34
WHY YOU WILL LOSE THE BATTLE OF BYOD The Homunculus Problem October 19-20, 2013

The Homunculus Problem: Why You Will Lose the Battle of BYOD

Embed Size (px)

DESCRIPTION

BYOD, it's the new enterprise Boogie Man, striking fear into the heart of security professionals everywhere. We think this is a simple issue of policy, but if a recent study is correct and 20-­somethings will risk their jobs to use their own devices, it's clear there's more going on. One explanation for the attachment to our smartphones and tablets can be found in neuroscience. Studies show that texting, Twitter and Facebook usage activate the same addictive patterns in the brain as heroin and cigarettes. With advances in neuroengineering and brain computer interfaces, it sounds as if we're arguing with the inevitable, ultimate BYOD. Science continues to make advancements toward using technology to overcome the limitations of paralysis or to repair the damaged areas of the brain. Many of these devices will be wireless and in our enterprises. Parag Khanna and Ayesha Khanna in a recent TED book said we've entered a Hybrid Age, "...a new sociotechnical era that is unfolding as technologies merge with each other and humans merge with technology..." The BYOD cat is out of the bag, the barbarians are at the gates. Therefore, the answer to BYOD cannot be, “No,” but a qualified “Yes, and....”

Citation preview

Page 1: The Homunculus Problem: Why You Will Lose the Battle of BYOD

WHY YOU WILL LOSE THE BATTLE OF BYOD

The Homunculus Problem

October 19-20, 2013

Page 2: The Homunculus Problem: Why You Will Lose the Battle of BYOD

Who Am I?

• Michele Chubirka, aka Mrs. Y.• Senior security architect. • B2B writer/blogger and host of

Healthy Paranoia, information security podcast channel of Packetpushers.

• Researches and pontificates on topics such as security architecture and best practices.

Page 3: The Homunculus Problem: Why You Will Lose the Battle of BYOD

Entitlement

‘A survey that asked thousands of young 20-something workers their attitudes about bring-your-own-device policies found slightly more than half view it as their "right" to use their own mobile devices at work, rather than BYOD being just a "privilege.”

Page 4: The Homunculus Problem: Why You Will Lose the Battle of BYOD

Shadow IT

…1 out of 3 said they would gladly break any anti-BYOD rules and "contravene a company's security policy that forbids them to use their personal devices at work or for work purposes."

Page 5: The Homunculus Problem: Why You Will Lose the Battle of BYOD

Where is “Self?”

Close your eyes.Put your finger where you think your “self” is

located.

Page 6: The Homunculus Problem: Why You Will Lose the Battle of BYOD

Homuncu-who?

Term used in alchemy for an artificial, miniature human body.

Page 7: The Homunculus Problem: Why You Will Lose the Battle of BYOD

Homunculus

In modern psychology and neuroscience, the homunculus represents the concept of “self.”

Page 8: The Homunculus Problem: Why You Will Lose the Battle of BYOD

Homunculus Argument

The Homunculus Argument:A false idea of cognition based upon the illusion of Cartesian Theater: i.e. a little person or homunculus inside the head watching sensory data on a screen.

Page 9: The Homunculus Problem: Why You Will Lose the Battle of BYOD

Illusion of Cartesian Theater

Page 10: The Homunculus Problem: Why You Will Lose the Battle of BYOD

What Is Mind

“The mind … is not bounded by the biological organism but extends into the environment of that organism. “

Page 11: The Homunculus Problem: Why You Will Lose the Battle of BYOD

Andy Clark and Extended Mind

“Consider two subjects carry out a mathematical task. The first completes the task solely in her head, while the second completes the task with the assistance of paper and pencil. … as long as the cognitive results are the same there is no reason to count the means employed by the two subjects as different.…”

Page 12: The Homunculus Problem: Why You Will Lose the Battle of BYOD

The idea that mind is limited to “skin and skull” is arbitrary and false.

Page 13: The Homunculus Problem: Why You Will Lose the Battle of BYOD

Physical Boundaries

Neuroscientist, V.S. Ramachandran, studies Phantom Limb Syndrome.

It is the phenomenon of feeling the presence of a limb which has been amputated.

60% to 80% of those with amputations experience phantom sensations.

An individual can even feel excruciating pain associated with the phantom limb.

Page 14: The Homunculus Problem: Why You Will Lose the Battle of BYOD

Phantom Limbs

While working with combat veteran amputees, he discovered that they found relief when another person massaged their own limb.

This was attributed to mirror neurons and led him to studies using mirror boxes to create simulated limbs.

Page 15: The Homunculus Problem: Why You Will Lose the Battle of BYOD

What Does This Have To Do With BYOD?

