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…Long tail apps ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? The curious case of…

The Curious Case of Longtail Apps

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Longtail Apps have always been an area of concern for IT managers, bleeding money, time and effort! Why not do something about it? What are the key challenges preventing Long tail Apps Management?

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Page 1: The Curious Case of Longtail Apps

…Long tail apps

??? ????

?

?

? ?????

?? ??

??

?

The curious case of…

Page 2: The Curious Case of Longtail Apps

Popularity

No. of applications

ERP

SCM

CRM

Core business

apps are ITFavorites!

Core Biz Apps, on central infrastructure

Page 3: The Curious Case of Longtail Apps

Then, there are the

supporting apps

HRMS

ESS

Audits

Popularity

No. of applications

Supporting Apps/Systems, Somewhat peripheral &

distributed

Page 4: The Curious Case of Longtail Apps

Supporting & Situational Apps

Scattered and distributed In hundreds & thousands

…and more! supporting

& situational.

Popularity

No. of applications

• Visitor

Management

• Local Asset

Requests

• Physical Security

Page 5: The Curious Case of Longtail Apps

These Peripheral, Scattered &

distributed Apps have always been area of concern for

IT Managers !

!

Page 6: The Curious Case of Longtail Apps

These Peripheral, Scattered &

distributed Apps have always been area of concern for

IT Managers !

WHY?

Page 7: The Curious Case of Longtail Apps

These Apps start in pockets and grow all across

the organization over time within

their own pockets

Page 8: The Curious Case of Longtail Apps

Built by end-users or sub-organizations,

using whatever quick tools are

available at disposal

MS – Access, MS - Excel

Lotus Notes

Oracle Forms

Visual Basic

Page 9: The Curious Case of Longtail Apps

They are often used to keep the business going, to keep up with KTLO

routine

Page 10: The Curious Case of Longtail Apps

They are often used to keep the business going, to keep up with KTLO

routine

Keep The Lights On

Page 11: The Curious Case of Longtail Apps

But they are locally built, hundreds of them, many of them for the same purpose

Page 12: The Curious Case of Longtail Apps

In all the unwanted places

?

?

?

?

Page 13: The Curious Case of Longtail Apps

$$$

Growing in uncontrollable

manner, bleeding

money, time & effort

Page 14: The Curious Case of Longtail Apps

…while all

central IT efforts

are focused on core

systems.

Page 15: The Curious Case of Longtail Apps

Long Tail Apps are thus born !!

Page 16: The Curious Case of Longtail Apps

Pop

ula

rity

/ U

sag

e

# of Applications

Supporting Apps

• Mission critical• Tracked by CIOs• Enterprise wide usage

Situational Apps

Long tail Apps

• Non-Mission critical, but important• 200+ Small / medium apps• Approx. 10 to 50 users per app

• Non-mission critical, less important • Developed by power end users• Short lifetime – weeks or months

Page 17: The Curious Case of Longtail Apps

These Apps continue to

use outdated

technology…!

Page 18: The Curious Case of Longtail Apps

They use multiple

and mutually

inconsistent

approaches for the

same problem

Page 19: The Curious Case of Longtail Apps

They are

difficult to

monitor

Page 20: The Curious Case of Longtail Apps

They are heterogeneous

Page 21: The Curious Case of Longtail Apps

They are scattered

Page 22: The Curious Case of Longtail Apps

They end up on non-uniform platforms or architecture

Page 23: The Curious Case of Longtail Apps

And there are simply too many of them!!!

Page 24: The Curious Case of Longtail Apps

We see the problem!

Page 25: The Curious Case of Longtail Apps

Why not do something

About it??!!

We see the problem!

Page 26: The Curious Case of Longtail Apps

Cost Per application has been too high for

centralization

Head Body Long tailNo. of apps

Popularity

Why not do something

About it??!!Costs of providing the

traditional central infrastructure for these

applications has been too high, and there are too many of them making it difficult to

do that.

1.

Page 27: The Curious Case of Longtail Apps

It doesn’t seem worth all the effort!

Why not do something

About it??!!The scattered and

heterogeneity of long tail apps doesn’t seem all worth the effort in

absence of a pragmatic approach.

2.

Page 28: The Curious Case of Longtail Apps

Central IT Infrastructure notconducive for “continuous

innovation”

Why not do something

About it??!!Inherent Business

Innovation characteristics are hampered by the

difficulty of development & accessibility problems of

traditional IT infrastructure

3.

Page 29: The Curious Case of Longtail Apps

We didn’t have an alternative cost effective platform

Why not do something

About it??!!

?

The available set of target platform options do not provide the cost-effective migration path

and sustenance.

4.

Page 30: The Curious Case of Longtail Apps

We had to live with

these problems

!Costs Per application too high for centralization

It doesn’t seem worth all the effort!

Central Infrastructure not too conducive for continuous innovation

We don’t have an alternative cost effective platform

Page 31: The Curious Case of Longtail Apps

We had to live with

these problems

! Until

Page 32: The Curious Case of Longtail Apps

We had to live with

these problems

! !Cloud

happened!!!

Page 33: The Curious Case of Longtail Apps

We had to live with

these problems

!…enables long tail Apps Management

www.orangescape.comwww.twitter.com/orangescapewww.slideshare.net/orangescapeVisual

PaaS

!!!!

Page 34: The Curious Case of Longtail Apps

We had to live with

these problems

!…enables long tail Apps Management

www.orangescape.comwww.twitter.com/orangescapewww.slideshare.net/orangescapeVisual

PaaS

!!!!