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Creating Ancillary SMB Subscription Revenue with Digital Marketing Services and Websites Set Your Sites Higher!

The Buzzr.com Private Label Platform for Creating and Maintaining SMB Websites

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Page 1: The Buzzr.com Private Label  Platform for Creating and Maintaining SMB Websites

Creating Ancillary SMB Subscription Revenue with

Digital Marketing Services and Websites

Set Your Sites Higher!

Page 2: The Buzzr.com Private Label  Platform for Creating and Maintaining SMB Websites

SMBs Are Uncertain About Their Latest Digital Marketing Options

Page 3: The Buzzr.com Private Label  Platform for Creating and Maintaining SMB Websites

And Stale Technology Is Common

• Most small sites/micro-sites function more like a dead brochure than a living website.

• No integration with Social Media

Page 4: The Buzzr.com Private Label  Platform for Creating and Maintaining SMB Websites

Yet Number of Websites is Accelerating

Source: Netcraft

Page 5: The Buzzr.com Private Label  Platform for Creating and Maintaining SMB Websites

Creates a Big Opportunity for Trusted SMB Service Providers

Page 6: The Buzzr.com Private Label  Platform for Creating and Maintaining SMB Websites

To Offer A Comprehensive Digital Marketing Suite

• Include:– A Dynamic, Hosted

Website– Mobile Site – Self-Service Publishing

Tools– SEO Tools– Social Media Tools– Digital Advertising– Analytics

Page 7: The Buzzr.com Private Label  Platform for Creating and Maintaining SMB Websites

Leveraging the Buzzr Platform• The Buzzr Platform Provides Software for

An All-In-One Suite of Digital Marketing Services

• Advanced Social Publishing/Social Media Tools but Simplified for Regular People

• SEO, Social Media Integration, Visitor Engagement, Repeat Visits, Analytics.

Page 8: The Buzzr.com Private Label  Platform for Creating and Maintaining SMB Websites

Features Multi-Site Controls

• Unlimited sites/micro-sites on the same code & database & networked user profiles

• Centralized dashboard shows user and website activity

Page 9: The Buzzr.com Private Label  Platform for Creating and Maintaining SMB Websites

State of the Art WCMS Technology

• Same powerful “Drupal” publishing technology used in the enterprise space for thousands of large websites

• But simplified and

streamlined by Buzzr

Page 10: The Buzzr.com Private Label  Platform for Creating and Maintaining SMB Websites

WCMS Technology Leaders

• Elite consulting firm Lullabot is the Buzzr technology lead and co-owner

• Clients include: The Grammys, Sony Music, IBM, O'Reilly Media, Lifetime Television, MTV UK, Fast Company, Harvard University, the BBC, Verizon, Washington Post

Page 11: The Buzzr.com Private Label  Platform for Creating and Maintaining SMB Websites

No Hassle: Software as a Service in the Cloud

• We handle hosting, security, performance and feature upgrades

• Official Rackspace Partner

• 24x7, 365 Server Support

Page 12: The Buzzr.com Private Label  Platform for Creating and Maintaining SMB Websites

Custom QuickStarts/Site Cloning to Dramatically Speed Up Build Times

• Complete websites in specific verticals: use ours, hire us, or make your own E.g. Restaurants, stores, spas

• Clone entire site with one click. Then you or user can customize with point & click tools

Page 13: The Buzzr.com Private Label  Platform for Creating and Maintaining SMB Websites

Easy Yet Powerful Drag & Drop for Non-Technical End Users

Page 14: The Buzzr.com Private Label  Platform for Creating and Maintaining SMB Websites

Point & Click Design Suit, plus Optional CSS

• Movie

Page 15: The Buzzr.com Private Label  Platform for Creating and Maintaining SMB Websites

Variable End User Permissions to Create Even Simpler User Interfaces

• Simplify end user controls by limiting access to features based on roles you assign to different users

Example of End User with Limited Permissions

Page 16: The Buzzr.com Private Label  Platform for Creating and Maintaining SMB Websites

Summer 2012: Fully Integrated Mobile Websites

• Content from website automatically creates and updates mobile/tablet site

• Shared dashboard with standard website

Page 17: The Buzzr.com Private Label  Platform for Creating and Maintaining SMB Websites

Built in SEO

• Meta-tags• Clean URLs• Site Verification• XML Site Maps• Google Analytics

Page 18: The Buzzr.com Private Label  Platform for Creating and Maintaining SMB Websites

Built in Social Media

• Auto-Tweet• Twitter-stream integration• Facebook and YouTube

channel integration• Share This with multiple

social services• Community features (e.g.

comments, forums, ratings/reviews)

Page 19: The Buzzr.com Private Label  Platform for Creating and Maintaining SMB Websites

Sample Client: Largest Ace Hardware Stores’ Digital Marketing Service Provider

• Shaved average site build times by about 80% •Charge about $5,000 for average site build

• Support fees of $500 to $1,000 per month (bundled with SEO and content support)

Actual Client Website

Page 20: The Buzzr.com Private Label  Platform for Creating and Maintaining SMB Websites

Sample Client:La Nacion, Largest Media Co. in Costa Rica

•Created Fussio.com brand Spanish-language platform (now in beta)

•One-time $1000 design and customization fee

•$99 a month for a package of SEO/Social Media support, display ads, directory of sites

•1,000 client target within 12 months

Actual Quickstart from Fussio

Page 21: The Buzzr.com Private Label  Platform for Creating and Maintaining SMB Websites

Sample Quickstarts from La Nacion

Page 22: The Buzzr.com Private Label  Platform for Creating and Maintaining SMB Websites

Option to Create a Networked Business Directory Central Site

• Create a central directory of micro-sites with feeds from full sites

• Centralized user profiles/social network

• Create more value than a stand-alone website

Page 23: The Buzzr.com Private Label  Platform for Creating and Maintaining SMB Websites

High Touch Support

• We handle feature & security upgrades, performance optimization & scaling

• Training (on-site or virtual)• Personal support reps• Option for Buzzr to Handle

Fulfillment of Your Customers’ Design and Support Needs

Page 24: The Buzzr.com Private Label  Platform for Creating and Maintaining SMB Websites

Long-Term Stability Guarantee

• Technology Escrow Services available to guarantee you’ll have the software even if we discontinue the product.

Page 25: The Buzzr.com Private Label  Platform for Creating and Maintaining SMB Websites

Want more information?

[email protected]

Ed Sussman, CEOTaub Swartz, CFO