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SOCIAL NETWORKING BY ALAN EVANS
TWITTER - FACEBOOK – MYSPACE – SLIDESHARE - NING
Why write anything about what you are doing? Who would readthis stuff? What is the point? What does this mean for yourbusiness or your cause. It took on and whipped SIMON COWELL(PEOPLE POWER). Petitions, polls, internet campaigns havebeen overwhelmingly powerful and successful.
SO WHAT IS IT ALL ABOUT?
It keeps the public informed. It is for friends and family to communicate. It is to shareupdates, inform, converse, drive traffic to your website. It is a free account where youcan follow people. Everything they say shows up on your screen. You follow them,they follow you, it is an endless chain of communication. For Marketing you need agood twitter name @sanclertimes You need a profile, name, details, biography, whoare you, photo, logo your website. You then engage networks with people, informpeople, find people you want to follow by subject or business or hobby areas. Yourinterests, e.g. tourism, photography, earth shifting machines, education. You can useit on any mobile device. Tweets increase traffic to your website. Update people withyour special offers, your marketing, thank people, invite people. World wide eventsare being communicated before major news networks get there.Film on social networkinghttp://www.youtube.com/watch?v=sIFYPQjYhv8Film on social networkinghttp://www.youtube.com/watch?v=pMcfrLYDm2U
MY DOCUMENTS ON SLIDESHARE
Within minutes of uploading documents on Slideshare they have been viewed by thepublic. They get shared, embedded in websites and talked about. The Sancler Timeshas had more views on Slideshare in 3 months than it has for all the editions for thelast year put together. Who would be interested in what you write? I uploaded a bustime table for St. Clears and within minutes it had been viewed 22 times. Withinminutes of posting a calendar I shot for Help For Heroes, It received a hit everyminute. This prompted a major online network to email me and congratulate me onachieving such popularity in such a short space of time. The result for me was that itdrove more traffic to my website and that means more business.Hi Alan, Here's your contract. Can you sign and return by post?Many thanks, PeterPeter Lawson _Picture EditorWhich? _2 Marylebone Road _London _NW1 4DFTel - 020 7770 7859
MY SLIDESHARE REPORT FOR THREE MONTHSIn 2009, you uploaded 57 presentations and got:
• 5006 views• 88 average views per presentation• 2 favorites• 4 followers
Your most popular presentation was: Sancler Times Issue 22 - 230 views
My films on Youtube have been watched thousands of times. One film has had over8,500 views. That is seven times the population of St. Clears.http://www.youtube.com/my_videos?pi=0&ps=20&sf=viewcount&sa=0&dm=1
HOW DO YOU GET TO NUMBER ONE IN THE RANKINGS?
My business is relatively new yet it is at the top of the Google rankings. The SanclerTimes website is also very new and has been receiving thousands of hits. People fromaround the world are looking at St Clears and sharing the information. I get requestsfor business from London based companies whereas I get hardly any local business.My physical presence has been placed into the shadows compared to my webpresence.
HOW MUCH DO YOU PAY FOR YOUR WEBSITE?
Don’t have a website, do have a website? Who runs it? How much do you pay? Whatare you paying for? You can get it all for a fraction of the cost and be in total controlof the content. Even if you have one you can get rid of the supplier and start a newone which will be better. The old name redirects to your new site. It is as easy as that.www.clikpic.comPaying for business cards, brochures, banners, T-shirts, etc. You don’t have to.www.vistaprint.com
GAZHOO
Gazhoo is an online marketplace for documents and files.All content on Gazhoo is uploaded by users. Search, preview, and instantly downloadfiles. You can make payments by credit card or Google checkout For Sellers, Makemoney online by selling your files: Upload and sell virtually anything in a file format.You sell your files to other users and get paid when other users purchase your files.Unlike traditional merchandise marketplaces on Gazhoo you can sell multiple copiesof the same file or document. Upload all your files. Don't hold back. Use the multipleupload function (To select multiple files, use the ctrl or shift key on your PC, or appleor shift key on your Mac) and upload all your files. Input description, tags, price,copyright, and category for each of your files. You can also use the bulk setting toinput information that applies to all documents. Create buzz. Utilize social
bookmarks, blogs, and document sharing sites to promote your files. Create a useraccount. It's totally free to sign up for gazhoo and this process is quick and easy. Itshould take you seconds to do. 30% commission. www.gazhoo.com
TAGITO
What the heck is Tagito? The way to sell your downloadable stuff from your blog,site or social network. Everything happens on your website, blog or social network.Your visitors buy directly from your site. Here at tagito.com you'll upload your files,and manage your listings. Then you use our cool, easy tools to promote them on yoursites, blogs or social networks really fast. www.tagito.com
BUSINESS 3.0
Business 3.0 is the first and only Social Business Network administrator on socialnetworks, reaching over 350 million network users. Your business only needs tomanage one backend to update your social business profile on all three socialnetworks. Your profile is used to provide consumers with business information,product/service listings, conversations, contact info, news and much more! Socialbusiness profiles have many features and functions to help your business market andsell directly on social networks. Business 3.0 will never allow businesses to usemailers, spam, or any other method to attract users to their profile. Benefits: Alllinked to Facebook, Myspace and You can view statistics on all social networks, yourbusiness profile through the control panel.http://www.businessthree0.com
MYSPACE
MySpace is an online community that lets you meet your friends' friends. Create acommunity on MySpace and you can share photos, journals and interests with yourgrowing network of mutual friends. MY SPACE is for everyone: Friends who want totalk Online. Single people who want to meet other Singles. Matchmakers who want toconnect their friends with other friends. Families who want to keep in touch--mapyour Family Tree. Business people and co-workers interested in networking.Classmates and study partners. Anyone looking for long lost friends!
