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Welcome&
Kathy Phelan & Kanella Gougousis
SMEGroupwww.socialmediaeducationgroup.com
Introduction
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• Socialmediausageamongattendees–liveworm• Australiantrendsandstatistics• Internationaltrendsineducation• Workshop1:Microblogging–TwitterandTumblr• Workshop2:MemoryretentionandtheiPad• Q&A
PresentationOverview
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SMS PollDo you use social media sites for your professional work?
Text YES to:04******** TextNOto:04********
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Video:SocialmediaandAustralianstatistics
Australiaisnumber1globallyintimespentonsocialnetworksandblogs(Nielsen,StateofTheMedia:TheSocialMediaReport,Q32011)
AustralianTrends &Statistics
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36%ofteachershaveaTwitteraccount,comparedto10%ofprincipalsandschoolleaders who use Twitter.
25%ofteachershaveablog,comparedto43%ofprincipalsandschoolleaderswhouse blogs.
Sources:PrincipalsAustraliaInc.2011,‘NationalMarketResearchSurvey’.Available:http://yooyahcloud.com/PA/PknrVb/Principals_Australia_Media_release_15_September_2011.pdf
Mitchell,N2011,‘Socialmediasurvey’,AustralianScienceTeachersAssociation.Available:http://www.slideshare.net/1nbm/social-media-survey-june-2011
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Percentageofteachersthathaveintegratedweb2.0toolsintotheirteaching:
• YouTube-53%• Email-50%• Wikipedia-31%• Moodle-17%• Bookmarkingsites-8%• Twitter,Skype&Facebook-3%
Source:Mitchell,N2011,‘Socialmediasurvey’,AustralianScienceTeachersAssociation.
Available:http://www.slideshare.net/1nbm/social-media-survey-june-2011
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International Trendsin Education
Biggest impacts in 2011
Technology Infrastructure ContentMobileDevice CrowdSourcedCore Curriculum
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Biggestfor Education
ideas
Digitalliteracy
What’shappeningatthecoalfaceandwhatdoesthismeanforleaders?
Video:DigitalMedia:NewLearnersofthe21stCentury-PBS
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• Teacherssupportedbyonlineeducation
• Bill&MelindaGatesFoundation&Pearson-philanthropic donationof$3milliontodevelop24coursesfreetoschools
• Underlyingidea-commoncoreonlineeducationwhichisalignedwith academicstandardsacross40USStates
• Softwareproductsforstudents-salespitchvsresearch-basedevidence
EducationOnline
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• Teacherssupportedbyonlineeducation
• Bill&MelindaGatesFoundation&Pearson-philanthropic donationof$3milliontodevelop24coursesfreetoschools
• Underlyingidea-commoncoreonlineeducationwhichisalignedwith academicstandardsacross40USStates
• Softwareproductsforstudents-salespitchvsresearch-basedevidence
•Usingopensourcetechnologyandplatformscanweperfectthe curriculumtomaximiselearningoutcomesforallstudents?
Video:Nixty,GlenMoriarty,CEO–changingpedagogy
Crowd sourcingcurriculum
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• MobiledevicesareoverwhelmingcorporateAustraliawith information and demands...and teachers are next
• Managingworkloadsandbeingeffective
Mobiledevices
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?• Twitterisanonlinesocialnetworkingandmicrobloggingservicethat enablestext-basedpostsofupto140characters.• Aplatformforbroadcastingandlisteningtothecommunication of others.
What is Twitter
Posts
Yourpublicinformation
Profilesofwhoyouarefollowing
NSWBoardofStudies-http://twitter.com/#!/NewsAtBOS
NSWBoardofStudies-http://twitter.com/#!/NewsAtBOS
• 1.8millionuniqueAustralianvisitorspermonth• Twitteradoptionisparticularlyhighamongthe45-54yearagegroup
keyTwitter: trends
IndependentSchoolEducators-USandinternational-http://twitter.com/#!/isenet
TheDepartmentofEducationandTraininginQueensland-http://twitter.com/#!/QLDDET
Step1:
Addinyourfullname,emailaddressandpasswordinthewhiteboxesprovided.Clickthe‘Signup’button.
Step2:
Youcannowcreateausername.Thenclickonthe‘Createmyaccount’button.
Step3:
Youwillgetanemailnotificationtoverifythisisyourcorrectemail.Clickonthelinkprovided.
Step4:
YoucannowcustomiseyourTwitterprofileandpage.
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Twitter Terms & Symbols
Tweet
Follow
Follower
@
RT
#
Definition
Another name for a post or update.
Asubscriptiontosomeone’sTwitteraccount.
Someonewhoisreadingyourtweets.
The‘At’SymbolorMention:Usingthesymbolcreatesalinkbacktoauser’sprofileandnotifiesthemthattheyhavebeenmentionedinatweet.
