Embed Size (px)
Citation preview
THE ONLY CAMPUS BASED CONVERSATION EXCHANGE APP
SMAC 2016
LANGUAGE IMPORTANCE
SMAC 2016
LANGUAGE IMPORTANCE• Insight in other cultures
SMAC 2016
LANGUAGE IMPORTANCE• Insight in other cultures • Help us communicate
SMAC 2016
LANGUAGE IMPORTANCE• Insight in other cultures • Help us communicate • Challenge us intellectually
SMAC 2016
LANGUAGE IMPORTANCE• Insight in other cultures • Help us communicate • Challenge us intellectually • Increase employability
SMAC 2016
LANGUAGE IMPORTANCE• Insight in other cultures • Help us communicate • Challenge us intellectually • Increase employability
• CBI/Pearson survey, “nearly half of business acknowledge today a need of language skills”.
SMAC 2016
CONVERSION EXCHANGE
SMAC 2016
CONVERSION EXCHANGE• Barter knowledge of a language
SMAC 2016
CONVERSION EXCHANGE• Barter knowledge of a language • Personal setting = relaxing learning environment
SMAC 2016
CONVERSION EXCHANGE• Barter knowledge of a language • Personal setting = relaxing learning environment • Verbal interaction central
SMAC 2016
CURRENT OPTIONS
FACEBOOK GROUP
SMAC 2016
FACEBOOK GROUP• Not efficient
SMAC 2016
FACEBOOK GROUP• Not efficient • Limited by Facebook
SMAC 2016
FACEBOOK GROUP• Not efficient • Limited by Facebook • Post get buried and forgotten
SMAC 2016
FACEBOOK GROUP• Not efficient • Limited by Facebook • Post get buried and forgotten • Unpopular
SMAC 2016
BUDDY SCHEME
SMAC 2016
BUDDY SCHEME• Limited to Modern Language students
SMAC 2016
BUDDY SCHEME• Limited to Modern Language students • Only 1 student
SMAC 2016
TANDEM
SMAC 2016
TANDEM• Confusing
SMAC 2016
TANDEM• Confusing • Unsafe
SMAC 2016
TANDEM• Confusing • Unsafe • Based on radius
SMAC 2016
MARKET RESEARCH
FIRST SUVEY
FINDINGS
SMAC 2016
FINDINGS• Not aware of Convex program
SMAC 2016
FINDINGS• Not aware of Convex program • No engagement
SMAC 2016
FINDINGS• Not aware of Convex program • No engagement • Not aware of how to set one up
SMAC 2016
FINDINGS• Not aware of Convex program • No engagement • Not aware of how to set one up • Two hours of language learning per week
SMAC 2016
FINDINGS• Not aware of Convex program • No engagement • Not aware of how to set one up • Two hours of language learning per week
• not enough to practice speech
SMAC 2016
FINDINGS• Not aware of Convex program • No engagement • Not aware of how to set one up • Two hours of language learning per week
• not enough to practice speech • App would be easy way to set this up
SMAC 2016
APP
SMAC 2016
APP• SIMPLE
SMAC 2016
APP• SIMPLE • INTUITIVE
SMAC 2016
APP• SIMPLE • INTUITIVE • EFFECTIVE
SMAC 2016
SECOND SUVEY
FINDINGS
SMAC 2016
FINDINGSLiked
SMAC 2016
FINDINGSLiked • Clear design
SMAC 2016
FINDINGSLiked • Clear design • Simplicity
SMAC 2016
FINDINGSLiked • Clear design • Simplicity
Wanted
SMAC 2016
FINDINGSLiked • Clear design • Simplicity
Wanted • Reviews
SMAC 2016
FINDINGSLiked • Clear design • Simplicity
Wanted • Reviews • Profile picture + description
SMAC 2016
TALKFEST
talk·fest (n. Informal)
A lengthy, often enjoyable conversation or discussion.
- thefreedictionary.com
SMAC 2016
CONCLUSION
SMAC 2016
CONCLUSION• Simple + effective
SMAC 2016
CONCLUSION• Simple + effective • Campus based = safe and engaging
SMAC 2016
CONCLUSION• Simple + effective • Campus based = safe and engaging • Modern language dept. endorsement
• Clelia Boscolo, Monica Borg, Paolo Deventura, Mariela Knowles, Paola Corti
SMAC 2016
CONCLUSION• Simple + effective • Campus based = safe and engaging • Modern language dept. endorsement
• Clelia Boscolo, Monica Borg, Paolo Deventura, Mariela Knowles, Paola Corti
• Improve language learning experience at Bham and other unis
SMAC 2016
