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THE MISSION:
“SaaS Web Gaming”
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Provide B2B Setup, Deploy
and back-office SaaS:Simple service UI for Operators
to build brands in days!
Utilize current Operated sites
-> as a beta test
THE COMPANY
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THE COMPANY
Established - 2010
Went live with cash games Feb. 2012
Focused on Gaming Software production
Funded by private investors
Experienced team
THE COMPANY
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WHY NOW?
Emerging markets creating environment
where more gamblers will be playing online.
Current providers’ integration and setup may take
several months, ours is "built-for-dummies"
Opportunity for Tech’ breakthrough:
“The SalesForce Platform of Gaming”
THE COMPANY
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THE SOLUTION
Robust SaaS that is simple to integrate
Self managed, Self customized by operator
Back-office and CRM built based on experience with
existing players and changing marketing requirements
OUR VISION:
Cloud Gaming software as a service,
For Any operator, for Any device!
GO TO MARKET STRATEGY
Via B2B • Obviously with game providers and• new operators• smaller offline-operations looking to go online• Large existing operators (!):
• Examine new opportunities very quickly and cheap• ‘Innovation lab’ – build-measure-learn fastest and
directly with end users• Challenge: Replace old expensive back-office with
extremely cheap scale-able new platform
Product – existing system
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THE COMPETITION
Aspect Sugar Platform SaaS Existing solutions
TTM Days to weeks Months to Year+
Deployment COGS, TCO
Minimal: via M. tenancy, clicks to deploy, automated,
simple UI
Moderate to expensive (Data centers, manual,
bureaucratic )
IaaS NA Primitive, manual*
PaaS NA Primitive, manual*
SaaS Comply NA
One-stop shop Comply Divided, aggregated
THE COMPANY
SAAS PROS/CONS
Pros:
• TTM !!
• True One stop shop for setup & maintenance!!
• Scalable solution, built for mass!
• Cheapest OPEX !!
Cons
• Operator’s Legal Licensing model – How?!?
• B2B with providers: Pain to setup with several game
providers without a full operation offer
• Saturated market: Find the first Operator…
• Our cut is low until we have Mass # of operators
THE COMPANY
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LEGAL
LICENSED BY THE UK GAMBLING COMMISSION FOR:
Remote linked games
Remote online casino
Additional licenses will be acquired
in the future to increase
countries coverage
THE COMPANY
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BARRIERS TO ENTRY
B2B SALES
B2B sales opportunities more difficult to acquire
High Marketing costs
Specific countries regulations
Due Diligence / Regulation process per operator
Servers and hosting costs
THE COMPANY
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ROADMAP STRATEGY
SAAS (SOFTWARE AS A SERVICE):
Leverage platform scalability, features and back-
office to deliver USP SaaS solution for new operators
Use our operation as test bed on the SaaS solution
Engage more game providers to enrich portfolio
New jurisdictions,… Develop more games in-house
THE COMPANY
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SAAS FOR WHO? => MARKETS (1)
The compelling offer for new operators
and white labels goes without saying.
There are 4 different types of large
companies that should be looking for our SaaS:
Why would they!?
The next slides will reveal this…
MARKETS (2)
MARKETS (2)
Larger gaming operator, may have 1 large operation or a
network of operations, but ALL are in-house
Large vendor or software supplier (software supplier
means a provider of Games, Hosted usually on the
supplier servers but transparent to the end user) who
deals exclusively with B2B procurement of their software
Large operator that does B2B and has several White
Labels and licensing deals using part of their internal
infrastructure (could be tech, legal, CRM)
Large software supplier that also has a network
of operations, multi-channel, multi-vertical,
multi-localized.
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Use Case :
Some large operators are in fact marketing
operators and are running on old technical systems
and infrastructures that may make entering new
markets and dealing with new scenarios
cumbersome. That can arise with developing
technology, systems and gaming legislation.
A SaaS solution can be an effective solution in the
case there may be a need for new technologies,
services that may not be compatible with their
current tech or legal structure
MARKETS (3)
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MARKETS (PARTNERS)
Use Case :
Why is it good for games providers (B2B)?
We offer a new entrance point for software vendors to
access new and existing operations who use Sugar
Pixel. It is a great deal for them because it is
literally headache free (after initial implementation
period) and an easy venue to generate income as
the contractual side of future deals is done by Sugar
and not by the vendor.
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MARKETS (THE BIGGER ADVANTAGE)
Use Case :
Using a SaaS solution only makes big business easier.
The larger the deal in terms of WL's and licensing
relationships, the more effective using a SaaS solution
proves itself. From miniscule operations, to operation
using large scale CDN's and hosting a concurrent of
250,000 users, a SaaS solution gives large operation an
easy method to implement technical provisions, financial
data monitoring provisions, CRM and payment gateway
provisions in a one stop shop. No longer is running a
gaming operation (from an admin POV) a case of the
"chain is only as strong as its weakest link", there is only
one link.17
MARKETS (THE BIGGEST ADVANTAGE)
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Use Case :
Which is the ultimate environment for a SaaS.
Look at a SaaS as a system that can "pivot" quickly.
Large gaming companies are so large that items like
technical implementation and changing service providers
(in the case of payments, API switch and implement)
can literally take months upon months. A SaaS presents
the ultimate "pick and play" for a vendor with operations,
as a SaaS is truly the only solution that is truly scalable.
Scalability and TTM is of high priority when
Vendor/Operators look at adding products as
well as everyday product.
THE COMPANY
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THE DETAILED PLAN
Stage 1: Operate a site both PC and Mobile compatible where we can show that our platform works in an "acid test". Will also help in attaining connections from all vendors.
Stage 2: Open up a B2B branch of Sugar
Stage 3: Open all industry contacts to our new SaaS platform, advertise in all major magazines, editorials etc’
Stage 4: Take a small booth/stand at all major shows in year 1 (Eig, ICE, Macau, Gigse)
Stage 5: Create constant "Buzz" with news releases and
PR's for each product offered, deal made
Stage 6: Take larger booth/stand at all major shows year
2 (Eig, ICE, Macau, Gigse)
Stage 6A: Work on acquiring small offline gaming shops, casinos, bingo's to
use Sugar's services for their online gaming operation.
Stage 7: Once several clients are live and signed, we start
to also offer compartmentalized services such as - Sugar
Mobile, Sugar Pay4Play, Sugar Pay, Sugar Social - all of this
to cater to more specialized needs operations need
Stage 7A: Begin large localization efforts to have
Sugar available in 30+ languages, with the vendor
services and contracts to start in such countries
with a push of the button
Stage 8: Open an Emerging markets department for
developing markets (India, Brazil, Vietnam, China,
Korea, Russia, etc...)
Stage 9: Open office in Singapore to represent
Sugar in Asia