ReTweet:Republishingsomeoneelse’stweet.
Hashtag:Usedtotagakeywordoratopicinatweet.Allowspeopletoeasilysearchforandfindtopicar-eas of interest.
GlossaryTwitter
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William Shakespeare
“Didmyheartlovetillnow?Forswearit,sight!/ForIne’ersawtruebeautytillthisnight.”
“Omylove,mywife!Death,thathathsuck’dthehoneyofthybreathHathhadnopoweryetuponthybeauty.”
“Ah,howIlovewomen!No,notthatOLDwoman.Anewwoman.Ishallhavenofunatthisparty,thinkingofthiswomanIlove...”
“FoundFairJuliet.She’sdead,anddefinatelynotfakingit!(Didn’tmovewhenIpokedherthere.)Alas,Imustdrinkthisterriblebrew.”
Twitterature
Twitter:Classroom Use
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What isTumblr?• Microbloggingplatformthatallowsuserstoposttext,images,videos,links,quotes and audio.• DiffersfromotherbloggingplatformslikeBloggerandWordPressbecausecontentis presentedinbite-sizedpiecesthatareeasytoupdateregularlyandonthego.
• Fastestgrowing-triplingitsaudiencefromayearago
• Since2007,30millionblogshavebeencreatedwithmorethan40millionpostseachday.
• Femaleteens-useTumblrmorethananyothersocialnetwork
keyTumblr: trends
Source: Nielsen, State of The Media: The Social Media Report Q3, 2011
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Step1: Step2:
Step3:
Addinyouremailaddress,passwordandURLnameinthewhiteboxesprovided.Clickthe‘StartPosting’button.
Youwillgetanemailnotificationtoverifythisisyourcorrectemail.Clickonthelinkprovided.
Youcannowcustomiseyourownpage.
HowyoungAustralian’s
are Tumblrusing
Video:YoungAustralian’susingTumblr
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KeyFeaturespopularwhyit’s
&
http://icanread.tumblr.com/http://artsandcrafts.tumblr.com/
http://scodoz.tumblr.com/
• TabletdevicesliketheiPadarethefastestgrowingmobiledevices• Tabletsownedby8%ofonlineAustralianstotripleto24%bytheend of 2011 (Nielsen2011)• Digitalreadingisanewtrendineducation
WorkshopRiseof iPad
2:Sessionthe
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implicationsClassroom
Research study 1: iPad versus print - Miratech
• DebateoneffectivenessofreadingonaniPadversusinprint• Memoryretentionis20%lowerwhenreadingfromaniPadcomparedtoprint (Miratech2011)
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• ReadersaremorelikelytoskimoverarticlesonaniPadthaninprint
Tomaximisememoryretention,combinedigitalandprintmaterials
Usekeytakeawaysinprint-basedmaterials
Strategy1
Strategy2
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Research study 2: Frequent task changing -ProfessorGloriaMark,UniversityofCalifornia
• Peopleswitchactivitiesonaverageevery3minutes(e.g.readingemailorIM)
• Switchprojectsevery10minutes
• Deepthoughtisdifficultwhenswitchingsooften
Usebitesizechunkshighlightingofrelevantinformation
changingTask
Strategy1
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Research study 3: Memory retention and fonts -PrincetonUniversity
Difficult-to-read fonts increase memory retention
• Difficult-to-readfontshavegreaterrecallandcomprehension
• Improvementby14%whendifficult-to-readfontsareused
MemoryRetention Fonts&
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“The fact that we can improve learning... with an intervention
that costs no money and takes basically no effort to
implement means that we can potentially improve education quickly and cheaply.”
easy to read fonts hard to read fonts
“The fact that we can improve learning... with an intervention
that costs no money and takes basically no effort to
implement means that we can potentially improve education quickly and cheaply.”
Usehard-to-readfontstoimprovememoryretentionandcomprehension
Strategy1
Research study 4: Information sources -BetsySparrow,ColumbiaUniversity
• Internetsearchengineshavechangedthewaywerememberinformation
• Weforgetthingsweareconfidentwecanfindonline.Onlyfocussingon memorisinginformationthatwecan’tretrievedigitally
• Wearebetterabletorememberwheretofindsomethingonlineratherthan remembering the information itself
Socialbookmarking–anewtooltocapturingknowledgeandideasbotheasilysearchableanddiscoverable.
Informationsources
Strategy1
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What does
classroom?
this
practice
formean
• Tomaximisememoryretention,combinedigitalandprintmaterials• Usekeytakeawaysinprint-basedmaterials•Usebitesizechunkshighlightingofrelevantinformation• Usehard-to-readfontstoimprovememoryretentionandcomprehension• Socialbookmarking–anewtooltocapturingknowledgeandideasbotheasily searchableanddiscoverable
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www.socialmediaeducationgroup.comCall 1300 308 468
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