TCI2012 Innovation through cooperation

"Innovation through cooperation - cooperative project management as the key-

activity of cluster-management"

© Clusterland Upper Austria Ltd.

If I was not here I would be probably …April 12, 2023

© Clusterland Upper Austria LtdPage 3


The story how we got into cluster manager training…..

Seite 4


Upper Austria – leading Austrian region in industry, technology and export

April 12, 2023

1.4 mil. inhabitants / 17 % of the population

12,000 km² / 14.3 % of area

24 % of Austrian production value

28 % of Austrian exports

4.2 % unemployment rate*

*) National definition: all registered unemployed (including seasonal unemployed) as a percentage of the workforce potential (employed + unemployed)

Distance in Kilometers

Linz to … in km in miles

Salzburg 136 84,5

Vienna 195 121,2

Graz 235 146

Prague 240 149,1

Munich 276 171,5

Laibach 415 257,9

Budapest 440 273,4

Milan 697 433,1

Source: OÖ. Technologie- und Marketinggesellschaft


Foundation of clusters & networks

April 12, 2023

Page 6

19981999

2000

2002

20032004

2006

2009

Until 2009-11 „Network Environmental Technology“

Plastics

Automotive

Furniture & Timber

Health Technology

Mechatronics

Resource- and Energy Efficiency

EnvironmentalTechnology

Design & MediaHuman Resources

2013Information Technology


Core strategy of Clusterland Upper Austria

April 12, 2023

Increase in competitiveness of cluster-partners

Innovation

Cooperation

April 12, 2023© Clusterland Upper Austria

Organisational detailsnot profit but performance orientated

Founded 12/2005

Organization GmbH (Ltd.)

Shareholders TMG (61%), Chamber of Commerce (19.5%), Federation of Austrian Industry (19.5%)

Advisory Board 8 – 14 company representatives per cluster/nw

Partners 1,837 companies (85 % SME); 260,000 employees; € 64,2 bn turnover

Cluster- and Network Cooperation Projects 411 with 1,712 partners (since start)

Events 1,579 with about 61,000 participants (since start)

Budget ~ € 6.2 mil. (2012)

Employees 41.3 (full time equivalent)

Self financing ratio 74 % (2011); specific clusters about 95%

Page 8As per 2012-12-31

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 20110.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

AC KC MHC GC MC NDM NHR UC NREE

Sel

ffin

anci

ng

in

%

Self-financing of cluster initiatives

April 12, 2023© Clusterland Upper Austria LtdPage 9

Facts & Figures


Clusterland Upper Austria Start Partners SMEs (~in %) Sales bn €Workforce

thds

Automotive 07/1998 210 68 25,4 88,3

Plastics 04/1999 446 83 15,7 45,5

Furniture & timber construction 01/2000 280 96 2,4 16,0

Health Technlogy 03/2002 228 85 4,7 38,2

Mechatronics 01/2003 334 87 10,8 56,7

Environmental Technology 01/2006 128 89 5,2 15,0

Design & Media 01/2004 81 k.A. k.A. k.A.

Human Resources 01/2004 130 k.A. k.A. k.A.

Resource- and Energy Efficiency 05/2009 k.A. k.A. k.A. k.A.

TOTAL (cum.) 1.837 85 (avg.) 64,2 259,7

Per 2011-12-31

Benefits for cluster and network partners


Knowledge transfer and management in the networkRegular specialised events; 1,579 events with 60,963 participants

Supporting companies as they enter new marketsCooperations with European regions, EU-projects

Initiating and supporting cooperation projects 411 cooperation projects with 1,712 partners; 65 % new products, 26 % new production processes, 10 % specific qualifications

Information platform as springboard for increased successDatabases, counseling interviews, quarterly journals, company directories…

Positioning the partners both home and abroadTechnology presentations, branch image, trade fairs

Information and Communication

Qualification

Cooperation

Marketing & PR

Internationalisation

April 12, 2023© Clusterland Upper Austria Ltd

„Innovation through cooperation“

• counseling interviews• print media• newsletters• databases• …1,500 counseling interviews p.a.29,000 newsletter subscribers46,000 DB documents

• symposiums• workshops• study trips• contact meetings• …

About 1,600 events with61,000 part. in 14 years,

170 events with 6,000 part. p.a.

• government funded projects

• EU-Projects• exchange of experiences

Within the last 14 years: 411 projects with 1,712 companies,

870 cooperative measures.

Support of the cooperation process

Seite 12

.

