Text Analytics Delivers Game-Changing Customer Insights

#1 Agile Predictive Analytics Platform for Today’s Modern Analysts

©2016 RapidMiner, Inc. All rights reserved.

February 16th, 2016

Tom Ott - RapidMinerMike Waldron - AYLIEN

Text Analytics DeliversGame-Changing Customer Insights

©2016 RapidMiner, Inc. All rights reserved. - 2 -

Agenda

• RapidMiner & Aylien - Brief Introductions• Text Analytics – Challenges & Benefits• Extracting the Value from Unstructured Data• Typical Use Cases • Text Analytics In Action – Voice of the Customer • Approach Overview• Live Demo• Visualizing the Results • Q & A


RapidMiner is RANKED #1

2015 Technology Innovation Award Winner in

Advanced & Predictive Analytics, Big Data Analytics and

End-User Data Preparation

Rated a Strong Performer in the 2015 Forrester Wave on

Big Data Predictive Analytics. Praised as “a Rock-Solid Enterprise

Solution”

Predictive Analytics ReimaginedA Modern Platform to

Drive Data Science Agility

Positioned in the Leaders Quadrant in the

2016, 2015 and 2014 Gartner Magic Quadrant for

Advanced Analytics Platforms



What Constitutes Unstructured Data?


Why is Text Analytics a Big Deal?


IDC estimates the volume of digital data will grow 40% to 50% per year. By 2020, IDC predicts the number will have reached 40,000 EB, or 40 Zettabytes (ZB).

It’s Hard and Getting Harder


Text Analytics - High Value Use Cases

• Voice of Customer • Compliance/Quality Assurance• Product Innovation• Churn Prediction• Fraud and Risk Analysis • Patent Analysis• Public Relations• Finance and Trading

According to Gartner’s Global Big Data Survey, “68% of respondents

said they use “big data” to enhance their

customer experience.


IMPERATIVES for Extracting Business Value

Make it easier than ever before to run complex text analysis processes

Unlock the value of unstructured data & move deeper insights to action

faster than ever before

Embed predictive & text analytics directly into business operations

Access, transform & extract value from unstructured data (text, images & audio)

Combine structured & unstructured data to enhance predictive models


Solution: GAME-CHANGING Text Analytics

RapidMiner’s Unified Platform Data Prep, Text Mining, Predictive Analytics &

Operationalization

AYLIEN’s NLP Text Analysis Extension for RapidMiner


Voice of the Customer Use Case

• Collected social media conversations to determine ad sentiments for Super Bowl 50 – 120, 000 tweets over 2 days and nights

• Checked volume and sentiment• Focused on the top 15 brands• Clustered the results • Uncovered viewer opinions using sentiment and

entity extraction


RapidMiner – LIVE Demo

• Building the processes in RapidMiner, leveraging native text mining and Aylien extensions

• Walk-through aggregating sentiment (polarity) capabilities

• Demonstrate text processing techniques with Sampling, Clustering, and saving to TDE for operationalization


Observations and Visualizations


VOLUME of Tweets - Top 15 Brands



CLUSTER: Amazon related keywords


SENTIMENT Analysis


Amazon Opinion - WINNERS



PayPal Opinion - LOSERS



#PuppyMonkeyBaby



Text Analytics Takeaways• Unstructured data is growing relentlessly• Your competitive advantage is likely trapped in the deluge • Text analytics solutions that combine text discovery & sentiment

analysis with the power of predictive analytics provide greater insights:– Richer understanding of current business initiatives– Enhanced customer intelligence, product adoption & business opportunities– Reduced risk and resource waste– Improved decision making

• Organizations need to operationalize results to generate real, sustainable value through data-driven decisions & actions

#1 Agile Predictive Analytics Platform for Today’s Modern Analysts


Q & A

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Predictive Analytics ReimaginedA Modern Platform to Unleash Your Data Science Agility


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