Upload
jessica-tams
View
122
Download
3
Embed Size (px)
Citation preview
The Insider Tricks to Customer Care in Social Casino
Thomas AndreasenFounder & CGO
Playlab
Todays Gameplan
• Background (Me and Playlab)• Our Social Casino Team Structure• Data Basics• CRM• Segments & Retargeting (Push,Email,Paid,Direct)• Create a Cash Cow• Predict the Future• Q&A
Who the f””k are you?
• Name - Thomas Andreasen• Origin - Denmark• Age - 28• Cats - 4 • Achievements:
Founded Playlab and grew from 2 - 100 People.Spent 3.5m USD on UA
Playlab • The 100 person indie developer• Started 2012 (HQ Thailand, Bangkok)• Acquired a Philippine studio in 2014• Raised 5m USD from Monks Hill Ventures in 2015• Mobile Game Dev and Publisher• 17 Nationalities
Todays Topic
Billion Dollar Market VS
Team Structure
Data - Collect It All
• Ingredients Required
• Event Tracking Solution• Data Analyst• Developer• Community Manager• Lots of Coffee
Understand it all!
• Data means nothing unless you have understanding• Self Awareness is key
Our CRM
Understanding your Users
Now we have the Data - Now what?
Building a Cash Machine
Building a Cash Machine
• Bring back Paying Users that Churned (Segmentation)• Know their individual value(FX 4$ per active day)• Bring them Back (CRM > AdNetwork)• Cash In• Rinse and Repeat
Paying User
Churns the game
Segment 1$ Per
active day
Retargetting
Segments & Retargeting
Facebook Social Engagement & Retargeting• Page - Person
Localisation
• Great but…. Novelty is key
Personalisation - What’s your name?
• Same message except its personalized
Version 2 of Playlab CRM
Being the cool kid with Logistic Regression ModellingPredicting future value of our Users
Heat Maps and Correlational data
Scaling in todays Market
Live Operations
+ Giveaways…….
Contact me here, Thanks
• Email: [email protected]• Linkedin: https://th.linkedin.com/in/thomasandreasen