„Lighthousetower projects“

Permanent Cooperations

Info-platform Events

Cooperation-projects

Initiating and supportingcooperation projects

Establishment of contacts betweenpotential project partners

Round table meetings involving companiesinterested in cooperation

Support during the grant application process

Since 1998 active initiation of411 cooperation projects with 1,712 companies

870 cooperative measures

Currently 23 national & EU projects


Description of cooperation-process


Starting point:• events• market observation• company visits• advisory board

Support by:• newsletters• contacts• database• company visits

Support in:• moderation• project structuring• proposal writing• ev. submission for funding

Working out of:• press information• press conferences• events

Support in:• preparation of interim reports• preparation of the final report

Support in:• moderation• administration• cooperation agreements

idea find partners structuringproject kick-

off

imple-

mentationdissemination

Cooperation project overview (cluster initiatives)


Total Funding volume € 20.20 mil.Total Project volume € 92.02 mil. app. 1:4.5

Reference period: 10-11-01 – 11-12-12reference date: 11-12-11excl. projects of LC, OEC

AC KC MHC GC MC UC ∑

Total number of projectssince start(submitted, on-going and completed projects)

71 113 93 39 53 10 379

Total participating partnerssince start (incl. double entries)

336 477 430 140 178 33 1,594

Cooperative initiatives since start 780

Experiences after 13 years ofcluster activities

339 projects with more than 1,437 participating companies

77 % of the companies continue working together with their partners from cooperation projects, after these are officially over (the range goes from relationships between customers and suppliers up to establishments of joint ventures)

89 % of the projects could have not been carried out – or not in this positive way – without the supportreceived from the cluster. One usuallywould have done without working togetherwith other companies.

Cluster partners grow faster thannon-cluster partners(e.g. plastics cluster: +8 % p.a. / + 750 jobs p.a.)


Source: Kundenzufriedenheitsanalyse 2009, conducted by market-InstitutOhler, Fritz: Evaluierung der oberösterreichischen Clusterinitiativen, 2001Schneider,/Holzberg: Volkswirtschaftliche Analyse ausgewählter Maßnahmen der oö Standort und Technologiepolitik, 2003

Jährliches Wachstum in %

0

2

4

6

8

10

12

14

Mitarbeiterzahl Umsätze Produktivität(Umsätze proMitarbeiter)

Exportquote F&E-Quote

in %

Automobil-Cluster (AC) Österr. Fahrzeugindustrie

„Cooperation is an Upper AustrianCore-competence“


5th Cluster Academy3 days workshop on how to build up and manage successfully

cluster-initiatives

Benefit from14 years of experience in Upper Austria

A wide range of practical information on services

Insights into Clusterland OÖ GmbH

Inputs on how processes could beimplemented in other regions

Target groupAnyone with interest in operational cluster management


Cluster Academy 22 to 24 April 2013



WHO is excellent?


Contact & Information

Werner PammingerClusterland Oberösterreich GmbH

Tel: +43 732 79810-5118Fax: +43 732 [email protected]

Clusterland Oberösterreich GmbH supports cluster and network initiatives. It promotes innovation through cooperation and competence in order to enhance the competitiveness of enterprises.

All Rights reserved, especially the rights to copy, to distribute or to translate. No part of the slides may be reproduced, copied or distributed in any

form or by any means without prior written permission of Clusterland Oberösterreich GmbH.


http://www.clusterland.at/

BACKUP


CCP – Automotive ClusterBest Practice Example

page 24

Titel: Lightweight vehicle door construction made of plastic foam sandwich material

Partners: Hammerschmid Maschinenbau GmbH, Haidlmair GmbH, Animation & Technik

Topic:Based on the development of a foamed plastic sandwich with an integral density of 150 kg / m³ (mono-material), a prototype of a vehicle door, made of polypropylene, should be constructed by Hammerschmid. The aim of the project was to develop and optimize the whole construction-process of extensive 3D-sandwich components.

Results: Prototype of a vehicle door made of polypropylene sandwich components Development of polypropylene foam for crash-elementsUse of sandwich material in a electric vehicle

Hammerschmid won the NoAE-Innovations-Competition in 2009

CCP – Plastics ClusterBest Practice Example

page 25

Title: Technology and product development of car body panels in plastics

Partners: Rosenbauer International AG, ProfitLogistics Inh. Pammer Marcus, Senova Kunststoffe GmbH & Co. KG

Topic:After knowledge building in plastics and the analysis of the components concerning functionality, quantity and actual system costs,the prototypes were produced and mass-production started.

Results: Implementation of the thermoforming process for the production of car body panels of fire engines. System costs were optimised, the number of components and product complexities were reduced by increasing functionality – so a surplus in innovation and technology for all project partners could be achieved.

New system including the blue light housing and fixation of the lamp

CCP – Furniture & Timber ClusterBest Practice Example

page 26

Title: Qualification and market positioning of the joiner cooperation group „Attersee Werkstätten“

Partners: Tischlerei Gebrüder Rebhan GesnbR, Tischlerei Johann Dachs, Tischlerei Robert Kollross, Tischlerei Günther Wendl

Topic:Based on a SWOT analysis of each enterprise, a "strategic market positioning concept 2015" was worked out, range of offered services and definition of targeted customers included. Accompanying this, internal training and a customer relationship management system were implemented.

