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Social Networking
NCDAWinter Meet-
ing
Jan. 18, 2012
Sean GlennonPrincipal Plan-
nerQuincy, MA
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Agenda
Video – What is Social Media? Overview of 8 popular Social Network-
ing/ Social Media tools: Facebook; LinkedIn; Twitter; YouTube;
Flickr; Skype; Constant Contact; HootSuite
Tips for using “traditional” media Q&A; Peer-to-Peer suggestions
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Category: Social Networking The “face” or front door of your
agency Post tidbits of information Link to articles, photos, video, pod-
casts Create discussions Example: City of Boston
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Video – What is LinkedIn? Category: Social Networking “facebook for professionals” Connects you to current colleagues,
former colleagues, potential col-leagues
NCDA “group”; “Answers” Job postings; see changes in jobs Contact info. more current than
rolodex Apps. enhance experience (events;
pres.)
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Video – What is Twitter? Category: Microblogging Short bursts of info = “tweets” Connect you to what YOU find inter-
esting Connect your followers to what
THEY find interesting Messages – no more than 140 char-
acters “Details” pane - more info; embed-
ding Example –
U.S. Conference of Mayors
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YouTube
Category: Video sharing Upload videos of your CD Week
events, PSAs, workshops, etc. Watch other organization’s videos Add “favorites” to watch again Receive links to suggested videos Create YouTube “channels” Examples: City of Quincy &
Great video
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Flickr
Category: Photo sharing Upload photos of CD Week events,
groundbreakings, etc. Include descriptions such as titles,
tags, location, people and more to give your photo context
Organize the way you want Avoid web-posting; Enhanced secu-
rity Example: HUD
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Flickr
Category: Photo sharing Upload photos of CD Week events,
groundbreakings, etc. Include descriptions such as titles,
tags, location, people and more to give your photo context
Organize the way you want Avoid web-posting; Enhanced secu-
rity Example: HUD
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Skype
Skype Intro Video Category: Livecasting Software application (download) Allows users to make (video) calls
over the Internet Computer becomes a phone Conference calling available one-to-one = Free; Group =
$8.99/mo. Demo video of group call
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HootSuite
“Dashboard” for all accounts Streamline various networks into 1
screen Offers many features of the official
sites, including posting status up-dates, photos, videos.
Pros: Shrinking web addresses; scheduling posts
Cons: Does not offer all features of other tools
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Constant Contact
E-mail marketing: easy-to-edit, great-looking templates; e-mail list management; e-mail deliv-ery; handles formatting; approved bulk mailer; tracking and re-porting
Event marketing Online surveys $15/month for up to 500 e-mail con-
tacts Demonstration
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Traditional Media
TV – Network & Local (PSAs; bulletin boards; news programs; member-pro-duced; classes for your staff)
Radio – Local stations are out there Newspaper – Write your own press re-
leases; 5 Ws in first paragraph; Know your local reporters; send by e-mail; follow-up with phone calls; “cc” the online Editors; send pictures w/ cap-tions; distribution “strategy” (publish dates)
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Conclusion
These tools require a time commit-ment
Commit to logging on once/week If using more than 1 social media
tool, try to use the same username Questions Comments; Suggestions; Pros; Cons
