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How REALTORS® are using social networking to grow their businessesNET•WORKING
Chelsie Foty | MAAR Member Relations & Marketing
SOCIAL MEDIA REVOLUTION
http://www.youtube.com/watch?v=sIFYPQjYhv8
BE THE EXPERT. build relationships. connect. share.
BE THE EXPERT. build relationships. connect. share.
PARADIGM SHIFT
“It’s not what you know, but who you know”is now:
“It’s who knows you”
PARADIGM SHIFT
THE BIG THREE
THE BIG THREE
Micro-blogging
140 character “Tweets”
Micro-blogging
140 character “Tweets”
@MPLSREALTORShttp://twitter.com/mplsREALTORS
TWEET WHAT?!http://www.youtube.com/watch?v=P6c7eyFWYIo
Follow others (friends, family, clients, industry leaders, local businesses)
Keep Tweets informative & relevant
Utilize Retweets, Mentions, Hashtags and Links
GROWING YOUR TWITTER NETWORK
LINKED IN
Lend yourself some credibility.
Linked in is a business oriented network with resume-style profiles
Executives from all fortune 500 companies are on LinkedIn
More than 55 million registered users (with a new member joining every second)
Make Connections: maintain a list of the contact details of people you know, respect and trust in the business world.
SO I’M LINKEDIN... NOW WHAT?
Link your public profile to your other social networking sites
Request recommendations from happy clients
Start/manage/participate in a group
Answer questions
Answer questions in the Q & A section
Show your expertise without self-promotion
Facebook is a giant cocktail party.Speak as you would in any other networking scene.
Avoid: “I’m a top producing agent! I have a listing on Main Street
and on 2nd Avenue.”
• #6 U.S. site in terms of traffic
• 350 million active users (November 2009)
• 50% of active users log in to Facebook on a given day
• More than 2/3 of Facebook users are outside of college
• The fastest growing demographic is 35 years old & older
www.facebook.com
FACEBOOK STATS
• Average user has 130 friends and spends more than 55 minutes per day on the site
• More than 35 million users update their status at least once each day
• More than 3.5 billion pieces of content are uploaded each day (links, news stories, blog posts, photos...)
• Business Pages have created more than 5.3 billion fans
• The average user becomes a fan of 2 businesses per month
www.facebook.com
FACEBOOK STATS
US FACEBOOK USERS BY AGE
October 2009www.insidefacebook.com
“SOLVE, DON’T SELL”
status updates: conversation & multimedia
building relationships vs. self promotion
USE MAAR’S TOOLS:POSITION YOURSELF AS THE EXPERT
USE MAAR’S TOOLS:POSITION YOURSELF AS THE EXPERT
Use existing media to grow your social media network
Use existing media to grow your social media network
TWITTER: @MPLSREALTORS
FACEBOOK.COM/MPLSREALTORS
LINKEDIN GROUP: MINNEAPOLIS AREA ASSOCIATION OF REALTORS
FOLLOW MAAR
![China’s Social Networking Problem - Department of MIS NA • IEEE SPECTRUM • JUNE 2011 China’s Social Networking Problem [PRIVACY] LAST JANUARY, SOCIOLOGIST YU JIANRONG opened](https://img.pdfslide.us/doc/110x75/5a9e94ce7f8b9a6c178b8acb/pdfchinas-social-networking-problem-department-of-mis-na-ieee-spectrum.jpg)