Results: The existing group expanded to 11 partners with different subsections and positioned as an expert for the entire interior as well as a specialist for the redevelopment area. (www.atterseewerkstaetten.com)

CCP – Health Technology ClusterBest Practice Example

page 27

Title: TMon – temperature monitoring: device to document the wearing time (discipline) of dental braces

Partners: Handelsagentur Ing. Gerhard Gschladt, Ziehesberger Elektronik, M&W Zahntechnik GmbH

Topic:The aim of the project was to develop the first fully electronic system which monitores the wearing time of removable dental braces. The advantages are that these monitoring records enable the review of the patient´s wearing-discipline as well as the qualitative evaluation of the therapeutic appliance and the dentist. This system serves as a protection of both, patients and doctors.

Results: Development of a prototype for the microchip which is integrated in the braces to periodically measure the temperature.

CCP – Mechatronics ClusterBest Practice Example

page 28

Title: Discharging Robotics – layer machine benefits from air muscles

Partners: FerRobotics Compliant Robot Technology GmbH, SPG International GmbH, Institute for Robotics Johannes Kepler University of Linz

Topic:Construction and prototyping of a pneumatically force controlled robotics for discharching any plasticised extruder profiles in combination with an automated palletisation system.

Results: There was no economical automated profile finishing system on the market. The new technology allows compact palletising also of different profile dimensions. Close Co-operation and know-how exchange between the project partners succeeded in a prototype and will guarantee further progress to series production readiness.

The soft Robotics is easy to program and able to sense free positions in the box.

CCP – Environmental Technology ClusterBest Practice Example

page 29

Title: Mobile flood protector

Partners: Europlan Wassermair GmbH, LEBAU Partnernetzwerk & Bau GmbH, TIZ Landl – Grieskirchen GmbH

Topic:During the project there was developed a completely new, unique style of flood protector. The easy handling guarantees a rapid assembling: Even with short advance warning time, the system is applicable promptly. Because of the modular construction, single segments can be connected trouble-free. A flexible system where every needed length and shape can be realised.

Results: Development of a mobile flood protector, which is applicable rapidly and simply for everyone.

The mobile flood protector in test-use.

Cooperation projectsDevelopment 1998-2011 (cumulated figures)


1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 20110

20

40

60

80

100

120

AC

KC

MHC

GC

MC

UC

Lighthousetower projects

„Clean Motion Offensive“Electric Mobility project: 12 partners develop cost-efficient components

Aim: development and preparation of mass production of key technologies for Electric Mobility

„Kunststoffstandort Oberösterreich“ – a region for plasticsProject of the Plastics Cluster and TMG: Positioning of Upper Austriaas a plastic region with the highest potential for innovation

Aim: increase importance of industry and material in the public,educate enough qualified young people

„möbel austria“Austrian furniture manufacturers association to implementa central Austrian furniture trade fair, organized by theFurniture and Timber Cluster

The industry's largest and most important project that wasconducted at cluster level so far ; 2,000 attendees (plus 600 visitors in an exhibition-day for end consumers) and 22 exhibitors at the last exhibition in May 2011;


European Cluster Excellence Initiative

Aim: Definition and research of European quality indicators for cluster management, set-up of a European Club of Cluster Managers

EC DG Enterprise & Industry, – CIP-Programm (Competitiveness and Innovation Framework Programme)

Funding period: 1.9.2009 – 31.8.2012, 50% co-financing

Project coordinator: IESE (E)

Project partners: VDI/VDE (D), MFG (D),CDIF (F), University S-Denmark (D),Baltic Innovation Agency (Estonia),Croatian Empl. Ass. (HR), ecoplus (A),GCAT (E), MGYOSZ (H), Inno Norge (N),Clusterland (A)


page 35

Excellence in WHAT?

ClusterMapping

ClusterManagement

ClusterPolicies

Focus of Clusterland Upper Austria

or

WHO is excellent?

© Christoph Beer

© Clusterland Upper Austria Ltd. page 37

Cluster organisations? …

TOP-DOWN

BOTTOM-UP

OR


Top-down vs. bottom-up approach

OPERATIONS – bottom-up

SET-UP – top-down


Top-down SETUP

Start for cluster organisations in

the strategic program „Strategic

Program Upper Austria 2000+“

Seed-financing in the beginning,

private-public-partnership after start-up phase

(integrated) agency as carrier for the cluster organisations

Synergies through common back-office solutions

TOP-DOWN


Customer Relationship Management System (CRM)A CRM-System is a database application, which allows a structured and if necessary

the automated compilation of all customer-contacts and data.

Compilation of company contacts, company visits, discussion notes,

correspondence, invitations, newsletters, events, participation, cancellation,

projects: ideas, realisation, subsidies, project partners; requests, cluster support etc.

Data in CRM-system of Clusterland Upper Austria Ltd.

