Data-Driven Applications

September, 2013

Data-Driven�Applications

Back Office Automation  

Front Office Productivity  

Web  

Social  

Mobile  

Data-Driven  

App Evolution

Quantified�Self  

Mobile,�Wearable�Devices

Consumers

Analytic Enterprise

CRM,�Web,�

Machines

Business

Smart�Cities

Map, Weather,

Demographics

Public

Big Data Apps Change Everything

Security

CRM

Finance

Supply Chain

IT

HR

Functional Area Apps

•  Online + Advertising •  Tele-communications •  Financial Tech & Insurance •  Healthcare + Biotechnology •  Automotive •  Industrial Controls •  Retail & eCommerce

Vertical Industry Apps

Better�Decisions

Data-Driven Apps Make

Faster & Smarter

Better Decisions

Unstructured Data

Machine Data

Combination of 1st Party,�3rd Party & Public Data

Ability to Manage�Volume & Velocity of Data

Understanding�Patterns from Data

Patterns from Data Science

Apps using Data Science

Dashboard, Reports KPIs, Aggregates, Counts

Business Intelligence What happened?

Dashboard, Reports KPIs, Aggregates, Counts

Interactive Data Exploration Search, Visual

Apps using Data Science

Business Intelligence What happened?

Human Correlation

Dashboard, Reports KPIs, Aggregates, Counts

Interactive Data Exploration Search, Visual

Insights Correlations, Patterns, Anomalies

Apps using Data Science

Business Intelligence What happened?

Human Correlation

Data Mining Why did it happen?

Dashboard, Reports KPIs, Aggregates, Counts

Interactive Data Exploration Search, Visual

Insights Correlations, Patterns, Anomalies

Machine learning, Modeling

Apps using Data Science

Business Intelligence What happened?

Human Correlation

Data Mining Why did it happen?

Predictive Analytics What is likely to happen?

Optimization Systems Learn-Act-Correct

Machine learning, Modeling

Insights Correlations, Patterns, Anomalies

Interactive Data Exploration Search, Visual

Dashboard, Reports KPIs, Aggregates, Counts

Apps using Data Science

Business Intelligence What happened?

Human Correlation

Data Mining Why did it happen?

Predictive Analytics What is likely to happen?

Closed Loop Systems What should happen?

Apps using Data Science Optimization Systems Learn-Act-Correct

Machine learning, Modeling

Insights Correlations, Patterns, Anomalies

Interactive Data Exploration Search, Visual

Dashboard, Reports KPIs, Aggregates, Counts

Closed Loop Systems What should happen?

Predictive Analytics What is likely to happen?

Data Mining Why did it happen?

Human Correlation

Business Intelligence What happened? Visibility

Actions

Insights

Automatic

Manual

Hyper-Personalization:

Marketing to an

AUDIENCE�of ONE

•  Intent • Behavioral Data

• Psychographics

–  Interest Data

–  Social Data

• Demographics

Know Your Customers…

• User Profile

• Look-Alike Models

• Recommender Systems

• Serendipity

• LTV Models

What did He choose?

…Predict Their Needs

The Future of Retail

Retail & eCommerce

Shopper Behavior

Transaction Data

Product Catalog

Social/ Mobile Data

Churn Management

Loyalty Programs

Upsell & Cross-sell

Product Recommendation

Customer Acquisition

Offers & Promotions

Supply Chain

Inventory Management

Pricing

Product Discovery

Unstructured Data

Unstructured Data

Rich Media Voice  Control,  Video  Analy1cs  

Logs IT/Security

Social Sen1ment  Analysis,  Social  Analy1cs  

Clickstream Web/eCommerce  

Analy1cs  

Machine Data

Physical Sensors  

Digital Interface

Connectivity

Internet of Things

Industrial Internet

Internet of Things

Home Car Health

Data Control

Apps

Analytics + Data Services

Network Services

Connected Devices (50B in 2016)

The Connected Car

New  Technology    •  Digital  Instrumenta1on  •  Data  Hub  •  IP  Connec1vity  •  Display  •  Voice  Control  

Insurance  

Opera4onal  

Apps  

Virtualiza4on  of  Cars  

Autonomous  Cars  

•  Cars-­‐on-­‐demand  

•  Collision  Avoidance  •  Self  Parking  •  Driver  Assist  •  Self  Driven  

•  System  &  Performance  •  Maintenance  •  Driving  Behavior  

•  Infotainment  •  Maps  &  Traffic  •  Parking  •  Keyless  Entry  •  Find  My  Car  

The Connected Car

The Industrial Internet

•  Industrial Efficiency  •  Quality  •  Productivity  •  Reliability  •  New Products & New Business Models  

Rise of the Industrial Internet

A Whole New World of Apps…

…that will be built using Data

Thank You!