GARETH HOYLE

WHO IS GARETH HOYLE?

WHAT IS LINK BUILDING?

VOTE FOR OUR LINKS!

Example of a Link on a Page

Anchor Text = SEO outsourcing

http://www.gorillaflavour.com/services.html

Example of a Natural Link

Building your Brand

http://skyrocketseo.co.uk/link-building-strategy

NATURAL LINKS ARE GREAT!

INFOGRAPHICS ARE POPULAR

Designed Graphic or

Image is used http://seooutsourcingcompany.co.uk/how-to-outsource-and-win-big

Image can also = the Link

WHY DO YOU NEED LINK BUILDING?

Search Engines Read Signals

A link is a Vote / Signal

GOOD SIGNALS GOOD RANKINGS

HOW LINK BUILDING IS DONE?

MANUALLY  

ALWAYS? IT DEPENDS ON

THE LINK

Volume – We use Offshore Staff  

Volume – We use Offshore Staff  and me!  

OUTREACH  More contact with site owners  

WHY YOU SHOULD USE A SPECIALIST?

Efficiency  MORE  

Aware of the Dangers  

MAY BE MORE UP-TO-DATE THAN YOUR GENERAL MARKETING STAFF  

THE DANGERS OF LINK BUILDING

SEO IS MANIPULATING

GOOGLE

Link Building is a large part of the manipulation

Too Many Links PENALTY

Wrong Type PENALTY

Right Type at the

Right Speed

HIGH RANKINGS

TECHNIQUES YOU CAN DO

Broken Link Building via Webmaster tools

404 Errors

Use Google Alerts to track Keyword & Brand Mentions

SOCIAL SIGNALS

Google cannot read links on

Facebook & Twitter

It does count social votes though!

Author Rank and Google Plus – It is the person not the site

SOCIAL   LINKS   GREAT CONTENT  

GOOGLE SUCCESS IN 2013 AND BEYOND!  

USEFUL RESOURCES

Google Webmaster

Help  

Majestic SEO  

YouTube  

SAY HELLO! gh@seo.im

@search_magician

seooutsourcingcompany.co.uk

IMAGE CREDITS

Slide 4 – Vote by jonathan mcintosh Slide 10 – Signals by nottsexminer Slide 14 – Builder by Titanic Belfast

Slide 20 – Camel by wwarby Slide 21 – Lion by amandarichard421  

THANKS TO