40,000 companies

87,000 persons

2,000 events

550 projects

46,000 documentspage 40


The CRM system

CRM

Newsletter system• Subscriber administration• 29,000 subscribers

Websites• List of

partners• projects• events

Online-Maintenance• Partner data

Accounting• Invoice recipient• Start invoice dispatch

smartphone• Partner

data

e-mail• Outgoing• Incoming

page 41

http://www.google.de/imgres?imgurl=http://www.letsgomobile.org/images/news/apple/apple-iphone-3gs-test.jpg&imgrefurl=http://www.letsgomobile.org/de/4894/iphone-3gs/&usg=__5k7Mhc0EyeR2I6Im6V1nR8ulFKI=&h=490&w=430&sz=69&hl=de&start=5&zoom=1&um=1&itbs=1&tbnid=CL4I3cyRsK19XM:&tbnh=130&tbnw=114&prev=/images?q=iphone+3gs&um=1&hl=de&sa=N&tbs=isch:1

http://www.google.de/imgres?imgurl=http://www.letsgomobile.org/images/news/apple/apple-iphone-3gs-test.jpg&imgrefurl=http://www.letsgomobile.org/de/4894/iphone-3gs/&usg=__5k7Mhc0EyeR2I6Im6V1nR8ulFKI=&h=490&w=430&sz=69&hl=de&start=5&zoom=1&um=1&itbs=1&tbnid=CL4I3cyRsK19XM:&tbnh=130&tbnw=114&prev=/images?q=iphone+3gs&um=1&hl=de&sa=N&tbs=isch:1


Bottom-up OPERATIONS

No top-down issues or priorities on issues

Governance through branch advisory boards

Focus on company visits through cluster-staff

Focus on innovation through cooperative-projects

Young, motivated employees + senior branch consultants

(temporary in the start-up phase)

BOTTOM-UP


KSF when seeting up a cluster organisation

1. Absolute number of companies in a sector in a region

2. Build on Regional Strengths

3. Cluster (not narrow branche) - existence of regional value chain

4. Cluster management as sole activity of the organization and one

agency principle (EoS, X-innovation)

5. Proof of concept – cluster management is in the defense at the

beginning

6. PPP-collarboration and financing

7. Mid- and long-term orientation (just little quick wins)

8. The one key for success: Mid- and long-term perspective for Cluster

managers and their staff


Conclusion

page 44

Cluster management as sole activity of the

organization

Mid- and long-term orientation (just little quick wins)

The one key for success: Mid- and long-term

perspective for Cluster managers and their staff


Development of self-financing rate of Upper Austrian cluster initiatives

Substantial contribution at the beginnig from the local government

(Upper Austrian government‘s “Fund for the Future”) – € 20 million

from 1998 – 2005; € 15 million from 2005 - 2010

Strong commitment to a private-public-partnership (PPP) financial

system from the beginning

Steady increase

in the level of

self-financing

to 70+ %

at a rate of rd.

10 % per year


Development of self-financing rate of Upper Austrian cluster initiatives

Rise in sales (membership fees, services, projects etc.) by +310%

(2005 = € 1,266.203 up to 2011 = € 3,936.652 => + € 2,670.449)

Increase in marterial costs by +27%

(2006 = € 1,946.695 (2005 is not compareable) up to 2011 =

€ 2,476.401 => + € 529.706

Increase of personal costs by + 12%

(2005 = € 2,164.424 down to 2011 = € 2,483.029 => + € 318.605)

Rise of self-financing-rate from 42% in yr. 2005 up to 75 % in yr. 2011

Rise of self-financing-rate up to 95,3% in some clusters!


Distribution of revenues Clusterland Ltd.


Distribution of revenues Clusterland Ltd.2011


From public to private financing of cluster organisations

• Example Mechatronics Cluster

page 49


Financial development of MC 2006-2011




INFORMATION & COMMUNICATION

Quarterly journals, partner profiles, company visits, etc.

Revenues 2006 – 2011 from € 2.670 to € 37.010 -> + 1.286%

Cost of Materials 2006 – 2011 from € 17.300 to € 22.843 -> + 32%

QUALIFICATION & TRAINING

Conferences, experts & regular meetings, company tours, seminars, event management, etc.

Revenues 2006 – 2011 from € 85.060 to € 176.048 -> + 107%


COOPERATION

Initiation, project management services, moderation of experience exchange groups, etc.

Revenues 2006 – 2011 from € 6.660 to € 59.600 -> + 795%




MARKETING & PR

Info-materials, fairs & exhibitions, marketing & pr services, location/sector marketing, etc.

Revenues 2006 – 2011 from € 9.470 to € 63.586 -> + 571%


INTERNATIONALISATION

Participation in international projects, exhibitions, etc.

Revenues 2006 – 2011 from € 15.132 to € 102.692 -> + 578%


INTERNAL

Advisory board, membership-fees, internal organisation, cooperation with other regions etc.

