CONTAGIOUS ONLINEThe top branded videos from June

1. T-Mobile - Angry Birds Live2. E-Trade - Superbowl Commercial w/baby3. David Cornfield Melanoma Fund - Dear 16-year-old Me4. Samsung - Unleash Your Fingers5. BMW -BMW 1M - Walls - MPowered Performance Part 16. Ubisoft -  Guitar Baby! 7. Ubisoft - Assassins Creed Revelations E3 2011 Trailer [HD]8. English National Opera - Can I be your friend?9. Disney Parks - Star Tours: Darth Vader goes to Disneyland10. Greenpeace - VW: The Dark Side11. Google - Google Chrome: Justin Bieber12. Google - The Google+ project: A quick look13. Nintendo - Nintendo Wii U Trailer (E3 2011)14. Alamo Drafthouse Cinema - Don't Talk - Angry Voicemail (Uncensored)15. 343 Industries - Halo 4 E3 2011 Debut Trailer [HD]16. DC Shoes - Ken Block's Gymkhana THREE, Part 2; Ultimate Playground17. Volkswagen - The Force: Volkswagen Commercial18. GoPro - Seagull stole GoPro19. Red Bull - Danny MacAskill - "Way Back Home"20. Evian - Evian Roller Babies international version

GreenpeaceVW Dark Side

Certainly the most controversial ad of the month comes from Greenpeace. To show its opposition to Volkswagen's alleged opposition to European climate laws, the environmental activists created The Dark Side of the Force, a parody of the German car manufacturer's record-breaking commercial, The Force (still in the chart at number 17).

BMW 1M Walls – MPowered Performance

The Walls ad features one incredibly brave (or stupid!) stunt driver playing a high-risk game of Hole In The Wall at around 150mph. The video certainly quickened the pulses of motor fans and non-motor fans alike across the web throughout June, making it the fifth most shared ad over the last 30 days.

SAMSUNG - Samsung S II phone. Unleash Your Fingers.

Samsung also pulled its finger out to promote the Samsung S II phone. The Korean electronics corporation recently launched a competition to find the hottest new talent on YouTube, but will be hard pressed to find anyone who can match LA's JayFunk, the star of Unleash Your Fingers.

ENGLISH NATIONAL OPERACan I be your friend?

Alex

Philips – Wake Up the Town

• Challenge / Raise the awareness of the importance of light in the key markets of Benelux and the Nordics - where people live in constant darkness for some of the year

• Solution / Supply Philip's Wake-up lights to residents in most northerly town in the Arctic Circle, Longyearbyen

• Residents' experiences with the lights were tracked via short films and a documentary, an online sentiment tracker and shared via Facebook

• Results / Campaign made headlines in key markets across the UK, France, Nordics, Benelux and the USA

Why Philips Wake Up the Town?

• It’s such a simple idea! But, executed in an interesting, interactive and compelling way

• Great example of a brand really engaging with (and listening to) their target audience

• Demonstrates the potential benefits of using social experiments to validate research results and influence other consumers

The website

• www.philips.com/wakeup– Interactive and informative website, featuring a

short film on the experiment, interesting info about the town, a daily wake-up diary for the people, the results and of course, info about the product. It invites people to ‘See how the town woke up today’...

Facebook

• http://www.facebook.com/philips.wakeup#!/philips.wakeup?sk=wall– Good engagement, regular posts and comments,

active discussion boards during the experiment

See what you think...

• http://youtu.be/FHhz2SmdmjY