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How to Multiply Your Social Casino Revenues- via Live Operations
Thomas AndreasenCEO
Anino
Digital Marketing Skill:
Age:
Years in Asia:
Cats:
90 / 100
29 / 100
8 / 100
4 / 100
4.000.000 / 100
Marketing $’s Allocated
HistoryPlaylab FoundedPlaylab, Bangkok - ThailandMarch 2012
Anino Games AcquiredAnino Games, Makati - PhilippinesJune 2014
Anino Internal SpinoffAnino, Makati - PhilippinesDecember 2016
Series B - 5M USDMHV, SingaporeAugust 2015
Juice Cubes - LivePlaylabAugust 2013
Ask yourself these questions
● Have i tried selling anything directly to my users?● What sold and what didn’t sell?● What are the top 3 packages my users are buying?● What have my biggest spender spent on?● How are my Whales spending differently than my
other spending users?● When are users converting in my game?● Who’s looking into the Whale Experience? Buying
100$ in the first 5 minutes?
Actively Running CampaignsNot Actively Running Campaigns
Changed to Bundle offers
How can Live Operations Multiply our Revenue?
Industry Knowledge1) 54% of users buy a 2.nd time within 1 hour of last purchase. (*Amazon)
2) Approx 0.2% of your users accounts for 50% of your revenues.
3) General Conversion to Paying Users varies from 0.5-5% (Platform/country/source)
4) Majority of top 100 grossing games has more than 7 different types of sellable items
Design Placement Tool Analytics
Requirements
Designer
And when he think he´s done…….
Placements1) After failed Purchase
2) After Purchase
3) Out of Virtual Currencies
4) The Lobby
5) After X time in App
6) Closing the Coinstore
7) Startup Newbie Offer
Tool 1)There are costs involved.
2)Spend some time researching the best solution for you.
3)Alternatively you can hardcode it into you game.(But i wouldn't recommend)
AnalyticsTrack Who1) Sees what,2) Clicks what3) Buys what
The Math - 10 $Example 500$ = 0.05 ARPDAU = 40$ eCPM
Bonus: Targeting Paying users only, then you can achieve upwards of 80% Conversion from impressions
10.000 DAU
20.000 Impressions
1000 Clicks
50 Conversions
Design Placement Tool Analytics
Recap and Practical advice
Startup Bundle Offer
Just 1 Campaign away….
Track, Rinse and Repeat
Bonus Points1)Video Ads
2)Give the Offer at the right time
3)Don't Cannibalise your Users
4)Re: 0.2% of Users provide you 50% of your Revenues
facebook.com/Andreasen.Thomas https://th.linkedin.com/in/thomasandreasen
Thomas Andreasen