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A home-based hospitality network for foodies on the cheap

Startup Weekend Fargo 2014 - Breaking Bread

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The presentation given by the Breaking Bread team at StartupWeekend Fargo on March 9, 2014.

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Page 1: Startup Weekend Fargo 2014 - Breaking Bread

A home-based hospitality network for foodies on the cheap

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Foodies

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The Opportunity

31 million foodies in the US (2009)

Over 16,000 food blogs

Young people spent $217 billion on travel (2012)

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Our Solution

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Website

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iOS App

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iOS App – Profile

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iOS App

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How We Make Money

Guests pay $3 reservation fee Season pass

3-mos for $15 6-mos for $25 1-yr for $40

Hosts/guests can choose to be verified $25 fee (zero sum)

Advertising Direct Affiliate marketing

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Where the Money Goes

Website Hosting Maintenance Support

Marketing Google / Facebook ads

Host verification (zero sum) $20 background check $5 to charity

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Marketing

Established foodie networks / blogs

Word of mouth

Social media

Direct advertising sales

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The Goal

Page 13: Startup Weekend Fargo 2014 - Breaking Bread

A home-based hospitality network for foodies on the cheap