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Tools and strategies to maximize your social media marketing efforts.
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Taming the Social Media Fire Hose
Courtney Seiter | @RavenCourts
Raven Internet Marke5ng Tools | @RavenTools
Photo via elas5csoul on Flickr.com
In 60 seconds:
Source: h@p://gopopcorn.ca/blog/infographic-‐60-‐seconds-‐of-‐social-‐media-‐sharing.html
Photo via madcitycat on Flickr.com
Tools and Strategy to:
• Curate great content
• Op5mize and measure
• Build your community
Cura<ng content: why?
Your stuff 20%
Anything but your stuff
80%
The 80-‐20 rule of social media promo<on
Free Summify summify.com
• Curates top stories daily
• Your social network determines content
• Summaries delivered via email, RSS, web, Twi@er
• Similar: Percolate, StrawberryJ.am
• Create stories from social media posts
• Crowd-‐source from your community
• Document an event
• Embed into blog posts
• View analy5cs
Free Storify storify.com
• Quickly save links with bookmarklet
• Create “stacks” with a common theme: resources, reviews
Free Delicious delicious.com
Op<mizing and Measuring
• Time posts for best engagement
• Schedule for steady stream of content
• Measure your performance
• Analyzes best 5mes/days to tweet
• Based on you and your followers’ ac5vity
• Hooks up with Buffer (wait for it…)
Free • $2.50 • $7.50 Tweriod tweriod.com
• Queues Twi@er and Facebook posts for pre-‐scheduled 5mes
• Share quickly from any page with bookmarklet
• Share directly from within RSS
• Click-‐through and RT analy5cs for every post
Free • $10 • $99 Buffer bufferapp.com
• Times Twi@er messages for best engagement based on audience
• Priori5ze and queue content • Iden5fies top keywords, click distribu5on
Limited Beta SocialFlow socialflow.com
• Scheduling for Twi@er and Facebook
• Granular analy5cs for each post
• Cross-‐pladorm recommenda5ons
• Iden5fies top fans, influencers
Free • $39 • $99 CrowdBooster Crowdbooster.com
• Analyzes Facebook Edgerank to op5mize posts
• Recommenda5ons for what to post and when
• Individual post grading from A-‐F (pro account)
Free • $15 Edgerank Checker Edgerankchecker.com
• Create a “recipe” for any trigger
• Automates upon trigger
• Similar: Dlvr.it
Free If This Then That [email protected]
Building your Community
• Engage with customers and influencers
• Find out who’s talking about your brand and where
• Monitor industry
• Segment your audience into useful groups to monitor & engage
• Customers, influencers, news sources, cheerleaders, compe5tors, partners, etc.
Free TwiTer Lists [email protected]
• Search, filter, sort within your Twi@er community
• Timing stats
• Analyze compe5tors
• Bulk follow/unfollow/lists
Free SocialBro socialbro.com
• Compare up to 3 Twi@er accounts
• Search by bio • Analyze followers • Cost based on total number in community
Free -‐ $120/month Follower Wonk followerwonk.com
• Daily social media alerts
• Monitor your brand, industry, compe5tors
• Sources including Twi@er, Facebook, blogs, YouTube
Free Social Men<on socialmen5on.com
• Monitoring, analy5cs, engagement, repor5ng
• More than 20 sources, 24 languages
• Automa5c sen5ment analysis
Starts at $499 uberVU ubervu.com
Thank you! Courtney Seiter | @RavenCourts Raven Tools | @RavenTools
imasocialtool.com