Revenues 2006 – 2011 from € 91.706 to € 213.817 -> + 133%

Cost of Materials 2006 – 2011 from € 3.947 to € 52.849 -> + 1.238%

TOTAL

Revenues 2006 – 2011 from € 210.700 to € 672.370 -> + 219%




Five central segments of customer needs require different services

COOPERATIONKNOWLEDGE

DRIVENSeeking for experts

knowledge and information

OUTSOURCERoutsourcing of

activities, subcontracting

SALESMANSeeking for new

sales potential and market opportunities

TEAMPLAYERCooperation &

collaboration, joint activities

NETWORKERSystem impact,

image, reputation, visibility within

network


Walk in your customers shoesExample: characteristics of networkers

Expected benefit from cluster Further characteristics

- likes to take on responsibility- visibility within network- socialising (regional but also international)- long term orientation- first hand information about network and system

activities- positive image of cluster- possibilities to impact system/network- size/quantity and quality of cluster/network to

easily build up new contacts with international experts, politicians, decision makers, etc.

- strategic thinking- networker also within company- are part of more than one professional or social

network- loyal customers- hardly any cost pressure, knows about benefitis

of networking- open minded for new ideas, contacts, services- willing to take the time for networking/clustering- well accepted/good standing within sector- potential advisory board members

Tendency Attractiveness for cluster

- Networking / Socialising will become more important

- know-how for maneuvering within networks will grow (XING, MySpace, Facebook, etc.)

- Multiplicators, door openers- interested in future development of cluster- Willingness to invest into cluster activities- Interesting people attract other people


Walk in your customers shoesExample: characteristics of networkers

Existing services within cluster Ideas for new services

- Annual conferences- Key note speakers- Transparency within cluster (qualified information

about other members) - Advisory board- Marketing & Public relations- Interviews, testimonials- company tours/study trips- Cooperation exchange- Media coverage- Sponsoring, advertisement

- Informal discussions with high level executives - Exclusiveness/special events, seminars- Cross cluster events, new ideas from other

sectors- Cross regional study trips- Round tables with politicians, regional stake-

holders- exclusive-membership „Silver-Gold-Platin

Membership“

Challenges / necessary adaption

- Professionalization of all offered services in terms of visibility within network, possibility for system impact, exclusiveness

- Exploiting multiplicator effects- Possibility for system change/impact (new funding schemes, interference with higher education policy)

Automotive Cluster (AC)


209 partners, of these136 SMEs

131 producing companies

9 OEMs

93 suppliers

33 companies*

74 service providers & institutions **

including multiple affiliations, including non-automotive specific OEMs


AC-Partners - all branch segments ofvalue chain embedded

2nd Tier supplier 1st Tier supplier

Logistics Companies IT service providers

Tool makers Mold Construction

OE

M / c

us

tom

ers

/ b

ran

ch

es

Ra

w/b

as

e m

ate

rials

N Tier supplier

suppliers

93 companies

Engineering service providers research institution

Mechanical and Plant Engineers

9 OE

M

74 companies

33 companies

Partner companies with the highest turnover - AC


59

Plastics Cluster (KC)


Raw Materials/Recyclate

Polymer Processing Machinery, Tooling,Mould Construction

Institutes

Services

171 86

49

3189

Total:426 partners

Incorporating the whole value-chain 426 Partners


Recyclate producers (12)Raw material producers/retail (37)

Ser

vice

Co

mp

anie

s (8

9)In

stitutio

ns (31)

Mechanical Engineering (54)Dye and tooling production (32)

OEM (Original Equipment Manufacturer)

Plastics Processing (171)

Tubes Profiles Vehicle Industry

Packaging Medical Industry Optical applications

Sanitation / Hygiene

Structural Industry

……

Aircraft Manufacture

Textile applications Sport / Leisure / Household / Office

Partner companies with the highest turnover - KC

© Clusterland Upper Austria Ltd

Raw materials/Recycling traders

Polymer Processing

Machinery

Tooling/MouldConstruction

Suppliers of plastics- related services

Technology Transfer Bodies

Seite 62

Furniture & Timber ConstructionCluster (MHC)

Cluster facts and figures Partner structure

Number of partners: 262

Turnover: € 2,15 bn

Employees: 15,000

Export-Quota: 36 %

12. April 2023© Clusterland Oberösterreich GmbHSeite 63

Mitarbeiter

44%

31%

9%

9%

5% 2%

0-910-4950-99100-249250-1000>1000

MHC-Partner – all branch segments ofvalue chain embedded


raw

-ma

teria

l s

up

plie

r/ba

sic

ma

teria

l

furniture producer kitchen furniture living room

furniture chairs mattress, bed

systems etc.

carpentry/timer construcionts detached

houses/apartements

domestic architecture (multi-storey)

public buildings

construction material/supplying components sawing and planing products construction elements plate material etc.

building panels windows doors winter gardens claddings etc.

architecture, design, planning, construction architect methods

engineer etc.

research and developement professional training university, technical college advanced training institute etc.

cu

sto

me

r/bra

nc

he

carpenters furniture

carpenters building

carpenters object carpenters assembling

carpenters etc.28 companies

35 companies14 companies

33 companies15 companies66 companies 31 companies

services specialist counceling business consultancy other services etc.

machines/tools manufacturing plant tools software/control

systems etc.

supplimentary subsections electro-technics sanitary/heating roofer/tinner master-builder

contract manufacture drawers blank drilling milling etc.

