Experts Reveal the New Rules of Business Transformation

Business Transformation.

The World Is Buzzing About

What, exactly, is it?

Here’s what they had to say.

We asked eight experts who have led transformation projects to weigh in.

—Daryl Szebesta, VP, Cloud Transformation, Oracle

With transformation, "businesses are fundamentally changing the way they operate as opposed to just the evolutionary change, which is constant.”

Business Transformation Isn't a Simple Change

Top Trends Driving Business Transformation

Rapid technological disruption

Empowered digital consumers

Increased competitionacross industries

—Roddy Martin, VP, SCM Transformation Thought Leadership, Oracle

The customer is in the strongest position they've ever been. They can demand what they get, as well as when and how they get it.

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Despite Urgency, Challenges are Holding Organizations Back

— Toby Baker, Solution Consulting Director, Oracle Marketing Cloud, EMEA

A seismic shift in culturerequires a technologicalshift of equal magnitude.”

Cultural resistance to change

Limited adoption ofinnovative technology

But Experts Reveal the Keys to Successful Transformation

—Cara Capretta,VP, HCMTransformation and Thought

Leadership Practice, Oracle

Leadership

Co-operation

Clear business objectives

A strong key-user network

Cultural change

Integrated cloud technology

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When you ask anyone who has been involved in a big digital transformation, they always say that the hardest part was not the technology, it was the change management.”

Want to Learn More? Download the Digibook to Learn from All 8 Business Transformation Experts

oracle.com/goto/leadtransformation