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Understanding the differences between the various types of TLDs is essential for businesses to accurately choose one that will help increase online marketing success, brand recognition and website traffic. In this presentation, we explain the most important differences and some business opportunities arising with the new top-level domains.
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1&1 – Top-Level Domains
What are the differences between domain extensions?
Page 1® 1&1 Internet Inc. 2013
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The top-level domain (TLD) options
Page 2® 1&1 Internet Inc. 2013
Understanding the differences between the various types of TLDs is essential for businesses to accurately choose one that will help increase online marketing success, brand
recognition and website traffic.
Generic Top-Level Domains (gTLDs)
Sponsored Top-Level Domains (sTLDs)
New Top-Level Domains (New TLDs)
Country Code Top-Level Domains (ccTLDs)
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Generic Top-Level Domains
Most recognizable domains
Often assumed by consumers before other TLDs
Some are restricted and require eligibility to register
® 1&1 Internet Inc. 2013
• .COM• .NET• .ORG• .INFO
Unrestricted gTLD
• .BIZ• .NAME• .PRO
Restricted gTLD
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New Top-Level Domains
700+ domain released over next two years
Covers topics like technology, business, hobby and
location
New opportunities for businesses
to build context to their online
identity and acquire their
desired domain name
For more information, visit:
www.1and1.com/new-top-level-domains ® 1&1 Internet Inc. 2013
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Sponsored Top-Level Domains
Domains regulated by third party organizations who
place restrictions on registration
Builds credibility and trust
Approval process is often lengthy
® 1&1 Internet Inc. 2013
United States Government Members of the air-transport industry
Post-secondary institutions recognized by the US Department of Education
United States Military
Examples
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Country-Code Top-Level Domain
Reserved for residents of the chosen country
Ideal for businesses with a strong focus on local clientele
Helps separate the business from possible international
competitors
Some ccTLDs have been released to reach an
international appeal
® 1&1 Internet Inc. 2013
.US .CA .CO.UK .DE .ES .MX .PL .IT .FR
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Thank you for your attention!
To learn more about new TLDs, visit: www.1and1.com/new-top-level-domains
Page 7® 1&1 Internet Inc. 2013