3 companies 9 companies 1 company 23 companies

Partner companies - MHC


Nummer Eins bei Möbel Starke Potenziale im Holzbau

Partner companies - MHC


Leistungsfähiges Zuliefernetzwerk

Aus- und Weiterbildung, F & E


Structure of the ClusterAlong the whole value chain

Suppliers

Manufacturers

Distributors

Health Care Providers

Research & Development

Med

ical

Dev

ices

Fac

ilitie

s

Spe

cial

Ser

vice

s

Pha

rma

& B

iote

ch

Med

ical

Pro

duct

s fo

r da

ily u

se

The

rape

utic

Aid

s

GC-Partner – all branch segments ofvalue chain embedded


raw

-ma

teria

l s

up

plie

r/ba

sic

ma

teria

ServicesSoftware & ITCleanrooms & hygiene etc.

Healthcare institutions Hospitals Rehabilitation centres Healthcare providers

Suppliers Medical devices Facilities Products for daily medical

needs Medical/therapeutical

appliances

Manufacturers Medical products Facilities Pharma- and Biotechnology Products for medical needs Software Hospital equipment

Distributors Medical products Products for daily medical

needs Medical/therapeutical

appliances

R&D/Educational Institutions Competence centres Academic/non academic R&D institutions Collages, Universities of applied science,

etc.

OE

M / c

us

tom

er/ s

ec

tor

56 partners 15 partners

36 partners

47 partners 45 partners 15 partners

Partner companies - GC


http://www.cas.ch/index.asp

http://www.sli-wels.at/sli/page/153540015700314685_0_0,de.html

http://www.miele.at/at/haushalt/home.htm

http://www.lohmann-rauscher.at/enid/e40d762206686cdef10b1783038e4d0b,0/BESONDERE_SEITEN/Startseite_2.html

http://www.gesundheit-wels.at/ghz/page/375018472628813707_0_381270319079370918,de.html

http://www.hbsolutions.de/

http://www.hhsystem.at/

http://www.forte.or.at/index.html

http://www.htl-leonding.at/

http://www.cms-electronics.com/default.asp

http://www.y-doc.at/index.htm

http://www.seidel.at/index.php

http://www.preciplast.at/home.php

http://www.biomed.or.at/index.php

http://www.medak.at/

http://www.ctr.at/carinthian_tech_research_deutsch/

Mechatronics Cluster (MC)


MC-Partners - all branch segments ofvalue chain embedded


Technology- and Component sub/suppliers Engines Gears Sensors Control systems etc.

Manufacturer of semi-finished products; Refining Metals Base materials Semifinished

prod. etc.

Mechanical engineering Machine tool

manufacturing Custom

machines etc.

Plant builder Phase-to-phase

manufacturing systems

Plant building etc.

Organizational Services Consultants Software & IT etc.

Technical Services Construction Engineering etc.

Educational establishments FH‘s Universitäten etc.

R&D Institutions Competence centres academic/non academic

institutions etc.

OE

M / c

us

tom

ers

/ b

ran

ch

es

Ra

w/b

as

e m

ate

rials

Equipment & apparatus construction Tank construction Pressure

equipment Control boxes etc.


17 partners 64 partners 29 partners 42 partners 36 partners


Partner companies with the highest turnover - MC


Environmental Technology Cluster (UC)

Founded: Nov 2009(01/06 – 11/09 „Network Environmental Technology“)

Focus: Initiation and monitoring of national and international projects in the field of environmental and energy technology. Know-how and Know-who-transfer

Close cooperation withNetwork Resources and Energy Efficiency (NREE)


UC-Partner – the various industry segments


EnvironmentalTechnology -

supplier~ 80 companies

Water, AirWaste / Recycling

Service companies~ 50 companies

Technical service companiesOrganisational service companies

Environmental technology –

user~ 10 companies

Resource efficiencyEnergy efficiency

Training- & research facilities

~ 15 companies

Partner companies UC


NetworkHuman Resources (NHR)


The intersectional

information- and communication platform

in the Human Resource Management

Contacts

+ generate knowledge

+ learn from the best

+ focus on cooperation

= Network Human Resources

NetworkHuman Resources (NHR)Activities and Aims

Encouragement of a unified HR-understandingand awareness for innovative HR-management

Development and servicing of a platform forHR-knowledge

Intensification of the HR-know-how andcompetence

Formulation and promotion of joint regionaland nationwide activities


HR-Management – added value of NHR


Events(Expert- and Best-

Practice Fora, Presentations)

723 Participants (2010-2011)

Spec

ifi to

pics

(gen

erat

ed b

y th

e ne

twor

k) S

OS

Cooperative Measures

(Development interviews,

Workshops…)167 Participants

(2010-2011)

Cooperation Projects

65 Partners(all NCPs

within NHR)

Network of consultants (parted in competence fields ) – currently 10 partners involved

