TADS Telecom Summit NTT Naoki Uchida

November 22, 2013

Naoki Uchida, PhD.NTT Service innovation Labs.

TELECO CASE STUDY: TELECO CASE STUDY: TELECO CASE STUDY: TELECO CASE STUDY: Experiences in Building Telecom Applications Experiences in Building Telecom Applications Experiences in Building Telecom Applications Experiences in Building Telecom Applications within the Telcowithin the Telcowithin the Telcowithin the Telco

Telecom Application Developers SummitTelecom Application Developers SummitTelecom Application Developers SummitTelecom Application Developers Summit

Copyright©2013 NTT CORPORATION

Agenda

1

� What we are� Telco’s Reality� Service Visualization in R&D � How we are creating new services ~ Frameworks

� Service model� Work field Portfolio� Three type of purpose

� Summary

1


NTT groupNTT groupNTT groupNTT group

2

830 consolidated subsidiaries

Fixed Fixed Fixed Fixed regionalregionalregionalregionalcommunicationcommunicationcommunicationcommunicationFixed Fixed Fixed Fixed regionalregionalregionalregionalcommunicationcommunicationcommunicationcommunication

LongLongLongLong----distance and distance and distance and distance and Int’l communicationInt’l communicationInt’l communicationInt’l communicationLongLongLongLong----distance and distance and distance and distance and Int’l communicationInt’l communicationInt’l communicationInt’l communication

MobileMobileMobileMobilecommunication communication communication communication MobileMobileMobileMobilecommunication communication communication communication Holding companyHolding companyHolding companyHolding companyHolding companyHolding companyHolding companyHolding company•Group strategy•R&DR&DR&DR&D

Data com. & SIData com. & SIData com. & SIData com. & SIData com. & SIData com. & SIData com. & SIData com. & SI

2

Operating revenues : 10.7 trillion yen (:=$107B)# of employees : 227,000

(as of Mar 2013)

No.2 among Japanese companiesNo.16 in the world

No.1 among global carriers,No. 32 in all industries Aa22011, 2012


NTT R&D NTT R&D NTT R&D NTT R&D

Wearable ElectrodesWearable ElectrodesWearable ElectrodesWearable ElectrodesWearable electrodes have been fabricated by mounting a conductive textile on a shirt. This simple approach facilitates the continuous monitoring of heartbeats and serves as an electrocardiogram.

11/1511/1511/1511/15----GHz Wireless Relay SystemGHz Wireless Relay SystemGHz Wireless Relay SystemGHz Wireless Relay SystemThis system can restore IP relay networks easily and rapidly if fiber optic are damaged due to a disaster or other incident.

Extremely highExtremely highExtremely highExtremely high----density density density density optical cableoptical cableoptical cableoptical cableworld's highest-density outdoor optical fiber cable with a smaller diameter and lighter weight.

Nobel Nobel Nobel Nobel process to release GaNprocess to release GaNprocess to release GaNprocess to release GaN----based devices based devices based devices based devices from substratesfrom substratesfrom substratesfrom substratesA novel process to mechanically release GaN-based thin-film devices from substrates and transfer them to foreign substrates.

3


Agenda

4



� Summary

4


Regional Communication Business StatusRegional Communication Business StatusRegional Communication Business StatusRegional Communication Business Status

55

Revenue/ExpensesFY2013/1Q year-on-year

0

20

40

60

20

40-56.3

-33.7

22.7Revenue

Expenses

[Bill.Yen]73%

0

500

1000

1500

2000

2500

11.9 11.12 12.3 12.6 12.9

DSLCATVFTTHFTTH（NTT)WiFiLTE

Broadband Lines in Japan and NTT’s FTTH[x10000]

0

1000

2000

3000

4000

5000

6000

06.3 07.3 08.3 09.3 10.3 11.3 12.3

TelephonePrim. IPtel

# of Telephone subscribers[x10000]

0500

1000150020002500300035004000

12.6 12.9 12.12 13.3 13.6

Flet'sTVHikarTV

IP-TV Service subscribers[x1000]


Mobile Business Status Mobile Business Status Mobile Business Status Mobile Business Status

66

MNP moving-in/out FY2012

0

-500000

-1000000

-1500000

+500000

+1500000

+1000000au(KDDI)1010500

SB Mobile411200

docomo▲1409500

47million DLs/Japan

OTT services

0

20000000

40000000

60000000

80000000

100000000

120000000

140000000

160000000

06.9 07.9 08.9 09.9 10.9 11.9 12.9 13.9

EMOBILESB Mobileau(KDDI)docomo

# of subscribers and share

45%

24%

28%

56%

16%

28%

FY2012 FY2013EAdd.

