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© 2010 2014 Constella0on Research, Inc. All rights reserved. TM Seven Design Rules for Digital Transformation and Digital Business June 30 th , 2014 R “Ray” Wang (@rwang0) Principal Analyst & Chairman More than a Chief Digital Officer, we need Digital CXO’s #CDO @rwang0 www.ConstellationR.com

The Seven Rules To Digital Business Transformation

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More than just hiring a Chief Digital Officer, the digital business transformation requires a concerted strategy. These seven rules provide a guide post to begin the process of disrupting digital business

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Page 1: The Seven Rules To Digital Business Transformation

©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.      

TM  

Seven Design Rules for Digital Transformation and Digital Business   June 30th, 2014!

R “Ray” Wang (@rwang0)!Principal Analyst & Chairman!

More than a Chief Digital Officer, we need Digital CXO’s!

#CDO @rwang0 www.ConstellationR.com

Page 2: The Seven Rules To Digital Business Transformation

©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.      2  

7 Design Rules For Digital Transformation

Page 3: The Seven Rules To Digital Business Transformation

©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.      3  

©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.      

Rule  1:  Digital  disrup0on  is  more  than  just  a  technology  shiG.    It’s  about  transforming  business  models  and  how  we  engage.  

3  #CDO @rwang0 www.ConstellationR.com

Page 4: The Seven Rules To Digital Business Transformation

©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.      4  

©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.      

Rule  2:  We  move  from  selling  products  and  services  to  keeping  brand  promises.  

4  #CDO @rwang0 www.ConstellationR.com

Page 5: The Seven Rules To Digital Business Transformation

©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.      5  

©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.      

Rule  3:  We  serve  5  genera0ons  of  customers  &  workers,  by  digital  proficiency,  not  by  age    Digital  Na0ves,  Digital  Immigrants,  Digital  Voyeurs,  

Digital  Hold  Outs,  Digitally  Disengaged  5  #CDO @rwang0 www.ConstellationR.com

Page 6: The Seven Rules To Digital Business Transformation

©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.      6  

©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.      

Rule  4:  Data  is  the  founda0on  of  digital  business.  Every  touch  point,  every  click,  every  digital  exhaust  is  relevant  insight.  

6  #CDO @rwang0 www.ConstellationR.com

Page 7: The Seven Rules To Digital Business Transformation

©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.      7  

©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.      

Rule  5:  If  20  %  of  your  revenue  is  not  an  insight  stream  by  2020,  you  won’t  have  a  digital  biz  model  

7  #CDO @rwang0 www.ConstellationR.com

Page 8: The Seven Rules To Digital Business Transformation

©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.      8  

©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.      

Rule  6:  You  need  more  than  a  Chief  Digital  Officer  to  infuse  digital  into  your  organiza0on.  You  need  a  broad  bench  of  Digital  CXO’s     8  #CDO @rwang0 www.ConstellationR.com

Page 9: The Seven Rules To Digital Business Transformation

©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.      9  

©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.      

Rule  7:  We  must  invest  in  digital  ar0sans    Authen0c  |Relevant  |Transparent|  Intelligent  

Speedy  |  Ar0s0c  |Non-­‐conformist  

9  #CDO @rwang0 www.ConstellationR.com

Page 10: The Seven Rules To Digital Business Transformation

©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.      10  

©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.      

For  more  informa0on,  visit  www.Constella0onR.com  

10  #CDO @rwang0 www.ConstellationR.com

Page 11: The Seven Rules To Digital Business Transformation

©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.      11  

Thank you

R “Ray” Wang 650.918.6619

[email protected]

Twitter: @rwang0

http://blog.softwareinsider.org

www.ConstellationR.com

Page 12: The Seven Rules To Digital Business Transformation

©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.      ©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.       www.ConstellationR.com

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