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College journalism in the 21 st century

Teaching Old Media New Tricks

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Page 1: Teaching Old Media New Tricks

College journalism in the 21st century

Page 2: Teaching Old Media New Tricks

What is Social Media?

Interaction Collaboration Feedback Conversation Connection

Page 3: Teaching Old Media New Tricks

A Short Clip…

CommonCraft Video “Social Media in Plain English” http://www.youtube.com/watch?v=MpIO

ClX1jPE

Page 4: Teaching Old Media New Tricks

Some Examples

Many people and organizations are beginning to incorporate new media into their journalistic efforts.

The New Whitehouse http://www.whitehouse.gov/

The Vatican http://www.youtube.com/vatican

New York Times http://www.nytimes.com/

services/mobile/images/nyt_iphones.jpg

Wall Street Journal http://twitter.com/WSJ

Page 5: Teaching Old Media New Tricks

Preparing for the “Real World”

New Media isn’t just a fad.

Print papers are losing money, circulation.

Students need to learn the skills.

So what changes need to be made?

CollegeJourn on Twitter http://tinyurl.com/bb7m7z

What do you think? Learning from students Non-traditional skills Enthusiasm Taking risks Social media

Page 6: Teaching Old Media New Tricks

Twitter

Setting up a Twitter account in a flash.

http://twitter.com/

Page 7: Teaching Old Media New Tricks

Wordpress/Blogger

Adding a blog to your webpage puts a “face” to the name.

http://wordpress.com/

Page 8: Teaching Old Media New Tricks

YouTube

Creating a YouTube account lets your broadcast your message to millions.

http://www.youtube.com/

Page 9: Teaching Old Media New Tricks

Basic Video

Video adds a new dimension to your website.

Even a no-frills approach is effective.

Page 10: Teaching Old Media New Tricks

So what’s the point?

Currently, everything that’s being done is an experiment.

Sustainability Taking a risk Acting like you belong Paving the way