11/20/10 10:31 PMStatement

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Statement

Good technique is necessary toattain a certain level ofcraftsmanship and competence,but more importantly, is thenurturing of the psyche to a levelwhere the technique becomessecond nature, so thesubconscious prevails over theconscious (the physical doing).

This is where creativity is foundwithin all of us. Technique isonly a means to that end, butmany artists and photographersflounder, because they havebecome good craftsmen only, bymastering just the technique andnot themselves (theirsubconscious).

Once this subconscious comesto the forefront with a medium,the image or the incorporation ofthe image as a part of a whole,transcends the medium andbecomes truth for its creator, theartist/photographer. In otherwords, the image itself or as anitem, has no significance.

What is significant is theartist/photographersubconsciously offering truththrough the image or theincorporation of the image as apart of a whole to evoke viewerresponse and effect change,whether it is within the subtletiesof a straightforwarddocumentary image or within ablatant juxtaposition of an imagewith other media.