Survey:

Analysing the

Results

To help me with deciding what items to put onto my

music magazine, I conducted a survey to find out

what people like in a magazine. I did this using the

website . This will help me

because now I have direct knowledge from the

audience and will hopefully be able to satisfy their

expectations. On the next few slides I will analysing

each of the questions I asked, looking at the data I

collected, and then finally drawing up a conclusion.

What kind of artists would draw you in to pick up a alternative/rock magazine?

•Queen•Imagine Dragons•Bastille•Phoenix •Upcoming artists•Florence and the Machine

This was an open question, allowing the participants to freely give their answers

and not be limited to a few selected artists. I did this because if I had given them

multiple choice questions, they would not have had a lot of choice and so they may

have lied if their answer was not there. Though I now know what artists some

people like, it is harder to analyse and I will have to think carefully about which

artists I should put onto my magazine as I’ll need to satisfy a lot of people.

How often do you like to buy/read alternative/rock music magazines?

•Monthly•Rarely (x2)•Depends on the front cover artist (x2)

This is also an open question, allowing the audience to freely

express their answer. I think this question should have been

made into a closed question and just given them a multiple

choice answer as it would have been easier to analyse and it

would have provided more quantative data. However I have

received interesting answers, in particular ‘depends on the front

cover’ – this highlights how important it is to get the front cover

right, and to make it as attractive as possible.

This is perhaps the most important question I

asked out of my whole survey, because it

applies directly to the audience and what they

found attractive on a front cover. I realise now

I probably should have included the option

‘attractive front page musician’ as from my

research that would apply to a lot of people, so

I will bear it in mind when creating my own

magazine. From this bar graph I can see that

the most popular attraction is the reviews, so

that is something to bring to light especially in

the contents page.

What kind of freebies do you like to see on a front cover of a alternative/rock magazine?

•Festival wear•Track downloads•Albums•Social media offers•Free posters

This I choose to ask because while freebies are not necessarily

the most important to include in a magazine, they are sometimes

helpful to help to add to the appeal of the magazine as some

people sometimes only buy the magazine for the freebies – but

they have to be worthwhile. The suggestions below will help me

decide whether to include a freebie and if I do, what. I decided to

make it a non multiple question because everyone’s opinion is

different.

This closed question is going to help in

production for the magazine because it

will advise me on what the front cover

should look like and whether it should have

a complete full bleed image alone or

whether it should be accompanied by

other smaller images to help break up the

text. Judging by the results, the majority

of people are attracted by a big picture

alone, so I think that is the way I will go.

Social networking is becoming increasingly popular,

with more and more accounts being made on sites

like Facebook, Twitter and Instagram. This will be a

good way to push my magazine out further, if I can

interact with my audience through social media, so I

asked my audience how often they actually access

these accounts. As you can see from the results,

they go onto them quite a lot,

This persuades me even further to set up ‘accounts’

for my magazine as to draw my audience further.

I asked this closed question because it will

help with the previous question about

social media sites. From these results, it

seems that most people like to get their

music news and updates from Twitter, so I

could make a Twitter account for my music

magazine and post from there. I could also

make a Facebook account or YouTube

Channel and express my magazine there

as well.

Gigs and festivals are a great way to interact

with your audience and for them to connect to

each other. It would be amazing if your

magazine was the reason for new

relationships, and this is why I asked the

question shown. If you can promote new

artists or even own a stage at say, Reading

Festival, which has proven to be the best for

seeing the alternative rock artists, then your

target audience will be even more persuaded

to buy your magazine.

As well as the rise of social media, more

and more people own a mobile phone that

has access to the internet, which is filled

with music and videos. This is why I would

like to create an app by my music

magazine, to employ people who use the

internet to search for musical talent and

new tracks etc, as they will be interested

in downloading the app. As I can see from

the results, it is worth a try to ‘create’ an

app.