NING
Ning is the social platform for the world's interests and passions online. Millions ofpeople every day are coming together across Ning to explore and express theirinterests, discover new passions, and meet new people around shared pursuits. Soeasy, it just works. Get your Ning Network up and running in less than 30 seconds.Go viral. Exponential growth is in our DNA, and getting new members hooked is abreeze. Turn your passion into a business, or drive grassroots funding for yourcampaign or cause.
NING allows you to create a network where you can advertise your business throughphotos, texts, chat, videos, sales, events, members area, etc. Simple and effective.
NETWORKING WITH OTHER COUNTRIES
http://americymru.ning.com/ is an expat network worth joining AmericymruEverything you need to know about Wales ( Travel Tips, History etc ) and the Welshcontribution to the building of America can be found right here! This is a work inprogress. If you have any ideas for sites that should be included please join the LinksGroup and post a suggestion there or contact us using the form above.
Welsh? of Welsh descent? Cymruphile? Why not join Americymru? All welcome.Croeso!
1850 members5850 photos464 songs493 videos
608 discussions855 Events1010 blog posts
or create your own network at http://www.ning.com
XING – The business network
Around the world every day, over 8 million business professionals use XING – theglobal business network – in 16 languages to do business and promote their career.XING makes networking and professional contact management simple, with made-to-measure networking functions and services. Even more, XING allows you to see howpeople are connected, which is an excellent tool in generating new contacts of yourown._ _With the XING Jobs portal, more than 30,000 expert groups and networkingevents from London to Beijing to New York, XING has evolved from a platform to aweb interface for business professionals around the world.https://www.xing.com/
SLIDESHARE
SlideShare is a business media site for sharing presentations, documents and pdfs.SlideShare features a vibrant professional community that regularly comments,favorites and downloads content. Content also spreads virally through blogs andsocial networks such as LinkedIn, Facebook and twitter. Individuals & organizationsupload documents to SlideShare to share ideas, connect with others, and generateleads for their businesses. Anyone can view presentations & documents on topics thatinterest them. The site is growing rapidly with over 17 million monthly visitors.
SlideShare is the best way to get your slides out there on the web, so your ideas canbe found and shared by a wide audience. Do you want to get the word out about your
product or service? Do you want your slides to reach people who could not make it toyour talk? Are you a teacher looking to share your lesson plans? It only takes amoment - start uploading now, and let your slides do the talking!Some of the things you can do on SlideShareEmbed slideshows into your own blog or website.Share slideshows publicly or privately. There are several ways to share privately.Synch audio to your slides.Market your own event on slideshare.Join groups to connect with SlideShare members who share your interests.Download the original file
WIDGETS
Badges which can be placed on your website to direct people to other realms on yournetworks. Most sites offer widgets. You get the code and embed it onto a page onyour website.
Here are some tips and tricks for effectively establishing a maximum-benefit networkon XING in no time at all.
4 simple steps towards a strong personal network:
Enter as much information in your profile as possible:Filling in your profile in full will help you get found by the right companies,headhunters and potential business partners. Add profile details nowMake the most of XING’s personal matches:You automatically receive potential matches on XING based on the information inyour profile:
http://uk.linkedin.com/in/alanevansphotography
LinkedIn has over 55 million members in over 200 countries and territories aroundthe world. A new member joins LinkedIn approximately every second, and about halfof our members are outside the U.S. Executives from all Fortune 500 companies areLinkedIn members. Relationships Matter. Your professional network of trustedcontacts gives you an advantage in your career, and is one of your most valuableassets. LinkedIn exists to help you make better use of your professional network andhelp the people you trust in return. Our mission is to connect the world’s professionalsto make them more productive and successful. We believe that in a global connectedeconomy, your success as a professional and your competitiveness as a companydepends upon faster access to insight and resources you can trust. When you join, youcreate a profile that summarizes your professional expertise and accomplishments.