Service 420 510Data 2690 2720Voice 1730 1340

0100020003000400050006000 ARPU[Yen]

LTE Expansion

24,400 BS(2013.3)=> 50,000(2014.3 planed)

Revenue/ExpensesFY2013/1Q year-on-year

0

20

40

60

20

40

41.3

62.7

21.4Revenue

Expenses

[Bill.Yen]


From a "Provider" to a "Value Partner"From a "Provider" to a "Value Partner"From a "Provider" to a "Value Partner"From a "Provider" to a "Value Partner"

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The “Value Partner” Value Partner” Value Partner” Value Partner” that customers continue to select“Linking a wide range of services, connecting users and services”

• Supporting business model transformation of our corporate customers(B2B2C business model)

• Supporting the enriched lifestyles of our individual customers• Pursuing growth by self-transformation

� NTT announced the medium-term management strategy “towards next step” on last November.

� Enhancing Global Cloud Services as the cornerstone of NTT’s business operations• Overseas sales > $20B(FY2016) ref. $12B(FY2012) • >50% revenue of enterprise business(FY2016)

� Comprehensively Strengthen Network Service Competitiveness• Cost reduction of Fix/Mobile access operation > 400B yen from that of FY2011

(FY2014)

Goal


NTT Group strengthsApps NW/ DC Mobility+Managed

service+ +

M&A PartneringEnhancingHR

IPDevOrganic

Business model transformation

Footprint in emerging /developed countries

Accelerated investment

R&D+

Global PresenceGlobal PresenceGlobal PresenceGlobal Presence

Clients

R&D

Applications Solutions Services

Managed ICT

Data Centers Networks

Advisoryservices

� Office: 72 countries, Service area covers 160 countries� 51,000 overseas employees (22%)� High quality Data Center(DC) operator: 24 DCs, 380,000m2 footprint (No.2 in the world).� 3rd largest IP backbone operator

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Agenda

9



� Summary

9


Service VisualizationService VisualizationService VisualizationService Visualization� Service visualization is an activity for making service prototypes as much as possible

incorporating with R&D core technologies and those of other companies’.� After offering prototypes to operating companies, they brush up through cooperation with their

customers.

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・・・

・・・

engines Service prototyping & trialCommercial use

・・・Other parts/components

Chassis(=NW)

promotionassemble

1st

valley2nd

valley

R&D Core-tech.& engines Service offering

(proto. and trial) Servicecommercialization

Open innovationassemble

feed-back

Consideration of operating company matters(e.g., regulation, etc.)

(rough) req.


� AiR Stamper is an example service formally collaborated with Metaio(AR technology company in Germany ).

� R&D provided its prototype to NTT East, and now it is under field trial with RICOH and Panasonic corporation.

AiRAiRAiRAiR Stamper Stamper Stamper Stamper (AR(AR(AR(AR----based remote support communication service)based remote support communication service)based remote support communication service)based remote support communication service)

On-site workerInstructor

AS serverMCU

AR serverAiR stamp

Mgmt.AiR stamp

Mgmt.

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Agenda

12



� Summary

12


Domainsof use cases Medical/Health Care Government Entertainment

Personal BusinessEnergy AgricultureWelfare

Family Community

Use cases7-5-3

RemoteInstructions

PopularityContestsCC

Power Monitor/ControlLearning

Foreign TongsGuide

BookingSet-up

Appliances

Service model ~ A conceptual hierarchy of Services

Super ordinateconcepts

(Super-classes)RTC

Non-RTC

OTTServices

P2PM2M

MCC

FMC…

P2M

ServiceClasses SIS

RTC w/MC

RCS DS

OOD/OiC

PUSH

EMS …

Services(Instances)

HEMS + RemoCon

SightFinder

AiRStamper IDSAnot .

Conf.Com.Com.

VBS+Mashup SaaS

CaaS …

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RecognitionEngines

Object

Face

Text

Maker

Color

LocationLocationetc.

Distributor ROI*Sync.

VoiceAlarmInst.

Sight Finder

*Region of Interest

� Sight Finder can assist such as visually impaired, aged, foreign, and special-needs people using sight information.

� The architecture consists of cloud-based recognition engines running in parallel.

Audio

Video/Picture

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Copyright©2013 NTT CORPORATION 15

Reputation昔ながらの日本酒の味ですが、くせのない洗練された味で美味しい魚ととても合いました。（40代男性）Recommendation冷蔵庫でよく冷やし、魚料理と一緒に飲むと最高です！（２０代女性）

Caracteristics

Name【【【【宮坂醸造・真澄宮坂醸造・真澄宮坂醸造・真澄宮坂醸造・真澄】】】】純米純米純米純米「奥伝寒造り「奥伝寒造り「奥伝寒造り「奥伝寒造り」」」」¥1200(税込)

Tell me detail！

How is its reputation？

Similar wine先月購入した“花美蔵”に似た味わいです

Like what？

I’m curious about this.

