SLIM: Sustainable Lifecycle and Innovation Management©

Matt DeaconEmerging Technology, Microsoft UK

mattd@microsoft.comwww.twitter.com/mattdeaconblogs.msdn.com/matt_deacon

Software challenges

• 90,000 Employees• 1 Billion Customers• 425,000 Partners

Reduce the 3-5% of energy consumed by software driven devices

Use software to address the larger challenge

Green Computing?

Wikipedia

• The study and practice of using computing resources efficiently.

• primary objective is to account for the triple bottom line – People, planet, profit

• The goals are to– reduce the use of hazardous materials– maximize energy efficiency during a product's lifetime– promote recyclability of defunct products and waste.

Green (or Sustainable) IT is ...

The practice of managing computing resources efficiently

throughout their lifecycle©.

Copyright © Microsoft, 2009

SO WHAT?Sustainable Lifecycle and Innovation Management

1. The Environment

Energy Demands & Population Growth

Pollution & Emissions

Climate Change Resource

Destruction

Freeform & the Register survey Feb 2008

53% of respondents stated that public relations and the organisation's image were very likely to

motivate action on environmental issues

2. The Customer

Wisdom of the Crowds ...

• Mass collaboration changes every thing*:– www.glassdoor.com– www.uservoice.com– www.getsatisfaction.com– www.ideastorm.com

– www.guardian.co.uk/environment/series/greenwash– www.howstuffworks.com/greenwashing.htm– www.stopgreenwash.org– www.achievezero.com– www.greenpeace.org

*Wikinomics

3. The Government

• Cares what its customers say ...– Climate Change Act– Carbon Reduction Commitment– EU Code of Conduct for DCs

The Climate Change Act 2008

• Introduced 11/07 & law 28/11/08• First country to put emission targets into law

– 26% reduction by 2020– 80% reduction by 2050 – Legally-binding 5-year budgets for greenhouse gas

reduction• All primary greenhouse gases are included• Carbon Reduction Commitment

http://www.defra.gov.uk/environment/climatechange/uk/legislation

The Carbon Reduction Commitment

• Mandatory cap and trade scheme for 04/10 – Affect approx 5K organisations with

Energy consumption of over 6,000MWh. – Monitor and report their energy usage. – Appear on a published league table– Carbon Allowances around £12/tCO2e.

• An organisation consuming around 8,000MWh could pay as much as £100,000 per year.

http://www.defra.gov.uk/environment/climatechange/uk/legislation

EU Code of Conduct for Data centres

• CoC is a voluntary initiative– Based on US EnergyStar Data Center

Infrastructure Ratings.– Develop and promote best practice for DCs– monthly monitoring of energy usage

• Widely seen as “regulation through the back door”– “I view this [CoC] as a wider move towards mandatory

energy reporting for data centre owners and providers.” - Alec Selvon-Bruce of Hitachi

http://re.jrc.ec.europa.eu/energyefficiency/html/standby_initiative_data centers.htm

“Western European electricity consumption [in DCs] for 2007 can be estimated at 56 TWh per year and is

projected to increase to 104 TWh per year by 2020.”

• Is “energy” a purchase criteria for your IT?• It might be for your car… but IT?

4. The money

http://re.jrc.ec.europa.eu/energyefficiency/html/standby_initiative_data centers.htm

Introducing ...

SLIM:Sustainability Lifecycle

and Innovation Management

The practice of managing computing resources efficiently throughout their lifecycle

Copyright © Microsoft, 2009

SLIM Maturity Model

Copyright © Microsoft, 2009

Baseline(Cost & Control)

Emerging(Efficiency &Alignment)

Strategic(Growth &Innovation)

Create/Consume

UseDispose

SLIM: Chewing the CUD

Responsibly, Efficiently, Sustainably

CUD

Quantify

Refine

Learn

SLIM: Continuous Improvement

Responsibly, Efficiently, Sustainably

CUD

Baseline(Cost & Control)

Emerging(Efficiency &Alignment)

Strategic(Growth &Innovation)

SLIM putting it together

Quantify

Refine

Learn

Learn

Improve

Quantify

Learn

Quantify

Refine

Consume

UseDispose

Copyright © Microsoft, 2009

Example: SLIM Baseline Use

Copyright © Microsoft, 2009

CUD

Quantify

Refine

Improve

USE

Quantify

Get hold of your bill!

Freeform & the Register survey Feb 2008

“72% of IT organisations don’t see their energy bills!”