Programmes and Initiatives(Cross Mentoring, HR-Management survey, „Arbeitsplatz 2020“, K3, JIDT,…)

147 partners participated in programmes (2010-2011)666 participants at our events (2010-2011)

HR-marketing DeploymentRecruiting Development Retention

HR-Manageme

ntLayoff

Dev

elop

men

t of H

R-M

anag

emen

t:

From

Cos

t-Ce

nter

s to

a

Valu

able

HR-

Busi

ness

Par

tner

Partner companies - NHR


http://www.revital-aspach.at/gesundheitsurlaub-reha.html














NetworkDesign & Media (NDM)

© Clusterland Oberösterreich GmbH

The network Design & Media is a cross-sectorial information platform with a focus on design management, product design and communication design.

The network supports companies to achieve a sustainable implementation of the factor design. The goal is to accelerate the use of design in the companies product- and communication strategies.

April 12, 2023Page 80

Network Development

INFORMATIONCorporate communications

COOPERATIONTeamwork/compiling results together

QUALIFICATIONExploring a focus issue

INFORMATIONCounseling interviews= Elaborating specific

topics

83 Partners

27 PR-articles , 35.000 websiteviews,12 newsletters,

2.500 recipients, 4.000 „DesignSignale“ (magazine)

20 projectswith 54 partners

1.015 participants2010/2011

133 counseling interviews2010/2011

Partner companies - NDM

© Clusterland Oberösterreich GmbHPage 82

April 12, 2023

NetworkResource- and Energy Efficiency (NREE)


Start: May 2009until 2-2011 designated as Network Energy Efficiency (NEE)

Focus: Investigation of energyefficiency of industrial production,initiation and monitoring of projectsrelated to the energy efficiency ofindustrial manufacturing processes

Works closely together with theEnvironmental Technology Cluster

Object Innovative cooperation projects within the cluster-initiatives

Cooperation criteria At least three companies At least one SME

Costs eligible for funding Personnel costs, external services,consulting and other costs

Funding amounts 30 % of the costs eligible for funding

Max. funding per cooperation partner: € 30,000 (‘technological’ projects)€ 15,000 (‘organizational’ projects)

Max. funding per project: depending on number of projectpartners (‘technological’ projects)€ 45,000 (‘organizational’ projects)

Co-operation projects cluster-initiatives, funded by Upper Austrian government


Projects also involving several Austrian regions are being funded! (e.g. Lower Austria, Salzburg)

April 12, 2023© Clusterland Upper Austria Ltd

Funding of co-operation projectswithin network initiatives

EU support programme Innovative cooperation projects within the cross-sectorial networks

At least three companies, at least two of them SME

Costs eligible for funding: Personnel costs, external services, consulting and other costs

Funding amounts: 30 % of the costs eligible for funding; max. € 25,000 per project partner; max. € 100,000 in total

Page 85

16 co-operation projects


EFRE-Funding Kreatives Handwerk

Submitted projects 6 4

Participating partners 32 8

On-going projects 5 1

Participating partners 20 2

Total number of projects (since start) 11 5

Total Participating partners (since start) 52 10

Project volume € 2.8 mil. € 773,000Funding volume € 1.2 mil. € 180,000

app. 1:2 app. 1:4 Reference period: 09-01-01 - 09-12-31

Reference date: 09-12-31

Benefits for cluster and network partners


Knowledge transfer and management in the networkRegular specialised events; 1,214 events with 48,426 participants

Supporting companies as they enter new marketsCooperations with European regions, EU-projects

Initiating and supporting cooperation projects339 cooperation projects with 1,437 partners; 64 % new products, 25 % new producion processes, 11 % specific qualifications

Information platform as springboard for increasesuccessDatabases, company interviews, quarterly journals, company directories…

Positioning the partners both home and abroadTechnology presentations, branch image, trade fairs

Information and Communication

Qualification

Cooperation

Marketing & PR

Internationalisation

Information and communication platform

Creates transparency

Detailed databases

Frequent company visits & interviews(approx. 150 p.a. per team)

Interactive cluster homepages

Monthly newsletters to 500 – 2,000 contactsper cluster or network

Quarterly journals

Company directories


Customer Relationship Management System (CRM)A CRM-System is a database application, which allows a structured and if

necessary the automated compilation of all customer-contacts and data.

Compilation of company contacts, company visits, discussion notes, correspondence, invitations, newsletters, events, participation, cancellation, projects: ideas, realisation, subsidies, project partners; requests, cluster support etc.

