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How to use social media for maternal, newborn and child health advocacy
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Social Networking & Advocacy
Kristin SavardWhite Ribbon Alliance for Safe Motherhood
Overview
• Social Networking• Social Networking in Nigeria• Social Networking for Advocacy (Nigeria & Beyond)• Family Planning Survey Results• Working Together – Next Steps
Film by Erik Qualman
Social Networkingin NIGERIA
Facebook Users in Nigeria4,076,160
January 2011
Age of Nigerian Facebook Users
Gender of Nigerian Facebook Users
• 60% of Twitter users are 21-29 yrs old
• 70% use Twitter as a source for news
• Nigeria has 3rd highest volume of Tweets in Africa
• Most of Nigeria’s newspapers & bloggers have twitter.
News doesn’t break, it tweets
• Nigerians music, stories, entertainment• Youtube.com.ng launched Dec 2011• YouTube Partner Program to help develop
your channel and build an audience• YouTube Feather for slow connections makes
videos more accessible
Collaborate with Partners
Social Networking & Advocacy
Inspire Action
Influence
Policies
Engage Decision Makers
Reach new Audiences
Raise Awareness
Raise Awareness, Reach New Audiences
Collaborate & Inspire Action
Engage Decision Makers, Influence Policies
“In a country long ruled by
inaccessible Big Men, it was
a startling revelation to
realise we could ‘interact’
with the President on
Facebook.”
16,000+ comments!
Enough is Enough and Demand Nigeria
Final Thoughts
• Requires commitment- time & consistency• Make a plan & remember social networking is
a tool and not a solution in itself• Work together
WHAT CAN YOU DO?
Follow/Friend/Fan WRAwww.facebook.com/whiteribbonalliance
www.facebook.com/WRANigeria
www.youtube.com/whiteribbonalliance
www.twitter.com/wraglobal
www.twitter.com/WRANigeria
Thank You!Kristin Savard
White Ribbon Alliance for Safe [email protected]