You can then form enduring connections by inviting trusted contacts to join LinkedInand connect to you. Your network consists of your connections, your connections’connections, and the people they know, linking you to a vast number of qualifiedprofessionals and experts. Through your network you can: Manage the informationthat’s publicly available about you as professional. Find and be introduced to potentialclients, service providers, and subject experts who come recommended. Create andcollaborate on projects, gather data, share files and solve problems. Be found forbusiness opportunities and find potential partners. Gain new insights from discussionswith likeminded professionals in private group settings. Discover inside connectionsthat can help you land jobs and close deals. Post and distribute job listings to find thebest talent for your company
TWITTER FOR BUSINESS
Every day, millions of people use Twitter to create, discover and share ideas withothers. Now, people are turning to Twitter as an effective way to reach out tobusinesses, too. From local stores to big brands, and from brick-and-mortar tointernet-based or service sector, people are finding great value in the connections theymake with businesses on Twitter.
When people working in the Empire State Building twittered that they were cravingice cream delivery, New York local chain Tasti D Lite was there to listen and meettheir need. When electronics buyers look for good deals, the Dell Outlet Twitteraccount helps them save money with exclusive coupons. When Houston's coffeedrinkers decide where to get their daily dose, many choose Coffee Groundz, whichlets them order via Twitter. Read on to learn what Twitter is and to get detailedexamples of how companies are using it. On these pages, we’ll also reveal how
Twitter can help your business right now. So what does Twitter do for businesses?
Twitter is a communication platform that helps businesses stay connected to theircustomers. As a business, you can use it to quickly share information with peopleinterested in your company, gather real-time market intelligence and feedback, andbuild relationships with customers, partners and other people who care about yourcompany. As an individual user, you can use Twitter to tell a company (or anyoneelse) that you've had a great—or disappointing—experience with their business, offerproduct ideas, and learn about great offers. So how does it work?
Twitter lets you write and read messages of up to 140 characters, or the very length ofthis sentence, including all punctuation and spaces. The messages are public and youdecide what sort of messages you want to receive—Twitter being a recipient driveninformation network. In addition, you can send and receive Twitter messages, ortweets, equally well from your desktop or your mobile phone. When you combinemessages that are quick to write, easy to read, public, controlled by the recipient andexchangeable anywhere, you’ve got a powerful, real-time way to communicate. And
real-time communication is turning out to be ground-breaking for users andbusinesses alike.
SPECIAL OFFER - TEA AND A WELSHCAKE 50p FROM 11 TIL MIDDAY@craftecentre
Gets shared with all your followers, they share with others, they turn up, they buy.
GOING TO TOWN AT 10 IF ANYONE NEEDS A LIFT RETURNING AT 2@marystewart
Shared with people you follow or in your group. They share, reply, organize and meetup.
CASE STUDY - THE SANCLER TIMES WEBSITE
Created three months ago www.sanclertimes.comon a budget of £500 I created sections for thecommunity and created a platform for thecommunity to discuss issues within the community.There are photo galleries, Films, Opportunities toadvertise and promote organizations, business andevents. I linked the site to Twitter and Facebookand Slidehare. My Tweets appear on Twitter andare picked up and shared by my followers and their
followers and so on. My Facebook comments follow the same process. I created aprivate group page on Slideshare for team members to discuss the creation of theSancler times. The public can access any documents I upload if I enable it. They canalso download the documents. Bus Timetable, Library opening Hours, etc. They canalso have the documents read to them if they are visually impaired. I connected thesite to Skype so that anyone can Skype me and have a chat. This is free and if Ichoose to I can see them as well as hear them. I can also share my computer screen.They can reciprocate if they wish. I then linked the website to an American networkfor Welsh ex pats. Within the three months the site has been accessed by someone inalmost every country in the world. I have had conversations online with people inAmerica, Romania, Patagonia, London, Ireland, Morocco and Sweden. Imagine thepossibilities for tourism, business, friendships. Our children are learning it but notthrough schools. School have refused to allow children to freely access this digitalmedia which will be the main source of employment within the next decade. Thereare jobs they must prepare for now which do not even exist yet. I want to show you ashort film about what children think of this.
What Kids Say About Digital Mediahttp://www.youtube.com/watch?v=_A-ZVCjfWf8
What Students Say About Learninghttp://www.youtube.com/watch?v=pMcfrLYDm2U
ACTIVITIES
GROUPS OF FOUR
Exercise 1.Go to the following website www.sanclertimes.com and interact with the facebookfacility. Make some comments about the website or some of the issues the editor hasasked for feedback on.
Exercise 2.Skype the editor of the sanclertimes. Have a chat using the typing facilityHave a chat using the audio facilityHave a chat using the video facility if you have a webcam
Exercise 3.Go to the following website http://www.slideshare.net/Alanevans25364 and commenton some of the content as a guest.If you wish, join the site by creating a free account and then download some of thecontent you like.
Exercise 4.Go to the following website http://www.ning.com and take a look at the possibilities.If you wish, open a free account and start to create your own network page.
Exercise 5.Go to the following website and take a look www.twitter.com open a free account ifyou wish and start tweeting. Email someone with your details and ask them to followyou.
Exercise 6. Go to the following website and take a look at some of the content.Interact with it if you wish. www.myspace.com/alanevansphotography
MAJOR EXERCISE – CREATE A NETWORK ON NING.COM