Tearing Down Silos and Building Your Enterprise Dev/Ops Engine

Enterprise Cloud Forum:

“Tearing Down Silos and Building your

Enterprise Dev/Ops Engine”

Presented By:

Rackspace Advisory Services

RACKSPACE® HOSTING | WWW.RACKSPACE.COM

Your Hosts

2

Brian Jawalka

Sr. IT Strategist

Enterprise Cloud Solutions

Rackspace Hosting

[email protected]

Krishna Prasad

VP, Software Application

Development

Rackspace Hosting

[email protected]

Mark Majewski

Architect

Enterprise Cloud Solutions

Rackspace Hosting

[email protected]


What We Will Cover Today

3

What is Dev/Ops and Why is it SO Important?

The Evolution of Dev/Ops

How Rackspace is Approaching Dev/Ops

How to Build Your Engine: The 5 keys to

Dev/Ops Success


A New Way of Thinking

4

Virtualization is a TECHNOLOGY …

Cloud Computing is a

BUSINESS MODEL


Current State Drivers

5

What Do We Know…

Time to Market drives PROFITABILITY

50% Faster Time to Market = 31% more profit

– First mover advantage

– Commands higher initial product price points for early adopters

Continued Pressure to do MORE with Less

CIOs are challenged to do the SAME with Budgets from 2006

Source: The Market Driven Organization, George S. Day

Forrester Research, Inc. Forrsights Hardware Survey Q3 2011

31%

Source: Douglas Toombs, Gartner Research Director, “Lead From the Front:

The Road to the Hybrid Cloud”, June 6, 2012 presentation

$ Budgets


Successful Dev/Ops Innovators

6

Let’s Think About…

http://www.google.com/url?sa=i&rct=j&q=google.com&source=images&cd=&cad=rja&docid=tMOS-yWWULVSGM&tbnid=sapoJK3BY78W8M:&ved=0CAUQjRw&url=http://www.google.com/intl/en/services/hp/index.html&ei=fjUVUZqcG6TL2QX84IDwDA&bvm=bv.42080656,d.b2I&psig=AFQjCNFTbfYIlnZyaRJJJ2mFHcazYwdF6A&ust=1360430836666675

http://www.google.com/url?sa=i&rct=j&q=netflix.com&source=images&cd=&cad=rja&docid=DA1M-8p_4oBpCM&tbnid=7B3qjOWWQIKihM:&ved=0CAUQjRw&url=http://nwlinux.com/netflix-dvd-staying-netflix-com-qwikster/&ei=vDUVUdfYBMLp2QXU24CIAQ&bvm=bv.42080656,d.b2I&psig=AFQjCNGQrjAqEKc2qh43Oi_9Ddl_Q7KLQw&ust=1360430898053654

http://www.google.com/url?sa=i&rct=j&q=paypal.com&source=images&cd=&cad=rja&docid=3F1km3Z0z2sA2M&tbnid=cJZG1R8kLekFjM:&ved=0CAUQjRw&url=http://info.opas.com/infoopascom/bid/52411/Use-PayPal-to-Buy-from-US-Online-Stores-that-Require-a-US-Billing-Address&ei=8DUVUcz0OeiY2wXv7oHIAg&bvm=bv.42080656,d.aWM&psig=AFQjCNEktzu-uJs4J-ReryYXHroCRWknmA&ust=1360430948446080

http://www.google.com/url?sa=i&rct=j&q=facebook&source=images&cd=&cad=rja&docid=NalR0glIxfqpyM&tbnid=EMfQbQD7IVzgDM:&ved=0CAUQjRw&url=http://www.crunchbase.com/company/facebook&ei=JDYVUbiOCMXT2QWF14HwCA&bvm=bv.42080656,d.aWM&psig=AFQjCNEx-93LAokUEO8s3i026p5iI_krbw&ust=1360431006857675


Using Dev/Ops to Your Advantage

7

Communication… Collaboration … Integration

Dev/Ops Org Structure is Driven by Cloud Adoption

Operations:

Deeper

Application

Knowledge

Developers:

Understands Code

Impacts

Infrastructure

TWO IN A BOX


The Evolution of DevOps PHYSICAL WALL

8

Developer Operations

“I am going to build to

whatever platform I want.”

“I’m not ops focused.

Scalability isn’t something

I think about.”

“How am I going to run

this thing?”

“How am I going to scale

this application?”

