18
Sprint Nextel Mobile Broadband Peter Parish Product Marketing & Planning

Sprint Nextel Mobile Broadband Peter Parish

Embed Size (px)

DESCRIPTION

 

Citation preview

Page 1: Sprint Nextel Mobile Broadband Peter Parish

Sprint NextelMobile Broadband

Peter ParishProduct Marketing & Planning

Page 2: Sprint Nextel Mobile Broadband Peter Parish

2 © 2006 Sprint Nextel. All rights reserved.

Sprint NextelA History of Innovative Firsts

> The world’s first Public Data Network and first to deploy nationwide Frame Relay

> First carrier offering commercial Internet access and world’s fastest transoceanic Internet link

> First 100% digital nationwide PCS wireless network and nationwide launch of 3G technology

> First Java-enabled phones in North America

> First nationwide and international walkie-talkie services

> First to offer combined digital cellular, two-way radio and text/number paging in one phone

> First to offer plans with free incoming cellular calls

Page 3: Sprint Nextel Mobile Broadband Peter Parish

3 © 2006 Sprint Nextel. All rights reserved.

Hybrid interoperable handsetsHybrid interoperable handsets

Launch Walkie Talkie on EVDO Rev. A for

multi-service customers

Rapid coverage enhancement through use of Nextel sites and spectrum

CDMAVoice

40+% more CDMA 40+% more CDMA sitessites

Wireless Network Roadmap Robust Network Technology Path

Evaluating & vendor selection

4GWireless

Broadband

Develop and

implement

Commercial availabilityMarkettrials

2006 2007 2008 Beyond

Invest in iDEN network until voice traffic can be supported on CDMA

networkiDEN

Focus iDEN for Walkie Talkie

centric customers

20+% more 20+% more iDEN sitesiDEN sites

Complete 100% overlay of EVDO Rev. A

CDMA 3G

Broadband

2008100M POPs

2009140M POPs

2010170M POPs

Page 4: Sprint Nextel Mobile Broadband Peter Parish

3G / EV-DO

Peter ParishProduct Marketing & Planning

Page 5: Sprint Nextel Mobile Broadband Peter Parish

5 © 2006 Sprint Nextel. All rights reserved.

Rev A significantly improves upon data rates, capacities and Quality of Service capabilities of Rev 0, enhancing latency-sensitive andbandwidth-intensive applications like:

- Sending large data/video files- Video messaging- Wireline backup/disaster recovery

Rev A is fully backward-compatible, interoperable with Rev 0 networks and devices

Rev A significantly improves upon data rates, capacities and Quality of Service capabilities of Rev 0, enhancing latency-sensitive andbandwidth-intensive applications like:

- Sending large data/video files- Video messaging- Wireline backup/disaster recovery

Rev A is fully backward-compatible, interoperable with Rev 0 networks and devices

Leading the Migration to EV-DO Rev A

T1

DSL

Dial Up

EV-DO (Rev A)Avg 300-400 Kbps ULAvg 450-800 Kbps DL

Peak 1.8 Mbps ULPeak 3.1 Mbps DL

Average Upload

Peak Upload

Average Download

Peak Download

2006-20072004-2006

EV-DO (Rev 0)Avg 50-70 Kbps UL

Avg 400-700 Kbps DLPeak 144 Kbps UL

Peak 2 Mbps DL

1xRTT (Vision)Avg 50-70 Kbps

UL and DLPeak 144 Kbps

UL and DL

2001

6 timesfaster

uploads

6 timesfaster

uploads

evenfaster

downloads

evenfaster

downloads10 timesfaster

downloads

10 timesfaster

downloads

Page 6: Sprint Nextel Mobile Broadband Peter Parish

6 © 2006 Sprint Nextel. All rights reserved.

Leader in Coverage and Performance

> PC Magazine Editor’s Choice Award

> Most major markets and airports coveredwith continued growth.

> Sprint will be the first to market with Rev A network availability in 40M+ POPs in Q4’06

POPs according to Corporate’s Plan of Record

EV-DO Build Schedule (estimate/subject to change)

Q3’06 Q4’06 Q1’07 Q2’07 Q3’07

EV-DO Rev 0 169M 190M 215M 220M 220M

EV-DO Rev A 40M+ 154M 212M 220M

Sprint is ahead

of schedule in its Rev A

rollout

Sprint is ahead

of schedule in its Rev A

rollout

Page 7: Sprint Nextel Mobile Broadband Peter Parish

7 © 2006 Sprint Nextel. All rights reserved.

Mobile BroadbandMultiple Solution Paths

>Mobile Broadband laptop connection cards

Comprehensive portfolio of EVDOBlackBerrys, Treos, Smartphones

>Cost effective Phone-as-Modem handsets

> Wireless Access Routersfor WiFi/EVDO integration; supports multiple users

>Embedded Mobile Broadband solutions

Page 8: Sprint Nextel Mobile Broadband Peter Parish

4G / WiMAX

Peter ParishProduct Marketing & Planning

Page 9: Sprint Nextel Mobile Broadband Peter Parish

9 © 2006 Sprint Nextel. All rights reserved.

4G Wireless BroadbandExpanding the Future of Mobile Broadband

> 4G will extend and expand the industry-leadership that we have set with our current EVDO Mobile Broadband

Greater bandwidth expands potential forvideo and fixed mobile

Lower costs expandspotential for more andvaried types of uses

Ba

nd

wid

th 4GDL: ~2 Mbps-4 Mbps

UL: ~500 kbps-1.5 Mbps10x cost/performance improvement

3G (EVDO Rev A)

DL: ~450-700 Kbps

UL: ~300-400 Kbps

Improved Cost per Mb

Increased videoMb+ Wireless WAN

Mass marketconsumerelectronics

Page 10: Sprint Nextel Mobile Broadband Peter Parish

10 © 2006 Sprint Nextel. All rights reserved.