Data in CRM-system of Clusterland Upper Austria Ltd.40,000 companies

87,000 persons

2,000 events

550 projects

46,000 documents


The CRM system


CRM

Newsletter system• Subscriber administration• 29,000 subscribers

Websites• List of partners• projects• events

Online-Maintenance• Partner data

Accounting• Invoice recipient• Start invoice dispatch

PDA• Partner

data

e-mail• Outgoing• Incoming

Initiating and supportingcooperation projects

Establishment of contacts betweenpotential project partners

Round table meetings involving companiesinterested in cooperation

Support during the grant application process

Since 1998 active initiation of339 cooperation projects with 1,437 companies

115 cooperative measures

14 national & EU projects


Contents

► Basic principles of Upper Austrian cluster and network policy

► Structures and services Clusterland Upper Austria

► Benefits for cluster and network partners

► Annex: Overlook on clusters and networks


Contact & Information

DI (FH) Werner Pamminger, MBAClusterland Oberösterreich GmbH

Tel: +43 732 79810-5118Fax: +43 732 [email protected]

Clusterland Oberösterreich GmbH supports cluster and network initiatives. It promotes innovation through cooperation and competence in order to enhance the competitiveness of enterprises.

All Rights reserved, especially the rights to copy, to distribute or to translate. No part of the slides may be reproduced, copied or distributed in any

form or by any means without prior written permission of Clusterland Oberösterreich GmbH.


http://www.clusterland.at/

Clusters and networks in Upper Austria


Ecoenergy(Upper Austrian

Energiesparverband)

Food(Upper Austrian Chamber

of Commerce)

Logistics(Association for Network

Logistics)

Clusters in Austria - Cooperations


+ Lower Austria+ Salzburg

+ Lower Austria + Salzburg + Salzburg + Salzburg

Mission & Vision


We are the competence center for co-operationfor business networks

We initiate and support cooperation

April 12, 2023Seite 103

Regionale Wertschöpfungsketten sind verzahnt

Unser Kern-Thema:


The Cluster-Processing


Project Management

working with groups

„we know,

who knows

what“

Innovation through

Cooperation

Market/

Project Opportunities

April 12, 2023© Clusterland Oberösterreich GmbH

Unsere Region – Unser Markt

Seite 106

page 107

The Upper Austrian cluster policy is based on Michael Porter‘s cluster philisophy – cluster diamond

Coincience

State

Company strategy, structures and

competition

Factor Demand

Related and supportive branches

page 108

The Upper Austrian Plastics IndustryCompany strategy, structures and

competition

Related and supportive branches

FactorsDemand

Coincidence

State

+ gesamte Wertschöpfungskette vorhanden inkl. Rohstoffe und Maschinebau+ starker Maschinenbau in OÖ+ Nähe zu deutscher Chemie Branche (Rohstoffe)

- Keine Polymerisation in OÖ

+ Tradition in Kunststoff (Erfindungen 50er – Anger: Extruder, Engel: SG, Chemie L.:PP, PE- Wissenschaftliche Infrastruktur+ Infrstrukturen / Transportwege+/- Kapital generell- Venture Capital+ gute Facharbeiter- hohe Lohnkosten- hohe Energiekosten- hohe Umweltauflagen

+ kein PVC-Verbot in öffentlicher Beschaffung- Keine Uni in OÖ+ stabile Regierung / keine Schulden langfristige Konzepte 2000+

+ große OEM Industrie (Rotax, KTM, Voest, BMW, Fronius, Engel – wie kein anderes Bundesland etc.)+ Nähe zu starken Wirtschaftsraum - BAYERN

+ starke Rivalität (innovationswettbewerb) in * Extrusionswerkzeuge* Flüssigsilikon-Verarbeitung

+ starke Rivalität * Werkzeugbau* Custom-Moulders

+ Recyclingmaschinenbau

Environmental Technology

Cluster

Organigram


General AssemblyTMG

Upper Austrian Chamber of CommerceFederation of Austrian Industry

ManagementWerner Pamminger

AutomotiveCluster

ThomasEder

MechatronicsCluster

Christian Altmann

PlasticsCluster

Christian Altmann

Furniture &Timber

constructionCluster

JürgenMüller

Health TechnologyCluster

Philipp Wittmann

Network Human

Resources

AndreasGeiblinger

NetworkDesign &

Media

Rainer C. Preisinger

A. Board A. Board A. BoardA. BoardA. Board

Advisory BoardSpeaker: Michael Teufelberger

A. Board

Network Resource- and

EnergyEfficiency

A. Board

Management Services

ControllingEU-Projects

Event-ManagementCorporate CommunicationsOrganisational Development

A. Board

MarkusManz

http://www.netzwerk-umwelttechnik.at/663_DEU_HTML.php

http://www.clusterland.at/751_DEU_HTML.php

http://www.automobil-cluster.at/978_DEU_HTML.php

http://www.mechatronik-cluster.at/1162_DEU_HTML.php

http://www.kunststoff-cluster.at/1700_DEU_HTML.php

http://www.m-h-c.at/1230_DEU_HTML.php

http://www.gesundheits-cluster.at/810_DEU_HTML.php

http://www.netzwerk-hr.at/699_DEU_HTML.php

http://www.netzwerk-design.at/323_DEU_HTML.php

http://www.netzwerk-energieeffizienz.at/663_DEU_HTML.php

http://www.clusterland.at/751_DEU_HTML.php