Page 16: The Homunculus Problem: Why You Will Lose the Battle of BYOD

Neuroscience, Chemicals and BYOD

Page 17: The Homunculus Problem: Why You Will Lose the Battle of BYOD

My Device is my addiction.

Page 18: The Homunculus Problem: Why You Will Lose the Battle of BYOD

Just Like a Drug

Neurobehavioralist Michael Seyffert indicates that one out of five teens have sleep interrupted due to texting.

“Neuro-imaging studies have shown that those kids who are texting have that area of their brain light up the same as an addict using heroin.”

Page 19: The Homunculus Problem: Why You Will Lose the Battle of BYOD

Addiction

In a study of 205 people in Wurtzburg, Germany conducted by Chicago University it was found that resisting Twitter and email was harder than an urge for cigarettes and alcohol.

Researchers found that willpower became lower later in the day, but that the participants could still resist other impulses.

Page 20: The Homunculus Problem: Why You Will Lose the Battle of BYOD

Connection and Bonding

In a study conducted by neuroeconomist Dr. Paul Zak, it was demonstrated that oxytocin levels spike during the use of social media, while cortisol and ACTH levels decrease.

Oxytocin is a hormone linked to emotional bonding and empathy.

Cortisol and ACTH are stress hormones.

Page 21: The Homunculus Problem: Why You Will Lose the Battle of BYOD

"E-connection is processed in the brain like an in-person connection."

-Dr. Paul Zak

Page 22: The Homunculus Problem: Why You Will Lose the Battle of BYOD

Seeking

• Our “seeking” mechanism is controlled by the neurotransmitter dopamine.

• Basically, it’s the chemical root of desire and humans are always seeking out this experience.

• Think drugs of stimulation such as cocaine and amphetamines.

Page 23: The Homunculus Problem: Why You Will Lose the Battle of BYOD

Liking

Our “liking” system is the reward for the seeking. This is the opioid system being stimulated.

Wanting and liking are complementary.

Page 24: The Homunculus Problem: Why You Will Lose the Battle of BYOD

My Device is my identity.

Page 25: The Homunculus Problem: Why You Will Lose the Battle of BYOD

Manifestation of Ego

“...every single psychiatric disorder can be predicted by use of technology and it turns out that one of the main culprits is social media. … social media is really a palate to express our personality….”

- Dr. Larry Rosen, author of “iDisorder”

Page 26: The Homunculus Problem: Why You Will Lose the Battle of BYOD

Chimeras, Cyborgs and BCI

“...high tech interaction certainly is already delivering therapeutically…quadriplegic people … by virtue of implants in the brain they can now will a cursor to move on a computer screen.”

– Professor Susan Greenfield

Page 27: The Homunculus Problem: Why You Will Lose the Battle of BYOD

Beyond Neuroplasticity: The Hybrid Age

“The Hybrid Age is a new sociotechnical era that is unfolding as technologies merge with each other and humans merge with technology …. Externally, technology no longer simply processes our instructions on a one-way street…. We don’t just use technology; we absorb it.”

- Parag Khanna and Ayesha Khanna

Page 28: The Homunculus Problem: Why You Will Lose the Battle of BYOD

BYOD Is Efficient,Security Is Expensive

Page 29: The Homunculus Problem: Why You Will Lose the Battle of BYOD

Bounded Rationality

The human brain is a “cognitive miser.”It must optimize under constraints due to

limitations of time, money and external agents.

Fast and frugal.It evolved by creating an adaptive toolbox of

smart heuristics, or shortcuts, that increased efficiency.

Effort from the user is never “free.”

Page 30: The Homunculus Problem: Why You Will Lose the Battle of BYOD

Humans always attempt to maximize reward, while minimizing punishment.

Page 31: The Homunculus Problem: Why You Will Lose the Battle of BYOD

Users Will Pick Dancing Pigs Every Time

“…users are never offered security, …. They are offered long, complex and growing sets of advice, mandates, policy updates and tips. These sometimes carry vague and tentative suggestions of reduced risk, never security.” - Cormac Herley, “So Long, And No Thanks for the Externalities: The Rational Rejection of Security Advice by Users”

Page 32: The Homunculus Problem: Why You Will Lose the Battle of BYOD

Final Thoughts

The answer to BYOD cannot be, “No,” but a qualified “Yes,

and….”

Page 33: The Homunculus Problem: Why You Will Lose the Battle of BYOD

Where Am I?

Spending quality time in kernel mode practicing and refining my particular form of snark.www.healthyparanoia.net Twitter @MrsYisWhy Google+ [email protected] [email protected]://www.networkcomputing.com/blogs/author/Michele-Chubirka

Page 34: The Homunculus Problem: Why You Will Lose the Battle of BYOD

Questions?

Feedback?https://www.surveymonkey.com/s/BSidesDC13-

Speaker