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The Hardest Problem in E2.0 - Changing Our Culture

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Bert Sandie, Director, Learning & Development, Electronic Arts, Inc's Keynote Address at the Enterprise 2.0 Conference in Boston 2011. Using real-world experiences to demonstrate the critical importance of why culture and employee behaviors need our full attention to full leverage collaboration and knowledge sharing inside our organizations.

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Page 1: The Hardest Problem in E2.0 - Changing Our Culture
Page 2: The Hardest Problem in E2.0 - Changing Our Culture

The Challenge

Think Culture of Collaboration First

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People

Hire & Grow Knowledge Workers

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Create Collaborative Environments

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Leverage Organizational Structure

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Organization Structure

Team

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Lead Change

Department

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Division

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Company

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Company = Complex Ecosystem

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The Drive to Change

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Leading Change Model

Based on John Kotter’s Leading Change Model

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+ +Head Heart Hands

Change takes place in three arenas

Thinking & Understanding

Motivation & Emotion

Behavior

Changing People Behaviors

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Apply the Hands of Change

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