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Join Sagar Jani, Digital Strategist at Station X, in a live webinar featuring real-life examples and a roadmap to taking your websites mobile.Attending this webinar will help you:• Develop a mobile strategy that fits your customers' needs • Understand whether an app or mobile website is right for you • Identify the functionality your mobile site needs • Manage your mobile content as part of your content strategy
Citation preview
The Marketer's
Guide to Taking Your
Website Mobile Relevant, Compelling Mobile Experiences that Drive Results
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Introduction
− Next Generation CMS software,
combining web content
management, email marketing and
multi-channel campaign
management.
− All delivered in the cloud.
− Over 200 customers in industries
including software and technology,
higher education, healthcare and
sports and entertainment.
− Marketing Services at the intersection
of art and science.
− Integrated offering including:
• brand development
• digital strategy
• website redesign
• social media
• advertising and communications
• analytics and optimization
Introducing Sagar Jani
− Digital Strategist at Station X.
− Expertise:
− Digital marketing, CMS, Mobile,
Analytics
− Worked on:
− Microsoft US
− Knorr
− Becel
− Lipton
− Mercedes
− 7-Eleven
1. Mobile Landscape
2. Apps and Mobile Sites
3. Best Practices
4. Content Strategy
5. Showcase
THE MOBILE LANDSCAPE
MOBILE PHONES IN THE
WORLD
5 Billion
comScore Research, 2011
comScore Research, 2011
Microsoft Tag, 2011
Microsoft Tag, 2011
Where Do People Use Mobile Devices?
Compete.com’s Quarterly Smartphone Intelligence, 2010
WHY YOU NEED A
MOBILE SITE
Compuware, "What Users Want from Mobile," 2011
Compuware, "What Users Want from Mobile," 2011
MOBILE SEARCHES
HAVE GROWN BY
4X SINCE 2010
Google’s GoMo Initiative, 2011
MOBILE WEB ISN’T GOING
TO BE HUGE
… IT ALREADY IS!
77% of top companies’
sites take more than 5
seconds for initial load
79% of Google
advertisers don’t have a
mobile optimized site
Compuware, "What Users Want from Mobile," 2011
80% of mobile users would visit websites more
frequently if they were
quick-to-load and reliable
BUT, there’s a silver lining
iLocal Search research, 2011
PEOPLE ARE DOING
MORE STUFF ON MOBILE
WEB
…LIKE BUYING
DIAMONDS!
LINKS
DON’T
OPEN
APPS!
YOU’RE ONLY AS STRONG AS
YOUR WEAKEST LINK
WITH EVERY UNOPTIMIZED
LINK, YOU RISK
PERPETUATING A NEGATIVE
IMPRESSION
OF YOUR BRAND!
GPS
CAMERA
CONTACTS CALENDAR
GRAPHICS
ADVANCED UI
MONETIZATION
ACCELEROMETER
Deloitte study, 2011
WHAT DO USERS PREFER?
Research by Dan Zarrella, 2011 <http://danzarrella.com>
WHERE DO I START?
Google’s GoMo Initiative, 2011
CREATE PUBLISH GOVERN
LakelandCollege.ca
7elevenkonablendcontest.ca
fiatcanada.com
kayak.com
childfund.org
Contact Us for a
FREE
Consultation!
Want to see Marqui in
action?
Join us at any of our
live product demos.
First session begins
tomorrow!
Q & A
Sagar Jani, Digital Strategist
Station X
Richard Sharp, VP Marketing
Marqui
DM us on Twitter at
www.twitter.com/Marqui_CMS or www.twitter.com/therealstationx