日本酒通のAさん

� Docomo’s commercial service, “Shabette(Speech)-Concierge” is a Siri-type speech recognition based Q&A service.

� Sight-X adds real-time image recognition capability to the above. User can get additional information of already registered object images.

Sight-X ~Sight Finder variation

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Iro-coco (Color indicator) ~Sight Finder variation

Color signs

Orange GreenRed Yellow Sky blue Blue Purple

Deficiency viewNormal View

The example indicates red

objects.

� “Iro-coco” is a service for color-vision deficiency people. It indicates specified color objects by displaying color signs.

� Multiple color objects can be simultaneously indicated as well.

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Iro-coco(Color Indicator)

AiRStamper

SightX

SightFinder

Services (instances)

Service Class broken down into Service instances

…and more

17

RTC w/MCService class

� All services(instances) are derived from the service class “Real-Time Communication with Media Conversion(RTC/w MC) ”.

The media stream is modified/processed

during real-time communication with users and cloud.


Architecture for RTC with Media Conversions

A B

RTC w/ MCServices

AudioVideo

ContributesAdditional info./ annotation with Media proc.

Converged media stream

A BReal-timeCommunication Platform

Services (instances)

Media proc. Enablers

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Agenda

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� Summary

19


Personal City

Work field Portfolio

Media processing

HTML5/WebRTC

Home Work

Use-case domain

Tech

nolog

y

Big data mining

20

� The work field portfolio gives an overall view of created/creating services.� It also allows combinational considerations for technologies and application

domains.


HTML5/WebRTC impact on Carriers

• Independent from OS and machines• Ability to realize similar native-applications • Enabling browser based RTC

3. Providing novel-UX services combining with RTC and Web

1. Possibility to restructure current OTT driven App/Contents markets2. New business opportunity using its scale merit of “One-source-multi-devices”

nature

2121


HTML5/WebRTC applicable domain

22

HOME BUSINESS CITYPERSONAL

22


NGN（+Wifi)/LTE

� OiC is a HTML5 based novel service which establishes a virtual office in the cloud, where all office staffs work together virtually using any HTML5 browser equipped devices from remote (i.e., nomadic working).

23

Cloud

OiC(Office in the Cloud)

23


Browser(basic communication tool)

Browser (office member list = phone book and presence)

OiC Cloud

� Entry screen is designed as an office SNS and basic communication screen is like that of RCS.

� Other applications include teleconference, collaboration, document share, scheduler, and many business applications are all browser based.

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OiC Screen

24


“Informative city” concept

Everywhere you go, you can get information• you want based on your preference and situation.• that can only be found there.• using your own usual device.

You can also generate information • for someone in the same area.

We aim to at “Informative city”, where such information services are filled with.

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Location info. delivery

Movement monitoring

Virtual library/cinema theater

LB rich contents delivery/aquisition

services

Coupon push

「Wi-Fi LBS」

Wifi-LBS(Location Based Service)

Mobile Wifi services in train/bus

Ad-hoc services by mobile Wifi AP LB communication

services

Mobile Wifi AP Tour guide

Mobile WifiAP curator

Wifi basedmeter reader

LB messaging w/ photos and voice

� Wifi-LBS can provide wide variety of location-based services to users.� HTML5 browser and small resident program* enables Wifi-LBS.

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Agenda

27



� Summary

27


Three type of purpose

2828

Time required for commercialization

Type-I

Type-III

Type-II

Type-I: R&D proposal incorporating near-term and maturated R&D technologiesType-II: Service visualization aimed at addressing issues on the business sideType-III: Feedback of R&D core technology development

R&D core tech.

development

Business side

� This defines service visualization purpose and the work procedure.


Summary

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� Telco’s Reality� Organic growth in communication area is getting difficult.� Transforming from “a provider” to a “Value partner”

� Service Visualization in R&D� How we are creating new services ~ Frameworks

� Service model• Service class gives an unified architecture allowing efficient service implementation.• Service(instance)s can be derived from the service class, that enriches service ideas.

� Work field Portfolio• This portfolio gives an overall view of created/creating services.• It allows combinational considerations for technologies and application domains.

� Three type of purpose• defines the purpose of service visualization and the work procedure.

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Contact: [email protected]

Collaborations Collaborations Collaborations Collaborations areareareare welcome welcome welcome welcome ☺

Thank Thank Thank Thank youyouyouyou

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Technology

TADS Telecom Summit NTT Naoki Uchida