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SMAC, an acronym for Social, Media, Cloud and Analytics is the new buzzword in the IT space today. A look at how the convergence of social, mobile and cloud disruptive innovations are driving IT growth today.
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The Rise Of SMAC----------------------------------------------------------------3
A Look At The Future of SMAC-Enabled Services-------------------------4
How Do These Technologies Work Together Coherently?---------------5
Forces Driving SMAC------------------------------------------------------------6
Level Of Impact On Enterprises------------------------------------------------7
The Way Ahead For Enterprises With SMAC------------------------------8
Table Of Contents
Endeavour Software Technologies © 2014
The Rise Of SMAC
SMAC, an acronym for Social, Media, Cloud and Analytics is the new buzzword in the IT space today
A convergence of these social, mobile and cloud disruptive innovations are redefining business models & driving IT growth today
This has led to continuously evolving enterprises driven by these technology enablers
Endeavour Software Technologies © 2014
A Look At The Future of SMAC-Enabled Services
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SMAC is driving IT industry’s growth with a predicted 13% rise in exports in 2014
Research Firm Offshore Insights predicts that Global 2000 firms will spend 15-16% of their IT services and outsourcing budgets on SMAC – Social, Mobile, Analytics and Cloud technology
With more than 24 billion interconnected mobile devices by 2020, SMAC will present a business opportunity of more than $1trillion during the same period
How Do These Technologies Work Together Coherently?
AnalyticsAnalytics
processes the captured data to
gain valuable insights like behavioral
patterns and preferences for
enterprises
Social With high usage rates of social media channels, it has turned out to be the greatest source of data mining for enterprises. It has helped them get precise information on their target market and offer tailor made products at the right place and
time
Mobile Custom
applications enable a
consolidated view of
analytics along with other features thereby enabling improved
customer
engagement
Cloud Cloud
enables storing the data collected
from different channels and
makes it available for analysis anytime,
anywhere
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Forces Driving SMAC
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5 billion mobile devices and hence $52 billion mobile applications by 2016, according to Gartner
India will have 85 million smartphones by 2015, and they will drive a substantial amount of commerce
With more than 70 billion updates shared every month on Facebook and close to 200 million tweets shared online every day
By 2015, the global big data market size will reach $25 billion as reported by CRISIL
IDC predicts that public cloud services revenue will grow 26.4 per cent year-over-year until 2016, and private cloud services revenue will grow at 50 per cent year-over-year until 2016
Level Of Impact On Enterprises
Mob
ilit
y
Clo
ud
An
aly
tics
Soci
al
Med
ia
Imp
act
on
En
terp
rises
Source: PWC
Endeavour Software Technologies © 2014
Clearly mobile technology will be the centrifugal force driving this new wave. This has led companies to adopt a mobile first strategy and top Fortune 500 companies are incorporating solutions that leverage social, cloud, mobile and analytics.
The Way Ahead For Enterprises With SMAC
The key challenge lies in managing the convergence of these technologies with their existing IT model and business transformation is the key for survival of enterprises today
Wearable devices will also be powered by SMAC.Devices like Smartwatches, GoogleGlass etc. will work on a cloud based infrastructure for storing information, and will be connected to mobile devices through custom applications which are also integrated with social media
Hence forward looking enterprises are redefining their IT strategies to incorporate SMAC in order to drive business value by empowering both their internal as well as external stakeholders
By the alignment of these technologies with existing processes and workflows, enterprises can attain new levels of speed, responsiveness, quality, agility and cost savings. On the customer front, these advancements can help enterprises reach a new level in customer engagement
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