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This was the presentation I gave at the New Life Event - talking about the ROI in social media & viral marketing.
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Putting the ROI in Social MediaMatt Siltala
Matt Siltala
What Good Is The Tool, If You Don’t Know How To Use It?
Good Content = Links!
•Everyday Life•Made The News•Top Social Sites•Answer Sites•What’sTrending•Is It Worthy
Everyday Life.
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are needed to see this picture.
Made The News.
•Keep an eye out locally.
•Watch Google, Yahoo News etc.
•PRWeb & other press release sites
•Watch social news sites.
•Keep an eye on the checkout line.
Do Your Research.
•Digg•StumbleUpon•Twitter•Facebook
•Reddit•Delicious•Mixx•Tipd
Social Media For Firefox. (and now Chrome)
Answer Sites.
•Yahoo Answers
•Quora
•Google Answers
•Facebook Questions
•Vark
•Answers.com
•LinkedIn Answers
•Yedda
What’s Trending?
Is It Worthy?
Think Outside The Box.
Need Proof?
Make It Clickable.
•Take notice of ads/stories.
•What makes you want to click?
•Remember to look at magazines.
•Research Competition!
What Are You Trying To Accomplish?
•Time Spent on Twitter & Facebook•Voting & Sharing•Relationship Building•Networking•Branding•Traffic•Sales
Don’t Forget About Mobile!
Interesting Thought.
Get Them Talking About You.
Additional Benefits of Social with Local/Mobile.
• Link Citations• Images Search• Additional Rankings• Tweeting • Facebooking• Blogging• Email Directly • More Foot Traffic
Get Creative
Social Media Resources
•Social Media For Firefox•Knowem•Who’s Talkin•Twitter Search/Lists•Image Search•SEO For Firefox
Twitter Winner!!!!
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Track What You Are Doing
•Trackur•Google Alerts•TweetBeep•Quitter•TrackEngine•WhatThatPage•BuzzStream•GigaAlert (best, not free)•Set RSS In Google News