4G Wireless BroadbandExtensive Testing & Evaluation

Technology Collaboration(Other Operators)

Lab Trials

Vendor Evaluation

Market Trials

2000 2006

4G Business Case Development

Page 11: Sprint Nextel Mobile Broadband Peter Parish

11 © 2006 Sprint Nextel. All rights reserved.

4G Wireless BroadbandAnnouncement of WiMAX Technology & Partners

> On August 8, we announced plans for our industry-leading4G wireless broadband initiative.

Page 12: Sprint Nextel Mobile Broadband Peter Parish

12 © 2006 Sprint Nextel. All rights reserved.

WiMAX DecisionKey Evaluation Criteria

> Mobile WiMAX was chosen over other technology candidates because it is the best option

Provides a 10x cost/performance benefit

Provides a 10x cost/performance benefitPerformance & Cost

Supports embedded device model by the growing global ecosystem

Supports embedded device model by the growing global ecosystemBusiness Model

Technology & equipment availability addresses Sprint’s rollout timeline

and market leadership

Technology & equipment availability addresses Sprint’s rollout timeline

and market leadershipTime-to-Market

Page 13: Sprint Nextel Mobile Broadband Peter Parish

13 © 2006 Sprint Nextel. All rights reserved.

WiMAX DecisionCost Structure for Mass Market Adoption

Spectrum UtilizationSpectrum Utilization

Low Cost EquipmentLow Cost

Equipment

High Usage

(Scalability)

High Usage

(Scalability)

Low Cost Platform

($/MB)

Low Cost Platform

($/MB)

Higher throughput Less Congestion

Significantly lower chipset and per carrier cost than 3G systems

Scalability of network allows for high bandwidth usage

Page 14: Sprint Nextel Mobile Broadband Peter Parish

14 © 2006 Sprint Nextel. All rights reserved.

Global Ecosystem Partnerships

In addition to Intel, Motorola, and Samsung, we are actively engaging global technology companies and

carriers

WiMAX/WiFi Integrated Module for

PC platform

Low cost chipsets for portable/mobile

devices

Device OEMs developing their own chipset for

internal use and/or external sale

Several smaller chipset OEMs competing in cost or specializing in niche

market

Robust WiMAX Chipset Ecosystem

WiMAX DecisionRobust Partnership & Chipset Ecosystem

Page 15: Sprint Nextel Mobile Broadband Peter Parish

15 © 2006 Sprint Nextel. All rights reserved.

Sprint 4G Competitive AdvantageWireless Spectrum Position

> With the largest spectrum assets of any US wireless carrier, Sprint is well positioned to be the leader in wireless broadband

Tota

l M

ob

ile S

pect

rum

(M

Hz)

20.0

40.0

60.0

80.0

100.0

120.0

140.0

0.0

* Sprint Nextel holds 97 MHz of 2.5 GHz spectrum in the 73% of BTAs in which Sprint Nextel controls a license or lease area

CDMA1XRTT & EVDO

High Quality VoiceMobile Broadband

4GAdvanced Wireless

Broadband

iDEN High Quality VoiceHigh Performance

Push-to-Talk

Sprint has 4G spectrum covering 85% of householdsin the top 100 U.S. markets

Sprint has 4G spectrum covering 85% of householdsin the top 100 U.S. markets

1.9 GHz

800 MHz800 MHz

1.9 GHz

1.9 GHz800/900 MHz

1.9 GHz

2.5 GHz

AWS

AWS

AWS

AWS

Page 16: Sprint Nextel Mobile Broadband Peter Parish

16 © 2006 Sprint Nextel. All rights reserved.

Sprint 4G Competitive Advantage Time to Market Advantage

> Sprint’s current 2.5 GHz spectrum position allows for 12-18 month time-to-market advantage

Sprint 4GSoft

Launch

Sprint 4GSoft

Launch

Competitive Spectrum Availability

Competitive Spectrum Availability

Time-to-Market Advantage

> Create Strong Market Brand

> Form Strategic Partnerships

> Proliferate Market with Sprint WiMAX Devices

> Establish the Wireless Broadband Experience

2007 2008 2009 2010

Page 17: Sprint Nextel Mobile Broadband Peter Parish

17 © 2006 Sprint Nextel. All rights reserved.

3G EV-DO Rev. AUser DL : ~450-700KbpsUser UL: ~300-400Kbps

4G WiMAXUser DL: ~1Mbps-3Mbps+ (by device)User UL: ~500kbps-1.5Mbps+Over 10 X Cost/Performance Improvement

4G WiMAX PossibilitiesAn Industry Changing Opportunity

Voice / Data Handset> WAP Browsing> Sprint TV> Music downloads

Mobile Laptop Connectivity> External Cards> Embedded Laptops

NarrowbandWireless WAN>Sub-T1 WAN Access- Dynamic Sites- Backup

>Shared Access Routers

BroadbandWireless WAN>Broadband access>VoIP>Video conferencing

Visual Centric Handsets> Enhanced Video Casting> Video Chat> Video Conferencing

Visual CentricPortable Data Devices

>Enhanced ExternalCards

>EmbeddedDevices

Anywhere Broadbandfor Consumer Electronics>Embedded Cameras>Camcorders>MP3s>Games

Page 18: Sprint Nextel Mobile Broadband Peter Parish

18 © 2006 Sprint Nextel. All rights reserved.