Private & Confidential Copyright TagMan 2012

Person clicks on a car ad and lands on a car website.

Partnerships: Evidon

TagMan loads a relevant tracker tag (e.g., a Data Aggregator, which adds this person to its “auto intender” segment).

TagMan tells Evidon about that tag…

…so Evidon can notify the person that the Data Aggregator has collected info about them.

2

1 3

“Data Aggregator has collected info about you!”

4 If the person takes some action, e.g., opts out, Evidon tells TagMan so, the next time it sees that user, it doesn't’t load that Data Aggregator.

Simplicity: site notice auto-populates

Consumer preference more assured:- their choices communicated to both tracker and site/TagMan