TAG Society Social Media Managers

September 8, 2011

Agenda

•Welcome and introductions•Review of Society Social Media Manager (SSMM) position duties•Facebook, Twitter and LinkedIn posts•Review of TAGthink •TAG social media guidelines •Next steps

What’s In It For You and Your Society?

• Grow the society in terms of awareness and event attendance

• Gain recognition in the technology community• Deepen conversation among TAG members• Position Georgia companies as thought

leaders on industry subjects

Introductions

Who are you?

What company do you work for?

What society are you representing?

Why do you want to be a part of this initiative?

What is the SSMM?

• The social media manager is a volunteer responsible for assisting with the social media strategy for the TAG societies

• The volunteer will be one of several individuals working to create a large social media footprint for the society and for TAG

Description of the SSMM

• Identify, manage, and grow society presence on Internet based social communities (i.e. Facebook, Twitter, LinkedIn, TAGthink.com)

• Produce quality, timely content for audience members • Research relevant topics and extrapolate data pertinent to the society • Increase the social media following for the society• Manage group page on TAGthink.com • Monthly meetings with other social media coordinators to address issues,

review accomplishments, and compare goals• Act as a liaison between the social media committee, the society’s board

of directors, and the TAG staff • Work with TAG Director of Business Services for all initiatives

• Content: timely, 30% promotional and 70% educational, tweet things you would re-tweet, thought-provoking articles, tips and statistics

• Frequency: 1-2 tweets a day• Check for direct messages, re-tweet and mentions• Encourage society members to follow; follow

relevant people back • #WhereGALeads • Suggestions?

• Society Twitter RSS feed will be set up for each LinkedIn page to supply daily content

• SSMMs are encourage to post event info• Suggestions?

•Content: pictures from events, conversation starters (most important thing you learned at the last event), links to relevant articles, videos, giving event info with links to register

•Frequency of posts: 1-2 times per week at minimum – Thursdays tend to be a day where more impressions are made

•Info section: List as much information as possible (liaison for the contact, board members, link to respective TAG society page, meeting location)

•Suggestions?

• Content: pictures from events, conversation starters (most important thing you learned at the last event), links to relevant articles, videos, giving event info with links to register

• Frequency of posts: 1-2 times per week at minimum – Thursdays tend to be a day where more impressions are made

• Info section: List as much information as possible (liaison for the contact, board members, link to respective TAG society page, meeting location)

• Suggestions?

Social Media Guidelines

• Be transparent and state that you work at or volunteer for TAG. Your honesty will be noted in the social media environment.

• Never represent yourself or TAG, a TAG member or TAG member company in a false or misleading way. All statements must be true and not misleading; all claims must be substantiated.

• Post meaningful, respectful comments — in other words, please, no spam and no remarks that are off-topic or offensive.

• Use common sense and common courtesy. • Stick to your area of expertise and do feel free to provide unique, individual perspectives on non-

confidential activities at TAG.

• When disagreeing with others' opinions, keep it appropriate and polite.

• If you want to write about a TAG member or TAG member company, make sure you behave diplomatically, have the facts straight and that you have the appropriate permissions.

• Please never comment on anything related to legal matters, litigation, or any parties TAG, TAG

members or TAG member companies may be in litigation with. • Never participate in social media when the topic being discussed may be considered a crisis

situation. • Be smart about protecting yourself, your privacy, and TAG’s confidential information.

• TAG social media passwords must not be shared beyond the SSMM without prior notice to TAG. Additionally passwords must not be changed by anyone other than a TAG employee. All TAG social media passwords will be changed by a TAG employee every 3-6 months for security purposes.

• Suggestions?

Soket

Soket will help:• Supercharge how you promote events online• Consolidate your social network conversations• Monitor what people are saying about you,

your industry, and your competition• Gather metrics from all of your channels• Visit http://www.soket.com/ for more info

Next Steps…

• Twitter handles and social media log-ins will be created by TAG and distributed

• October and November meetings, switch to quarterly

• Start posting content!