PHYSICAL

WALL

Step 1 Step 2

http://www.google.com/url?sa=i&rct=j&q=wall&source=images&cd=&cad=rja&docid=wp4x9TgBKkzgJM&tbnid=efo8HJYwwZkTTM:&ved=0CAUQjRw&url=http://stonewall.nist.gov/CONTENT/Location.htm&ei=xNISUevdDoOt2QXS6IHYDw&bvm=bv.41934586,d.b2I&psig=AFQjCNE0dydGsOpAwv96TqlTHzEDfHwvqg&ust=1360274478535975


The Evolution of DevOps PROCESS WALL

9

Developer Operations

PHYSICAL

WALL

Step 1 Step 2

PROCESS

WALL




The Evolution of DevOps REMOVE THE WALLS

10

DEVOPS


http://www.google.com/url?sa=i&rct=j&q=circle+with+line+through+it&source=images&cd=&cad=rja&docid=TUXmCeffdfk4aM&tbnid=-ozTKEAxJLtMLM:&ved=0CAUQjRw&url=http://www.clker.com/clipart-transparent-red-circle.html&ei=TdcSUdDFIsLr2wWep4CoCA&bvm=bv.41934586,d.b2I&psig=AFQjCNHaC5nXcD8tN37O3cuTFcou_B6t1A&ust=1360275643199760


Dev + Ops

On the same train

Why is a Mandate for Dev/Ops Important?

Collaboration Incites

Innovation!


DevOps is about people, process, and technology producing outcomes

Release once per month Release once per day

Dev/Ops Creates a Continuous Delivery Model

Source: DriveDev


What Does this Mean for your IT shop?

13

Enhancing Development Skills:

– Platform-Based Development

– Scalable Applications

– Stateless Applications

Enhancing Operations Skills:

– Scripting or coding

– Automation

– Infrastructure via APIs

Standardized Platform:

– Not infinitely

customizable

– Limitations


The Rackspace IT Story

14

Drive

to the

OPEN

CLOUD

http://www.google.com/url?sa=i&rct=j&q=cloud&source=images&cd=&cad=rja&docid=SLtwAPLP8qM51M&tbnid=-1X4SZatxQZRtM:&ved=0CAUQjRw&url=http://blogs.technet.com/b/yungchou/archive/2010/12/15/cloud-computing-concepts-for-it-pros-1-3.aspx&ei=7DgVUcDYE8mp2gXth4CwBg&bvm=bv.42080656,d.b2I&psig=AFQjCNEaxhXG-Sb0WDd1xNZuCc-IWTn8CQ&ust=1360431701883582


Creating a Dev/Ops Mandate

15

KEYS TO SUCCESS

•Long-term Strategy

•Organization Alignment

•Project Definition

•Dev/Ops Expertise

•Continuous Feedback Loop

http://www.google.com/url?sa=i&rct=j&q=keys&source=images&cd=&cad=rja&docid=AkbKO4M37XKnOM&tbnid=bc2emLoWWBoQWM:&ved=0CAUQjRw&url=http://jobtrakr.com/2012/01/23/keys-to-the-career-fair-kingdom/&ei=G4sRUaCwM-Tc2AX1iYGgCA&bvm=bv.41934586,d.aWM&psig=AFQjCNHvnJPltXYrQmeKpsUYqHACKYCfpw&ust=1360190610659334


Long-Term

Strategy

16

Build

Your

Strategic

Vision

http://www.google.com/url?sa=i&rct=j&q=rock+solid+foundation&source=images&cd=&cad=rja&docid=kh8jgfMqGqlZHM&tbnid=Aef28kC9eVDP-M:&ved=0CAUQjRw&url=http://dribbble.com/shots/807858-Rock-Solid&ei=kzwVUROHzNoF8qeBiAU&bvm=bv.42080656,d.aWM&psig=AFQjCNGcTEJg6ZHfiA_1-Pv8jXjU9lxTPg&ust=1360432639377676


Organization Alignment

17

• Top Down

Support

• Executive

Sponsorship

• Identify your

Champions

• Organization

Realignment

MOST IMPORTANT!

FRONT LINE BUY-IN

“What’s in it for me?

Developer Operations • Bleeding edge

technology excitement

• Eliminates frustration

with Ops timelines

• Influence on what is

in pipeline

You’ll

provide true

biz value!


Build your Dev/Ops CLOUD SQUAD

18

CLOUD

SQUAD

Cross-Functional Team:

– Developers

– Operations

– Finance/Business

Person

Forces us to

answer the

“SO WHAT”

question


Project Definition

19

• Build Attack Plan

• Identify Quick Wins

• EXPERIMENT!

http://www.google.com/url?sa=i&rct=j&q=experimentation&source=images&cd=&cad=rja&docid=J3_NrZ4Zwli3kM&tbnid=vYbMLifDZPgzkM:&ved=0CAUQjRw&url=http://www.smashingmagazine.com/2010/07/29/in-defense-of-photoshop/&ei=_EAVUaH_NufW2wWDn4GICA&bvm=bv.42080656,d.aWM&psig=AFQjCNHH7qcWXi8bdkJaO7h5toOP6NpcCQ&ust=1360433781889722


We Now Need to Think About… Building Cloud Aware Applications

20

• Built for Resilience & Error Tolerance

• Loosely Coupled Components

• Preserved & Recoverable Application State

CLOUD-AWARE

APPLICATION

DEVELOPMENT


Expertise

21

Don’t Wing It…

You can NOT

leave this

transition to

chance.

