industrialisation

sustainability

1776image: made available copyright free from http://en.wikipedia.org/wiki/File:20070616_Dampfmaschine.jpg

image from: http://www.pprune.org/jet-blast/376204-really-really-boring-totally-pointless-snippets-information-thread-mk-xiii-151.htmlWe don’t need no education _ Pink Floyd

image from http://en.wikipedia.org/wiki/File:Silent_Spring_Book-of-the-Month-Club_edition.JPG

Rachel Carson’s book Silent Spring draws attention to the environmental impacts of synthetic pesticides.

1962

The Cuban Missile Crisis brings the world to the brink of nuclear war raising alarm about environmental issues.

1962

Zager and Evans song In the Year 2525 typifies protest songs with a bleak outlook for humanity’s future.

1969

Milton Friedman argues that the main social responsibility of business is to increase profit – for its shareholders (stockholders)

1970

British economist Ernst Schumacher’s Small is Beautiful critiqued orthodox economics.

1973

Professor Muhammad Yunus starts the Grameen Bank in Bangladesh introducing micro-credit to the world.

1974

Edward Freeman advocates for stakeholders and challenges the concept of the shareholder as the dominant voice of corporations

1984

The U.N.’s Brundtland Commission report Our Common Future advocated for sustainable development.

1987

Dame Anita Roddick opens the firs Body Shop in the U.K. She is one of the pioneers of Corporate Social Responsibility.

1987

from www.stakeholderengagement.co.nz with permission

The Rio de Janeiro Earth Summit focussed on sustainability issues. 12 year old Severn Suzuki presented a powerful message.

1992

John Elkington coins the phrase “triple bottom line” 1994

Shell’s disposal of the Brent Spar oil bouy sparked widespread protest that forced Shell to listen to its stakeholders and change its practices.

1995

AccountAbility is establihed in the U.K. 1997

The Global Reporting Initiative (GRI) is developed by Ceres, the Tellus Institute with the support of the U. N. Environmental Programme.

1997

The Kyoto Protocol is adopted aiming to limit greenhouse gas emissions 1997

The International Fairtrade Certification Mark is launched. 2002

AccountAbility launches the AA1000 Stakeholder Engagement Standard. 2005

Muhammed Yunus is awarded the Nobel Peace Prize. 2006

Better Place is founded and develops plans for the mass adoption of electric cars.

2007

Grameen’s first social business begins 2007

The price of oil peaks at over $US140 2008

from www.stakeholderengagement.co.nz with permission

“This situation has become today’s decisive environmental challenge, and is fast becoming tomorrow’s critical economic challenge.”

John elkington, The Power of Unreasonable People, p.185

Resource needs by 2020

Resource needs by 2030

The richest 2% of adults own more than half global wealth.

What is the impact of this information? How do you feel about our world?

– living in ways that don’t compromise future generations

– “we have to broaden our sense of identity … so that we think of the human race as our fellow soujourners and our other creatures here as part of our evolutionary family, and the biosphere as our community”

-Jeremy Rifkin, The Empathic Civilisation

prosperity and equity

vibrant unified communities

environmental stewardship

How confident are you that we can achieve this?

behaviour(what we say and do)

image from: http://www.atam.org/OctoberSurprises.html

beliefsattitudesperceptionsvaluescapabilities

adapted from Sue Knight, NLP at Work

aspires to sustainability

aspires to sustainability

appreciates diverse efforts

and approaches

appreciates diverse efforts

and approaches

cares only for profit – would sell

grandmother’s kidneys

cares only for profit – would sell

grandmother’s kidneys

thinks vegans oppress vegetables – belongs to VHEMT

thinks vegans oppress vegetables – belongs to VHEMT

Where are you placed?

If you regard yourself as a business person:1. Where do you sit on the business continuum?2. Where do think sustainability advocates sit (on average)

If you regard yourself as a sustainability advocate:1. Where do you sit on the sustainability continuum?2. Where do think business people sit (on average)

Where are you placed?

If you regard yourself as a business person:1. Where do you sit on the business continuum?2. Where do think sustainability advocates sit (on average)

If you regard yourself as a sustainability advocate:1. Where do you sit on the sustainability continuum?2. Where do think business people sit (on average)

How SuperCorps are Changing the Workforce and the World Rosabeth Moss Kanter (Harvard Video Ideacast)

Sustainable businesses generate solutions for the betterment of mankind.

as innovation “.. as processes of value creation and securing competitive advantage”

C.K. Prahalad

“In the U.S. we have a whole buch of

legacy systems and legacy thinking”.

C.K. Prahalad

CK Prahald’s Agenda for the Future of HumanityThinkers 50

Shai Agassi’s bold plan for electric cars - TED

source: http://www.smartplanet.com/business/blog/smart-takes/seven-renewable-energy-targets-for-2020/8471/

BBC News Interview with James Brett

“Poverty is not created by poor people. It is created by the systems we have built, the institutions we have designed, and the concepts we have formulated”.

Building Social Business, p.5

Muhammad Yunus – The Social Business Model (Fora TV)

I was pleased, but not fully satisfied. I looked at this cornstarch cup and asked, “Could I eat it? Why should poor people pay for this container that has to be thrown away? Why can’t you make an edible cup? Children will eat the cup after they have finished the yoghurt, and that way they will receive even more nutrition.” The Danone research team in Paris is working on meeting this goal. I predict they will do it – and that the result may sometime revolutionize food packaging.

Muhammad Yunus, Building Social Business, p 91

Early companies (1974 – 1996) Social businesses

Grameen Bank (microcredit)Grameen Telecom and Grameen PhoneGrameen Shakti (renewable energy)Grameen Kalyan (health)Grameen Fisheries and Livestock FoundationGrameen Shikkha (education)Grameen Uddog (textiles)Grameen Shamogree (textiles)

Grameen DanoneGrameen Veolia (water)Brameen + BASF (moquito nets)Grameen Intel (healthcare)Grameen Addidas (footware)Otto Grameen (textile and garment exports)

Grameen Bank: 8 million borrowers – 97% are womenMission: To eradicate poverty

Ray Avery – World Class New Zealand – Mondiale

TEDxAuckland – Ray Avery – Medical Innovation and Applied Knowledge

from The 8th Habit, Stephen Covey

1.Everyone is included (pragmatic and just)2.Povery is as great a threat as climate

change (intractable problems)3.Fresh thinking and fresh perspectives are

needed (unity and inclusiveness)

What else do you get out of the concepts and examples presented?

BusinessmanBankerDoctorChristianMuslimAetheistGreeniePolitician comes up with a good idea – it’s a good idea.

1.Sustainability at the heart of strategy2.Innovate3.Reduce costs and broaden the market

1. demographics (population)

2. finance (haves and have nots)

3. nutrition4. resources5. environment6. health7. gender8. education9. technology10.security

10 great divides

Creating social businesses reducing costs for kiwis:• housing/rental/mortgage• electricity• vehicle costs/fuel costs• rates• food?• dependency

What opportunities can you see, what would you like to solve?

• Attend the Employment Forum (Friday 15 October)• Review some of the resources in this presentation – see slide share• Join Transition Towns/ website discussions?• Reflect on your possible perceptual gaps.• Read Sustainability 2.0 (free on the net) • Read Peter’s blog “Sustainability 2.0”• Read “The Power of Unreasonable People by Joh Elkington and Pamela Hartigan• Read Building Social Business by Muhammad Yunus • Contact me to talk further: Peter Bruce iribruce@xnet.co.nz