The Changing Dynamics of Link Building for Google 2012 and beyond

The Changing Dynamics of

Link Building for Google

2012 and Beyond

Christoph C. Cemper

(C) 2012 CEMPER.COM & Link Research Tools

7 Golden Rules of White Hat Link Building

7 Golden Rules ofWhite Hat Link Building

revisited and updated!


7 Golden Rules of White Hat Link Building

1. Relevant page & in content links2. Domain Trust3. Natural Anchor Text4. NoFollow5. Juicy Page6. No Spam!7. Don’t buy links for page rank!

classic from2009

and 2007


Look it up

Original Post & Presentation 2009

http://cemper.co/7golden


RELEVANT LINKSGolden Rules of White Hat Link Building (1)


Golden Rules of White Hat Link Building (1)Relevant Links

Top #1 and #2for

„Cheap Flights“



Relevant Links for „cheap flights“

• GOOD Link Profile for Travel #2

• source: www.LinkResearchTools.com


Relevant Links for „cheap flights“

• GREAT Travel Link Profile for #1

• source: www.LinkResearchTools.com


Not Relevant Links for Flights

not so well themed (at #35)…

source: www.LinkResearchTools.com


… unless you ARE an

„entertainment“ site


IN CONTENT LINKS?Golden Rules of White Hat Link Building (1)


If you find something like this …


it is in-content, but it is still

Googleofficial blogApril 2012

(actual example given by Google)


Check link locations of your competition

source: www.LinkResearchTools.com


TRUSTGolden Rules of White Hat Link Building (2)


Trust

Linksare a

Connection from

Source to Target


Trust

Link Impactalso depends on

TARGET

More Trust = More Impact!


Domain Trust

YES!same link, different effect

depending on where you link it TO


Four Types of Power * Trust Backlinks


High Trust and High Power

• GOLDEN: High Trust and High Power


Trustlinks „Lose Weight“ TOP10 2011 vs. #35

pretty ok distribution, with #35 having less


Trustlinks „Lose Weight“ TOP10 2012 vs. #35

More strong Trust Links for TOP10 than 2011

wow


NATURAL ANCHOR TEXTGolden Rules of White Hat Link Building (3)


Backlinks „Link Building“ TOP10 2011 vs. #35

39% brand keywords

39%


Backlinks „Link Building“ TOP10 2012 vs. #35

47% brand keywords - increased

47%


Backlinks „Lose Weight“ TOP10 2011 vs. #35

59% brand keywords

59%


Backlinks „Lose Weight“ TOP10 2012 vs. #35

47% brand keywords - increased

65%


Keywords by number – what they wanted


Keywords by Power * Trust – what they got


NOFOLLOWGolden Rules of White Hat Link Building (4)


Normal users don’t care about NOFOLLOW

(and if all your links look like they were built by an SEO then you‘re in BIG trouble)

The NOFOLLOW Rule


you should blend in with competition…

The NOFOLLOW Rule

2%


JUICY PAGEGolden Rules of White Hat Link Building (5)


Juicy Page=

it does rank!

What is a JUICY page?


• CEMPER Juice™

• proprietary metricin LinkResearchTools

Golden Rules of White Hat Link Building (5)


NoSpam!

• Links on cheap link networks• Links on automated article sites• Adding Links INTO pages that are years old• Bad Neighborhood• etc…



Choose your link sources carefully!!

OMG it‘s full of SPAMAnd we‘re in the

middle of all these link buyers!

DO NOT GET A LINK HERE!!!


DON‘T

BUY LINKS FOR PAGE RANK



BUT,

You don‘tlook at page rank

anyway! (do you?)



Summary

• All 7 Golden Rules from 2009 (2007) arestill valid!

• Spam/Automation got a lot worse

• Google finally reacted to dumb spam

• Metrics get a LOT better


Is Link Building and SEO dead?


What is really dead

• Avoid cheap links

• Avoid exact match anchors (SEO links)

• Avoid footprints

• Avoid shortcuts


You get what you „pay“ for!

Quality links work.

Cheap links don‘t.


THE BEST LINKSare those that

your competitorscan NOT get!


http://cemper.co/trial


Thanks!

Please help spread the word!

Questions? Please let me know.

[email protected]

twitter.com/cemper

http://www.cemper.com/

http://www.LinkResearchTools.com

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The Changing Dynamics of Link Building for Google 2012 and beyond