CLOUD ARCHITECTS

• In-house Dev/Ops Expertise

• Bring in EXPERTS


Continuous Feedback Loop

22

http://www.google.com/url?sa=i&rct=j&q=continuous+improvement+cycle&source=images&cd=&cad=rja&docid=rsXZvYq-7hkS3M&tbnid=W7GFxH0xxmRkIM:&ved=0CAUQjRw&url=http://homza.com/improvement-cycle.html&ei=Jl8VUd3_OKSF2AWUyIDwBQ&bvm=bv.42080656,d.aWc&psig=AFQjCNGjY66-dDwnhcAAVGPSs_lLp4r-og&ust=1360441496013250


Life Before & After DevOps

23

What’s happening today?

• Recreating the wheel

– Write once

– Never update

– Start fresh & write again

• Provisioning delay

– Long lead times

– Heavy CAPEX expenditure

– Longer time to market

Where we need to be?

• Perfecting the wheel

– Write once

– Deploy many

– Deploy Often

• Instant Provisioning

– Instant deployment

– Utility pricing

– Continuous deployment

http://www.google.com/url?sa=i&rct=j&q=recreate the wheel&source=images&cd=&cad=rja&docid=8Y3ux2u4aS8c3M&tbnid=_ndhdHyVaMyKWM:&ved=0CAUQjRw&url=http://avalaunchmedia.com/blog/rather-then-reinvent-the-wheel-perfect-it&ei=iOoSUem6A6f-2QXd4IDYDA&bvm=bv.42080656,d.aWc&psig=AFQjCNFXP22Rz_1PaSYXqqMqmoXf048L4w&ust=1360280543074228


Cloud Application Transformation Framework

On-Going Optimization

24

IT

Evolution

Workshop

Application

Profiling

Exercise

Cloud

Readiness

Assessment

Solution

Design

Migrate/

Implement

Environment

Realization

Plan/Build/Deploy Assess Strategize

Customer

Data Center

RACKSPACE ENTERPRISE CLOUD SOLUTIONS

“Cloud HOW?” “Cloud NOW”


Rackspace Cloud Solution Architects

Dev/Ops EXPERTS…

Dedicated to teaching you…

How to build applications…

For the Cloud…

25

Phone: 1-800-440-1249

Email : [email protected]

Website: rackspace.com/Advisory Services


Get SMART on Cloud

26

Rackspace Advisory Services:

Phone: 1-800-440-1249



“Our goal is to create the most

CLOUD SAVVY customers in the industry”

Recommended Rackspace Resources: • Cloud: Vision to Reality whitepaper (right side of page)

• Cloud: Economics whitepaper (right side of page)

• Take the Cloud Readiness Self Assessment

• Use cases:

– Hybrid Hosting: Dominos Pizza and watch the video

– RackConnect™: VEVO and watch the video

– Private Cloud: Lighthouse1

Recommended Industry Resources:

• The Big Switch, Nicholas Carr

• Cloudonomics: The Business Value of Cloud Computing, Joe Weinman

• www.Cloudability.com

• http://gigaom.com/

• www.gartner.com

• www.forrester.com

• www.idc.com

Rackspace Knowledge Center

http://www.linkedin.com/groups/Enterprise-Cloud-Forum-4167570?gid=4167570&trk=hb_side_g

http://www.rackspace.com/enterprise_hosting/advisory_services/



http://www.rackspace.com/cloud/self_assessment/

http://www.rackspace.com/knowledge_center/dominos_casestudy

http://play.buto.tv/FB7HJ

http://www.rackspace.com/knowledge_center/search/site/vevo

http://www.youtube.com/watch?v=KhX6XqzCIqQ

http://www.rackspace.com/knowledge_center/search/site/lighthouse

http://www.nicholasgcarr.com/bigswitch/

http://www.cloudonomics.com/

http://www.cloudonomics.com/

http://www.cloudability.com/

http://gigaom.com/

http://www.gartner.com/

http://www.forrester.com/

http://www.idc.com/

http://www.rackspace.com/blog/rackspace-named-2012-microsoft-hosting-partner-of-the-year/

http://www.rackspace.com/knowledge_center/

http://www.rackspace.com/knowledge_center/cloudu/

https://community.rackspace.com/


What We Covered Today

27

What is Dev/Ops and Why is it SO Important?

The Evolution of Dev/Ops

How Rackspace is Approaching Dev/Ops

How to Build Your Engine: The 5 keys to

Dev/Ops Success


Q & A

29

THANK YOU

Phone: 1-800-440-1249



Technology

Tearing Down Silos and Building Your Enterprise Dev/Ops Engine