery.com/2013/11/nerdery-labs-ibeacon-experiments/

GLYMPSE

@danberger | @socialtables | #TSE2015 Organization’s Mission

TechnologyTech

nolog

y

Data

Measure

Manage

Source

Communicate

Plan

Objectives


Manage

Source

Communicate

Plan

Objectives


TechnologyTech

nolog

y

Data

Measure


System-wide Automation


Automation Glossary

SaaS

Software as a Service, delivered over the cloud.

Conditional Statement

An if this, then that.

Recipes

A collection of conditionals.

Trigger

The ‘if’ part of a conditional.

Action

The ‘that’ part of a conditional.

Cloud

An off-site server that can be accessed from anywhere.




The Future of Event Automation


Software that thinks for you and ensures compliance.


http://www.youtube.com/watch?v=uKjStZBldz4


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