Datacentre power consumption

Source: EYP Mission Critical Facilities Inc., New York

IT Equipment; 50%

Cooling; 25%

Air Movement, 12%

Elec-tricity Trans-

for-mer/UPS, 10%

Lighting; 3%

Find the hotspots ...

Back Top

Back Middle

Back Bottom

16 20 24 4 8 12 1660

65

70

75

80

85

90

Time (24 hours from 2/26/2007 4:00pm)

Front Top

Front Middle

Front Bottom

Example: SLIM Baseline Use

Copyright © Microsoft, 2009

CUD

Quantify

Refine

Improve

USE

Refine

“ Up to 30% of servers housed within many data centres are functionally ‘dead’”

McKinsey 2008 report

Get rid of the sleepers

Hot & Cold Aisle Cooling

Source: Lawrence Berkeley National LabsCRAH = computer room air handler

Raise the temperature!

• Many DCs are run for the comfort of the operators or hotspots

• In favourable climates outside air can work well too.*

* http://www.intel.com/it/pdf/Reducing_Data_Center_Cost_with_an_Air_Economizer.pdf

Capacity Planning

Source: Ward Ralston and Erik

Virtualisation

Server setup Average watts kWh/year Cost* Kilograms of

CO2*

Standalone IIS7 server × 4 2,000.40 17,535.51 $1,602.75 13,633

One Hyper-V server with 4 IIS7 virtual machines

517.66(measured) 4,537.81 $414.76 3,528

Potential Savings 1,482.74 12,997.70 $1,187.99 10,105

Standalone IIS7 server × 10 5,001.00 43,838.77 $4,006.86 34,083

One Hyper-V server with 10 IIS7 virtual machines

512.17(measured) 4,489.68 $410.36 3,491

Potential Savings 4,488.83 39,349.08 $3,596.51 30,592

* See Average Retail Price of Electricity to Ultimate Customers by End-Use Sector, by State (http://www.eia.doe.gov/cneaf/electricity/epm/table5_6_b.html) and Greenhouse Gas Equivalencies Calculator (http://www.epa.gov/cleanenergy/energy-resources/calculator.html) from the U.S. Environmental Protection Agency.

Source: Ward Ralston and Erik

Virtualisation

Virtualisation pitfalls

• VM Sprawl– Management of VMs is key

• Storage– VMs are only part of the solution, don’t forget

storage virtualisation too• IO bottleneck

– Understand IO requirements of VM candidates– It won’t be the # VMs but amount of IO that

throttles the server

Example: SLIM Baseline Use

Copyright © Microsoft, 2009

CUD

Quantify

Refine

Improve

USE

Improve

Power Usage Efficiency (PUE)

Microsoft Datacentre PUE from Aug 2004 to Aug 2007

Annual Avg PUE Targets for New Datacenter Construction

http://blogs.msdn.com/the_power_of_software/Data Center Efficiency - Beyond PUE and DCiE

In Summary ...

• Sustainability is and will be a key factor for IT– Environment– Customers– Government– Cost

• Consider Green IT in terms of – Sustainability– Efficiency– Agility– Innovation

SLIM is ...

• Looking at sustainability across the lifecycle• Gradual quantifiable success• Continuous improvement• Moving from cost & control to

growth and innovation• Developing a culture of sustainable innovation• And don’t forget ...

Consume

UseDispose

SLIM: Chewing the CUD

Responsibly, Efficiently, Sustainably

Thank you

Resources• White Papers

– 4 reasons to go green• http://msdn.microsoft.com/en-gb/dd722718.aspx

– Processor Power Management in Windows Vista and Windows Server 2008• http://www.microsoft.com/whdc/system/pnppwr/powermgmt/ProcPowerMgmt.mspx

– How to Enable Processor Power Management in Windows Server 2003• http://www.microsoft.com/whdc/system/pnppwr/powermgmt/w2k3_ProcPower.mspx

– Windows Vista Energy Conservation• http://www.microsoft.com/whdc/system/pnppwr/powermgmt/VistaEnergyConserv.mspx

– Best practices for datacenters • http://download.microsoft.com/download/a/7/b/a7b72ab1-ca17-4589-923a-83b0ff57be6d/Energy-

Efficiency-Best-Practices-in-Microsoft-Data-Center-Operations-CeBIT.doc• http://blogs.technet.com/msdatacenters/archive/2009/04/20/microsoft-s-top-10-business-practices-

for-environmentally-sustainable-data-centers-celebrating-earth-day.aspx

• What Microsoft is doing– http://www.microsoft.com/environment

• The Green Grid organization– http://www.thegreengrid.org