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Putting the ROI in Social Media Matt Siltala

ROI in Social Media - New Life Event

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This was the presentation I gave at the New Life Event - talking about the ROI in social media & viral marketing.

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Page 1: ROI in Social Media - New Life Event

Putting the ROI in Social MediaMatt Siltala

Page 2: ROI in Social Media - New Life Event

Matt Siltala

Page 3: ROI in Social Media - New Life Event

What Good Is The Tool, If You Don’t Know How To Use It?

Page 4: ROI in Social Media - New Life Event

Good Content = Links!

•Everyday Life•Made The News•Top Social Sites•Answer Sites•What’sTrending•Is It Worthy

Page 5: ROI in Social Media - New Life Event

Everyday Life.

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Page 6: ROI in Social Media - New Life Event

Made The News.

•Keep an eye out locally.

•Watch Google, Yahoo News etc.

•PRWeb & other press release sites

•Watch social news sites.

•Keep an eye on the checkout line.

Page 7: ROI in Social Media - New Life Event

Do Your Research.

•Digg•StumbleUpon•Twitter•Facebook

•Reddit•Delicious•Mixx•Tipd

Page 8: ROI in Social Media - New Life Event

Social Media For Firefox. (and now Chrome)

Page 9: ROI in Social Media - New Life Event

Answer Sites.

•Yahoo Answers

•Quora

•Google Answers

•Facebook Questions

•Vark

•Answers.com

•LinkedIn Answers

•Yedda

Page 10: ROI in Social Media - New Life Event

What’s Trending?

Page 11: ROI in Social Media - New Life Event

Is It Worthy?

Page 12: ROI in Social Media - New Life Event

Think Outside The Box.

Page 13: ROI in Social Media - New Life Event

Need Proof?

Page 14: ROI in Social Media - New Life Event

Make It Clickable.

•Take notice of ads/stories.

•What makes you want to click?

•Remember to look at magazines.

•Research Competition!

Page 15: ROI in Social Media - New Life Event

What Are You Trying To Accomplish?

•Time Spent on Twitter & Facebook•Voting & Sharing•Relationship Building•Networking•Branding•Traffic•Sales

Page 16: ROI in Social Media - New Life Event

Don’t Forget About Mobile!

Page 17: ROI in Social Media - New Life Event

Interesting Thought.

Page 18: ROI in Social Media - New Life Event

Get Them Talking About You.

Page 19: ROI in Social Media - New Life Event

Additional Benefits of Social with Local/Mobile.

• Link Citations• Images Search• Additional Rankings• Tweeting • Facebooking• Blogging• Email Directly • More Foot Traffic

Page 20: ROI in Social Media - New Life Event

Get Creative

Page 21: ROI in Social Media - New Life Event

Social Media Resources

•Social Media For Firefox•Knowem•Who’s Talkin•Twitter Search/Lists•Image Search•SEO For Firefox

Page 22: ROI in Social Media - New Life Event

Twitter Winner!!!!

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Page 23: ROI in Social Media - New Life Event

Track What You Are Doing

•Trackur•Google Alerts•TweetBeep•Quitter•TrackEngine•WhatThatPage•BuzzStream•GigaAlert (best, not free)•Set RSS In Google News

Page 24: ROI in Social Media - New Life Event

Matt SiltalaDream Systems Media, Owner

http://[email protected]